Jay Clouse

Creator Science with Jay Clouse

Business EN ↓ 367 episodes

The best creators experiment. Creator Science goes inside the strategies, systems, and decisions behind the world's most successful creator businesses. Practical, specific, and grounded in what's actually working today—not what used to. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. Jay Clouse is the founder of Creator Science, a multi-million dollar creator business, an...

Author

Jay Clouse

Category

Business

Podcast website

podcast.creatorscience.com

Latest episode

Jul 7, 2026

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Episodes

#177: Chris Hutchins – A master of podcast growth and building relationships. 09.01.2024

Chris Hutchins is an avid lifehacker, a financial optimizer, and he's the host of the top-ranked podcast, All The Hacks, where he shares his quest to upgrade his life without having to spend a fortune. Chris has been featured in the New York Times, Wall Street Journal, and CNBC. Previously, Chris was the head of new product strategy at Wealthfront after they acquired his company, Grove. Before tha...

#176: April Dunford – How self-publishing a book exploded her client service business. 02.01.2024

April Dunford is the author of the best-seller, Obviously Awesome, How to Nail Product Positioning so Customers Get It, Buy It, and Love It. April spent the first 25 years of her career as a startup executive running marketing, product, and sales teams. During that journey, April positioned, repositioned, and launched 16 different products. Today, April is a business owner. She's an independent co...

#175: Angus Parker – Ali Abdaal’s right-hand man shares a YouTuber’s guide to hiring. 21.12.2023

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Angus Parker is the general manager for Ali Abdaal. He's the guy building out the dream team behind Ali's YouTube empire that generated around a 120,000,000 views and over $5,000,000 in 2023 alone. This episode is all about one of the most important but least talked about topics in the YouTube space, hiring. And Angus is the perfect gu...

#174: Bonnie Christine – How to ACTUALLY hire and delegate. 12.12.2023

Bonnie Christine has helped me step into the power and the idea of hiring, delegating, and buying back my time as an entrepreneur. Bonnie has a team of 8 people now. She's done a fantastic job of putting herself in what she calls her zone of genius, And I wanted her to teach me about that, and by proxy, teach you about that as well. Now Bonnie says she's a mom, an artist, and a fabric designer liv...

#173: Danny McMahon (aka Dodford) – YouTube’s New Golden Boy. 05.12.2023

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION You might know Danny McMahon from his YouTube channel, @DodfordYT. Danny is one of the hottest rising YouTubers right now. His documentaries have had about 20,000,000 views since January of 2023. But Danny doesn't make videos just to get views... Danny shared so much great advice for creators of all sizes throughout this interview. Eve...

#172: Behind the scenes – What I'm planning for 2024 21.11.2023

In this solo episode, I will give you a little bit of behind the scenes of the business. We're looking forward to 2024. This is a fantastic time of year for you to take advantage of how much the world slows down so you can find some clarity, organize your thoughts, and really start the year at a full sprint. In this episode, I'm going to share with you my overall goals, my team strategy, my conten...

#171: Nir Eyal – Writing books, persuasion vs. coercion, and how to be indistractable 14.11.2023

Nir Eyal is a writer, consultant, and teacher at the intersection of psychology, technology, and business. He's the author of two best-selling books. Hooked, How to Build Habit Forming Products (2014) and Indistractable, How to Control Your Attention and Choose Your Life (2019). Previously, Nir cofounded and sold 2 tech companies since 2003 and was dubbed by the MIT Technology Review as "the proph...

#170: Justin Welsh Returns! – Behind his rebrand, innovating on social media, and building relationships. 07.11.2023

Justin Welsh is known as one of the leading voices in the solopreneurship movement. And as a solopreneur himself, he's generated more than $5,000,000 in revenue since 2019. Both his Twitter and LinkedIn accounts reach nearly half a million people. His newsletter, The Saturday Solopreneur, goes out to nearly 200,000 subscribers as well. He was a guest on the show back in July of 2022, on episode nu...

BONUS: How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email vs Newsletters, Vertical Integration for Creators, and more 31.10.2023

EPISODE DESCRIPTION For this week's episode, I was recently on the Newsletter Operator podcast hosted by Matt McGarry and Ryan Carr. Matt was actually a guest on this podcast back in episode 145. This is one of the most unique and densely packed interviews that I've personally given, so they've graciously allowed me to share that episode with you here today. We talk about how to build an audience...

#169: Ask Creator Science – What to create, when to focus on growth, and what I’m dismantling. 24.10.2023

This week we are back with another listener Q&A. I took questions from a lot of different sources this week and will answer as many as I can. I'm going to start with the questions that I got from readers of my newsletter, then I'll go to questions from The Lab, Twitter, LinkedIn, and Threads. Listen to my recent Mailbag episode Full transcript and show notes *** RECOMMENDED NEXT EPISODE → #186: Li...

#168: Alexandra Watkins – How to invent a GREAT brand name. 17.10.2023

Alexandra Watkins founded Eat My Words in 2005. She is a brand name expert and the author of the best-selling creativity book, Hello, My Name is Awesome Her branding firm, Eat My Words, has made a name for itself by cooking up unforgettable names and working with clients from Amazon to Coca-Cola, Disney, Google, and Twitter. Before starting Eat My Words, as a freelancer, Alexandra actually named W...

#167: Jenny Hoyos – How she averages 10 million views per video (YouTube Shorts) 10.10.2023

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jenny Hoyos is an 18 year old YouTuber, who is absolutely crushing Shorts. She’s done over 600 million views in the past year alone, averaging 10 million views per video. She has analyzed thousands of shorts, including MrBeast's and Ryan Trahan's. And she also looks at what is trending. Jenny can figure out how to make it viral. So in...

#166: Taylor Lorenz – Investigating The Untold Story of Fame, Influence, and Power On The Internet. 03.10.2023

Taylor Lorenz is a technology columnist for The Washington Post's business section covering online culture and the content creator industry. She was previously a technology reporter for The New York Times business section, The Atlantic, and The Daily Beast. Her writing has appeared in New York magazine, Rolling Stone, Outside magazine, and more. She frequently appears on NBC, CNN, MSNBC, CBS, and...

BONUS: Creator Economy Predictions with John Lee Dumas 28.09.2023

EPISODE DESCRIPTION About a week ago, I was in Boston, Massachusetts for HubSpot's annual INBOUND conference. I was blown away by the scale of this event. I was lucky to be invited to come as one of HubSpot's creators to hang out in the Creator Cafe, host a meetup, and I also hosted a conversation on stage with John Lee Dumas, the founder and host of Entrepreneurs on Fire. He has over 4,000 episod...

#165: Announcing one of the biggest projects I’ve ever done. 26.09.2023

In this episode, I am going to discuss the Creator Science Syndicate. I just launched the syndicate to connect you to the companies that you use and love. If you're not familiar with the word syndicate, it's an investing term. I'm going to try to give you a crash course in financial education to understand what a syndicate is, if this is new to you, how investing works, and how you can get involve...

[GREATEST HITS] #114: Miss Excel – Engineering virality and earning more than $100,000 in a single day 19.09.2023

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Kat Norton energetically teaches Microsoft Excel to individuals, businesses, and educational institutions. Since launching Miss Excel in June 2020, she has grown a community of over 1,000,000 people on TikTok & Instagram (@miss.excel) through viral Excel trick videos infused with creativity, music, and dance. Kat was recently awarded t...

#164: Jon Youshaei – Ex-YouTube employee shares the best growth advice (that you’ve probably never heard) 12.09.2023

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Jon Youshaei is an ex-YouTube employee and one of the smartest creators on the platform right now and I’m not exaggerating. He’s done just about 260 million views in the past year alone and it was not an accident. His strategy just works So in this episode, you'll learn The best YouTube advice no one has ever told you The 1st Frame rul...

#163: David Moldawer — Diving deep into book publishing with an industry insider 05.09.2023

David Moldawer has spent more than a decade in book publishing, acquiring and editing best selling books for Penguin, Saint Martin's Press, McGraw Hill, and Amazon Publishing New York. Those books were predominantly nonfiction in the areas of business, technology, health, and memoir. Today, David is an independent writer and editor with his business Bookitect. David helps authors create bulletproo...

#162: George Blackman – How to script your videos like Ali Abdaal and Ed from Film Booth. 29.08.2023

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION George Blackman is a YouTube scriptwriter who’s been hired by YouTubers like Ali Abdaal, Mike Shake, and Ed from Film Booth to write videos for them. Scripting is one of THE most important parts of the video-making process that you may be overlooking – and George says it can make or break your video. So in this episode, you’ll learn Ho...

#161: Ask Creator Science – when to change strategy, my issue with the term “solopreneur,” dealing with trolls, and a lot more 22.08.2023

In this episode, we're going to do another listener mailbag. Instead of doing a guest interview as I typically do, I'm going to do a question and answer.  I'm going to start with the questions that I got from members of The Lab, then I'm going to transition to Twitter, LinkedIn, and then finally Threads. I'm going to answer as many questions as I can before I lose steam. Listen to my recent Mailba...

#160: Tori Dunlap – A transparent look at writing a New York Times best-selling book. The process, numbers, and lessons learned. 15.08.2023

EPISODE DESCRIPTION Tori Dunlap was originally on episode #88 of this show back in January of 2022, and a lot has changed for Tori. Now Tori is the founder of Her First $100k. This is something that she built after saving a $100,000 herself by age 25. She quit her corporate job in marketing and founded this company to fight financial inequality by giving women actionable resources to better their...

#159: Nuseir Yassin – The price of growing Nas Daily to 12 million subscribers 08.08.2023

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Nuseir Yassin started the channel Nas Daily with the mission of highlighting incredible people and places on the planet. He set a goal to post a video every day for 1,000 straight days. 1,000 STRAIGHT DAYS… and he did it. Amassing 12 million subs, 6 billion views, and started two multi-million dollar companies along the way. He’s livin...

#158: Kieran Drew – Behind-the-scenes of a $142,000 course launch 01.08.2023

Kieran Drew is an ex-dentist who quit dentistry to learn writing, and now that is what he is teaching others as well. Kieran has a newsletter called Digital Freedom with nearly 30,000 subscribers. He also has more than 175,000 followers on Twitter, which is potentially where you have heard of Kieran. And recently, Kieran launched a new course called High Impact Writing. In this episode, you’ll lea...

#157: Phill Agnew - The psychology MrBeast uses to hook you 25.07.2023

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Phill Agnew is the host of The Nudge Podcast. On his podcast, Phill dives deep into the behavioral science of marketing.  Phill has spent over 50 hours studying MrBeast’s channel, breaking down the psychological hacks Jimmy uses to hook viewers, so you don’t have to. So in this episode you’ll learn: The 3 Psychological Biases MrBeast u...

[GREATEST HITS] #89: Hrishikesh Hirway – From full-time musician to Song Exploder and back again 18.07.2023

EPISODE DESCRIPTION Hrishikesh Hirway is a musician and podcast creator. He’s the host and creator of Song Exploder, an award-winning podcast and a Netflix original television series, where musicians break down the creative process behind their songs. Vulture called Song Exploder “probably the best use of the podcast format ever.”  As a musician, he’s released four albums under the moniker The One...

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