Tubefilter
Creator Upload
Everything You Need To Know About The Creator EconomyHosted by Lauren Schnipper and Josh Cohen
Author
Tubefilter
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
Generative AI Gains New Footing in the Creator Economy 22.11.2024 30:43
Josh and Lauren are back to banter over the creator headlines that matter this week. On tap: generative AI seems to be growing up. Between new launches in Hollywood and the platform landscape, we’re curious about the long term implications of this specific tech on the lives of creatives. That plus a refresh for Instagram, all coming up. Here‘s what we covered this week: https://www.tubefilter.com/...
Meet the New CEO of Dude Perfect! Andrew Yaffe Joins 15.11.2024 34:43
Today we welcome a special guest: Andrew Yaffe, the new CEO of Dude Perfect. We discuss his decision to leave the NBA to take a shot on the creator economy, upcoming Dude Perfect content, and the flywheel which creates the Dude Perfect brand ecosystem. Pound It! Noggin! Today we also covered: Kai Cenat overtakes Ironmouse to break Twitch subscriber record for second time - Dexerto Creator Upload...
How Trump Being Elected President Impacts the Creator Economy, feat. Kaya Yurieff and Sam Gutelle 08.11.2024 31:54
Well, the 2024 U.S. Presidential election has seen a sweeping Trump win for a second term. On today's episode, we explore what that means for the creator economy over the next few years. We discuss TikTok, the impact of new media, and more. Joining us as special guests are Kaya Yurieff, Team Leader, Creator Economy for The Information, as well as Sam Gutelle, Sr. Editor at Tubefilter. Here are som...
YouTube Earns, Instagram Erodes, and the Mafiathon Pulls Us Back In 02.11.2024 32:16
Lauren and Josh are back to discuss YouTube ad revenue pushing Alphabet earnings past projections, Instagram degrading quality on certain content, and other creator economy highlights du jour...including a certain creator, a mega-celebrity, and "Mafiathon 2." Here are more links to what we covered today: Kamala Harris And Tim Walz Launch Their Own Fortnite Map - GameSpot Here’s Tim Walz playing Cr...
The Future of Social Commerce and Live Shopping, feat. Max Benator, Co-Founder & CEO of Orca 25.10.2024 39:57
Today we're joined by special co-host Max Benator, Co-Founder & CEO of Orca. Orca partners with the best brands in the world to provide a complete shopping experience for consumers through shoppable livestreams, short videos and over 10,000 affiliate sellers. To that, our conversation today focuses on social commerce, as well as the creator economy headlines du jour. From Max: SoCom is Feb 6th in...
YouTube Updates, Founders Beef, and Messi Sues, feat. Miles Sellyn from Course Studio 18.10.2024 30:50
Today Lauren is joined by special co-host Miles Sellyn, VP of Partnerships at Course Studio. On the show: YouTube keeps rolling out update after update, we chime in on the latest LinkedIn founder beef, and Messi sues KSI. Here are the links for what we covered today: Check out Miles Sellyn on LinkedIn. Check out Course Studio! YouTube shares the deets about where its videos come from - Tubefilter...
YouTube Shorts are getting longer and Big Macs are getting chickenier and Kai Cenat-ier 11.10.2024 30:06
YouTube's playing catchup in the short-form game. Longer videos and some other trending features will help it contend for the zeitgeist. Meanwhile, McDonald's is doing some amazing marketing? In "dupe culture" and streaming with Kai Cenat? (Also, yes, "dupe culture" is a thing.) The Sidemen also get Oozed in a Paramount partnership and Twitch is asking VTubers to put on some clothes. Here's what...
Should Creators be Compensated when AI Models Scrape their Data? 04.10.2024 20:39
Given the rise of LLMs, and social platforms like YouTube and LinkedIn leveraging creator content to train their models, we have to wonder: should creators be compensated? That's the primary discussion for today. Elsewhere: Amazon rakes in over a billion in video marketing commitments in a challenge to YouTube et al, plus Charli D'Amelio is headed to Broadway! Here's what we covered today: This St...
YouTube's Global Head of Creators Tells All, feat. Kim Larson 27.09.2024 46:52
Here's what we covered today: Follow Kim Larson on LinkedIn. 9 new features we announced at Made on YouTube 2024: Here's everything YouTube announced at their Made On conference. Everything announced at Meta Connect 2024 Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
Everything That Happened at Made On YouTube 2024 20.09.2024 39:45
Here's what we covered today: 9 new features we announced at Made on YouTube 2024 Introducing Instagram Teen Accounts: Built-In Protections for Teens, Peace of Mind for Parents Creator Upload Socials: YOUTUBE INSTAGRAM TIKTOK
The Dangers of Deceptive Content During Election Season 13.09.2024 32:34
Here's what we covered today: YouTube gears up for election season by enlisting creators to combat deepfakes - Tubefilter Adobe previews its upcoming text-to-video generative AI tools - The Verge Right-wing influencers were duped to work for covert Russian operation, US says Russia Secretly Worms Its Way Into America's Conservative Media FX's new 'English Teacher' got his start on YouTube - Tube...
VidSummit 2024 Review, the Minecraft Movie and Cristiano Ronaldo Transfers to YouTube 06.09.2024 27:58
Here's what we covered today: Wanna learn more about VidSummit? Here's its page. Tubefilter's official guide to VidSummit 2024 Spotter's new AI-driven "brainstorm partner" is getting creators 49% more views - Tubefilter Explore Spotter Studio more directly. The First ‘Minecraft’ Movie Trailer Is Here, And It Is Horrifying Wasserman Buys Talent Management Firm to Grow Creators Business Cristiano Ro...
Demure, Daddy Gang and the DNC 23.08.2024 37:11
Here's what we covered this week: At DNC, influencers battle journalists for space and access | Reuters DNC invites 200 content creators to reach younger voters in the 2024 election The DNC’s Creator Play — The Information Now who's your Daddy? SiriusXM paying up to $125 million for exclusive Alex Cooper pact. - Tubefilter Brands are scrambling to snag deals with "demure" creator Jools Lebron - Tu...
We Got Invited to the White House, feat. Eric Wei 16.08.2024 39:33
Here's what we covered today: The White House Creator Economy Conference President Biden Visits White House Creator Economy Conference | C-SPAN.org The White House Conference Was Big for the Creator Economy. What's Next? | Inc.com Biden addresses creators at first-ever White House summit: "They listen to all of you" - Tubefilter MrBeast announces internal investigation in response to ongoing misco...
Creators and the Olympics feat. Nya-Gabriella Parchment, Co-Head of Brand Partnerships, UTA Creators 09.08.2024 41:06
Here's everything we covered today: Follow Nya-Gabriella Parchment on LinkedIn! Learn more about DBA / UTA Creators. YouTube creator launches class action lawsuit against OpenAI - Tubefilter Leaked Documents Show Nvidia Scraping ‘A Human Lifetime’ of Videos Per Day to Train AI Instagram is making views the primary metric for content - The Verge Roblox bets on ecommerce by selling tickets to 'Bee...
Meta Rolls out AI for All, and the Kids Online Safety Act Passes 02.08.2024 32:36
Here's what we covered today: Josh loves DreamCon: https://www.dreamconvention.com/ Instagram starts letting people create AI versions of themselves Meta is rolling out its AI Studio in the US for creators to build AI chatbots | TechCrunch AI Chatbots Go Mainstream on Social Media Senate passes the Kids Online Safety Act - The Verge MatPat's next big theory: That he can get lawmakers to understand...
Kamala's Brat Summer and Stolen Vibes 26.07.2024 28:00
Here's what we covered today: NCAA Student-Athletes Competing at the 2024 Summer Olympic Games Kamala Harris wants you to know she’s having a ‘Brat’ summer - The Verge Kamala Harris's Brat Summer; More AI Chatbots for Creators — The Information One creator is suing another for (allegedly) copying her vibe. Can she win? - Tubefilter It's not just the kids. Half of American adults want to be influen...
Trump, the "Ultimate Influencer," Reverses on TikTok 19.07.2024 27:51
Here's what we covered today: Is TikTok pushing young voters towards the far-right? - Tubefilter Trump Interview: His Plan for Taxes, Tariffs, Jerome Powell, More TikTok Loses in First Challenge to EU’s Big Tech Crackdown - Bloomberg The 18-Year-Old High Schooler Behind the RNC’s Creator Strategy — The Information Here's why VidSummit is going to be bigger than ever this year - Tubefilter Apple, A...
The Hawk Tuah Explosion feat. Tonner Jackson, CEO of Course Studio 12.07.2024 31:50
Here's what we covered on the show: Child Influencers Make Big Money. Who Gets It? - The New York Times Parenting influencers in Illinois must now pay their children if they feature in videos. Experts say it's about time A new Illinois law will force influencer parents to compensate their children for appearing in social media content ‘Hawk Tuah Girl’ found a familiar path to viral fame. What happ...
VidCon 2024 Recap, feat Phil Ranta, COO of Fixated 05.07.2024 34:25
Here are some helpful links supporting today's episode: Follow Phil Ranta on LinkedIn here! Learn more about Fixated here. Did Cannes Lions Steal VidCon's Thunder? — The Information The White House will host a conference for social media creators | TechCrunch For the first time, more than half of Gen Z self-identifies as content creators - Tubefilter Creator Upload Socials: YOUTUBE INSTAGRAM TIKTO...
Ahead of VidCon, Influencers Make Less than Ever 28.06.2024 29:48
Here's what we covered today: VidCon is this weekend. Check out their site to see what's happening. Our Creator on the Rise is HappyHappyGal! Read our full interview with her on Tubefilter. Social-Media Influencers Aren’t Getting Rich—They’re Barely Getting By - WSJ TikTok encourages advertisers to "connect with" viewers as agencies prepare for potential ban - Tubefilter Instagram reels is takin...
Cracking the Instagram Algorithm and Kai Cenat Breaks Another Record 14.06.2024 36:37
Here's everything we covered on the show today: Colin and Samir's interview with Adam Mosseri Adam Mosseri says Instagram's creator payouts are "burning money" and resulting in lower-quality content - Tubefilter Kai Cenat Breaks Twitch Record with Stream Featuring Kevin Hart and Druski - The Source AMP isn't making its own hydration drink. Instead, the creator group is partnering with Bang Energ...
MrBeast Officially Wears the YouTube Crown 07.06.2024 32:06
Here's what we covered today: PewDiePie avenged: MrBeast passes T-Series to become YouTube's most-subscribed channel - Tubefilter MrBeast Hires Exec Who Managed SoftBank’s Deal Spree — The Information YouTube employees can watch videos before they go live. That's causing problems. - Tubefilter Creators on the Rise: Fearfiction wants to turn cosplay into a career - Tubefilter Ikea Will Pay You Real...
ViewStats, AI, and Brand Safety feat. Viral Nation Chief Product Officer Nicholas Spiro 31.05.2024 41:59
Here's what we covered today: Check out Viral Nation Secure! Follow Nicholas Spiro on LinkedIn. YouTube's mobile game push Playables is rolling out to all users - Tubefilter MrBeast Reveals His Biggest Secret (Interview) YouTube Channel Statistics - ViewStats TikTok is testing AI-generated search results from ChatGPT - Tubefilter OpenAI's "media manager" will let creators choose how their content...
OpenAI vs The World as YouTube and ScarJo Investigate, plus a BrandCast recap 24.05.2024 32:58
Here's what we covered on today's episode: YouTube is investigating whether OpenAI used creators' videos to train Sora. It also thinks its own AI products can do better. - Tubefilter Scarlett Johansson's AI Legal Threat Sets Stage for Actors' Battle With Tech Giants Scarlett Johannson’s Complaints Could Fuel U.S. ‘Right of Publicity’ Law — The Information Ahead of Brandcast, YouTube's Neal Mohan...
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