Create Group
Creator Sessions
'The Creator Sessions' are candid interviews & conversations with like-minded industry folk, entrepreneurs & start-up founders, sharing their experiences and swapping stories over coffee at our office. That’s it! Hosted by Create and Create Production founders - Tom Otton and Dia Hassan – this is where we talk all things digital, content and start-up culture and share some valuable agency insights. Join our audio community today.
Where to listen?
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Episodes
John Sanei - Futures Strategist - Who do we become 04.04.2022 48:04
Welcome back to the podcast with a very special guest, Futures Strategist, bestselling author and one of our favourite people to chat to about mind-blowing 🤯 ideas, it's John Sanei . Tune in with our hosts Tom , Dia & John as they discuss: The psychology for the future: Understand the neuroscience needed to shift your mindset Learn how and why we need to move from complicated...
Talking to Hattem Mattar, king of BBQ 17.11.2021 37:37
He's the UAE's first pitmaster and one of our favourite people to talk to, it's Hattem Mattar ! We had an awesome time catching up with Hattem in this episode, tune in for some good laughs and inspiration as Hattem shares more about his story and how he's built such a beloved and authentic brand, centered around community, friendship and family while cooking a BBQ in his backyard. Hattem shar...
Talking to Victor Dalmau, MD of Volkswagen Middle East 06.10.2021 39:24
Tune in with us as we sit down with Victor Dalmau , Managing Director of Volkswagen Middle East , in this episode Tom & Dia ask questions about the adoption of Electric Vehicles in the region and the direction that the automobile industry is moving in, how organisations can lead the way and take responsibility for the impact on our planet. Swapping stories in growth & leadership along the...
Identifying biases and making better decisions 29.09.2021 25:46
Tom and Dia discuss the biases that hinder effective decision making and why identifying them within ourselves is key to sustainable growth, both personally and professionally.
How to build resilience & crush your goals 07.09.2021 30:06
It’s always a good chat when Tom & Dia get together and start talking about mindset, building resilience, setting goals, and finding support structures as they both embark on some exciting/ difficult / maybe crazy challenges in the months ahead. If you’re interested in personal development, performance & growth in general, this one is for you! 🤓
Unpacking Facebook Business Products with Liliane Assaf 02.09.2021 51:58
Listen in as we learn from Liliane Assaf (Business Product Marketing Manager at Facebook MENA), a fellow tech-lover, marketing guru, and an all-around fantastic guest, we hope you get as much value from this conversation as we did! Here's what you can expect from this episode: We learn more about Discovery Commerce and how it works How SME's can leverage automation provides to maximize their Retur...
Interviewing Fizo, Head of FACEBOOK CREATIVE SHOP MENA 28.07.2021 43:47
Tune in with Ahmed Younis (aka Fizo), Head of Facebook Creative Shop MENA, and explore some exciting trends & technology with us. We talk about Fizo's team, how they can support agencies in the region, future content creation with AR & VR, audio-first content, and more. More about Fizo: Fizo has left his mark on some of the Middle East’s biggest brand names with local and international age...
Interviewing Vishal Badiani, Creative Strategy Lead at Snapchat MENA 26.04.2021 45:58
We're talking to Vishal Badiani, Creative Strategy Lead at Snapchat MENA, for first-hand insights to keep up with shifting consumer behaviors and trends through creative activations and AR experiences. We asked Vishal about: - the ‘Try before you buy’ trends in online shopping - how brands can build a camera strategy, - the AR lens studio and more Tune in for the full scoop!
Performance, longevity & fasting - Dr Alan Goldhamer 30.03.2021 35:46
Tune into this episode with Dr. Alan Goldhamer , as we dig into the topic of medically supervised, water-only fasting. Learn what it's all about, and how it works. Dr. Goldhamer share's how this work has helped thousands of patients to overcome chronic disease and transform physiology and psychology to live a healthier, happier, and longer life. This episode has some eye-opening facts and takeaway...
David Guetta United At Home DXB - How we made it work 15.02.2021 23:30
Get the full scoop on what it takes to create such an immense show, 212m in the sky, with a world-famous DJ. In this episode, Matt (3DB), Tom, Dia & Shona share how the team made it work, the highlights, the challenges & what this means to the entertainment industry. Check out the incredible performance by David Guetta and the team here: https://www.youtube.com/watch?v=xaurMcGqZHU&feat...
Behaviour & Performance Coach - Brian Bogert 28.01.2021 52:03
Step back for a moment and see the world through a lens of gratitude and higher self-esteem with our next guest Brian Bogert . In this episode, Brian share's his inspiring story with us including his mission to help people unlock their highest potential and flourish in personal and professional life. Tune in now and let us know your thoughts about it. About: Brian helps executives, ent...
Productivity hacks for all remote working teams - Peter DeBenedictis, CMO Microsoft 12.01.2021 52:50
In 2020 we learned a lot from staying home and being connected to people primarily through technology. Connectivity is more blended with our everyday lives than ever before. In this session, we talk to Peter DeBenedictis (CMO Microsoft, Middle East & Africa) to discuss how this affects marketers and all business operations moving forward. Exploring all the opportunities and innovations we migh...
Manal Rostom - Creating Change 26.11.2020 47:51
Surviving racism, harmful stereotypes, discrimination, and fighting all of these things with grace and a positive attitude takes a true fighter. This guest is at the helm of building the @survivinghijab community - almost a million members and counting in a private FB group, one that's taken her to stand on stage at the FB HQ in front of 5000 people as well as championing the cause as a global bra...
Advertising catch up with Austyn Allison - Campaign Magazine Middle East 19.08.2020 1:05:17
Navigating the Industry cycles, the pandemic, and much more in 2020 brands and agencies are having to redefine their identities and discover what it really means to be digital. Tune into this episode with the Editor of Campaign Middle East , Austyn Allison, discussing all things marketing and advertising in the current environment: - How the Campaign publication has adapted to a growing digital au...
Communication Strategy in a time of COVI-19 with Spencer Lodge and Tom Otton 12.05.2020 55:22
In this episode, Tom joins Spencer on the Spencer Lodge Podcast to discuss the impact of Covid-19 on the SME sector In the Middle East. Tune in to hear their advice on how brands can enhance their communications strategy during a pandemic, how organizations can add value to their communities, and ways of giving back in times of crisis.
What we can learn from TikTok during COVID - Rami Zeidan 23.04.2020 46:46
We have a very special guest in this episode, it's Rami Zeidan, Head of Video and Creative at TikTok in the region. We're thankful Rami agreed to join us on zoom so we could record this talk, safely from our homes. Tune in for a first-hand view of how the platform has been adapting to the changes of COVID, helping communities to feel more connected and helping organizations like WHO and UNIC...
What are 'everyday influencers'? Social chat with Dirk Stevens and Daly 16.03.2020 28:59
Dirk Stevens, CEO of TaskSpotting joins Daly in our studio to share his journey from FinTech to starting his business. TaskSpotting (recently acquired by Crowd Analyzer ) works with brands to activate consumer-created content, at scale. It’s cool. - Dirk compares entrepreneurship to Breaking Bad (surprising, yet accurate) - We find out how brands can activate "everyday influencers" to test their p...
Future for thought with John Sanei 19.12.2019 45:08
Uncovering key strategies to become future-ready in business and all areas of life with John Sanei . John is a best-selling author and Singularity University faculty member, with insights that stem from a deep understanding in psychology, tech and disruption. In this episode, we explore how to follow our curiosity and approach the future with all the creativity, flexibility and optimism...
Dukkan talk with OT 26.11.2019 55:36
Catching up with Omar Tom , the brilliant, storyteller, founder, and co-host of the Dukkan Show . In this episode we talked about the intersectionality of culture and the youth. We tapped into some insightful content creation tips for brands aiming to speak to the varied subcultures across the city. This episode speaks to brands, artists, marketers, influencers and anyone in the creative spa...
Rewire your Mindset - A Brian Keane Fitness special 17.11.2019 40:18
When we heard our friend Brian Keane was in town we couldn’t just let him pass by without sharing some mind-bending stories with Tom and Dia . In this special episode, we talk about the upcoming release of his new book ' Rewire Your Mindset ', how to quit self-sabotaging and hit your goals in business and life. As always the guys some epic adventures and mindset hacks. This episode got us th...
In Arabic - Interviewing Ahmed Saad - CEO of Crowd Analyzer 07.11.2019 31:22
Our Head of Social Media, Daly taking over the podcast this week to sit down with Ahmed Saad, CEO, and co-founder of Crowd Analyzer , the leading Arabic social media listening platform in the Region. This session was extra special being that it’s our first podcast episode in Arabic ! Hear how Ahmed quit his job and started his entrepreneurial journey with his business partner Bahaa...
Wake up call with Paul Evans - CEO of Solutions Leisure 01.11.2019 39:42
Joined by the incredible Mr. Paul Evans , to talk about his journey in entrepreneurship, from Egypt to Dubai, building Solutions Leisure into the multi-million-dollar business it is today. As well as a little taste of his new book “When I Woke Up”, which will be released early November. We hope you’ll be as inspired by this story as we are. It’s about decision making, conviction, not dwellin...
Interviewing the Interviewer - Aby Sam Thomas, Entrepreneur Middle East 22.10.2019 31:58
We're honored to have Aby Sam Thomas , Editor in Chief at Entrepreneur Magazine , on the other side of the interview for a change. Tune in to hear how Aby quit his job as a software engineer for a career in journalism. Finding stories across NYC to interviewing the top Entrepreneurs in the Middle East. This is pure inspiration for anyone looking to make a big change or chase a dream....
Interviewing Waleed Shah - The Beauty of Rock Your Ugly 10.10.2019 44:31
Catching up with Waleed Shah to talk about art, mental health and his campaign 'Rock Your Ugly’, which has been gaining amazing feedback, globally. In this episode: Waleed shares the beautiful and heartbreaking motivation behind his recent #RockYourUgly campaign, the intersection between mental health and body image and the power of human connection through storytelling What are your thoughts?&nbs...
Adweek's 100 Fastest Growing Agencies - A Create Media Story 30.09.2019 30:10
This is the most epic tale of how we got started on a 5 man desk in the business centre, to building out a 75+ team, named in Adweek’s 100 Fastest Growing Agencies list! To tell it, we got Tom, Dia and Matthew together to reflect on the agency’s early days and share some of our greatest hits. We hope you enjoy this episode as much as we do, this is about taking risks, grabbing opportunities a...
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