Jan van der Aa
Creator Empires: Builders in Language Education
Conversations with the builders shaping the future of language education. Hosted by Jan van der Aa, the show features conversations with founders, operators, and builders who are shaping the next generation of language education, apps, platforms, and education businesses. Jan is co-founder of the language practice app Teacher AI, and runs Creator Empires; a networking community for builders in the language space.
Author
Jan van der Aa
Category
Podcast website
Latest episode
Jun 30, 2026
Where to listen?
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Episodes
78. The Advantages of Slow and Steady Growth with Luca Sadurny from MosaLingua 12.02.2021 59:51
Italian-born Luca is the co-founder of MosaLingua, a language learning app. With a marketing background and a love of language learning, Luca is passionate about focusing firmly on MosaLingua’s learners. What you’ll learn in this interview: - Luca’s story with MosaLingua - What is growth hacking and how does it grow your business? - Should you fast-track with ads or work on organic growth? - The a...
77. Online Business Fundamentals to Create Stability, Growth & Raving Fans for your YouTube Channel 09.02.2021 51:18
Want to get access to the original video recording of this presentation? Mail me at info@langpreneur.com and say ''link please'' Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb Do you have a...
76. Discussing the Journey from Teacher to Langpreneur with Phil from Phil’s Conversation 05.02.2021 49:27
Phil Schiller, of “Phil’s Conversation,” is a loyal fan of Langpreneur and all it offers people in the language business world. He’s listened to every podcast — and encouraged Jan by emailing him after the first two episodes. He took part in last year’s Business Breakthrough online workshop and joined the Langpreneur Accelerator as soon as it opened. In this episode, Jan and Phil discuss Phil’s bu...
75. My Biggest Entrepreneurial Mistake 01.02.2021 11:25
Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb - Do you have an online education business that’s making over 6- or 7-figures? - Want to know how we can help you scale? Send me a DM on IG @...
74. Six-figure Launches with only a few Thousand Followers - Sophie from Cours de Japonais 29.01.2021 49:19
Sophie Thomas teaches Japanese to people who speak French — but there’s nothing “standard” about her courses because Sophie has a distinct niche. There are hundreds of channels teaching English/Japanese, and fewer that teach French/Japanese. But, if you speak French and want to travel around Japan, then Sophie has the market cornered. Indeed, she’s possibly the only person currently teaching Frenc...
73. How to be More Productive? 26.01.2021 8:53
“I’ve been working flat out all day, but what did I actually achieve?” As entrepreneurs and online business builders, it’s all too easy to wonder where the hours went. So, what can you do to make your working days more productive? Olly Richards says it’s vital to have a plan. Click here for the full article: https://langpreneur.com/how-to-be-more-productive/
72. Earning, Learning, Investing and Traveling Like a Boss with Johnny FD 22.01.2021 52:12
Johnny FD is the host of the Travel like a Boss Podcast, Investing live a Boss Podcast and he’s also the founder of Nomad Summit, the first live event of it’s kind for digital nomads and an expert in online business and investing. While Johnny may not be great at languages (he’s still trying to learn Russian,) he has plenty of tips for Langpreneurs who want to optimize their lifestyle. What you’ll...
71. Do you Really need to Niche Down? 19.01.2021 7:50
The advice is out there — everywhere you look, experts are saying you need to “niche down” to stand out. Do Jan and Olly agree? Are there exceptions? And what exactly is niching down? Let’s find out. For the full article: https://langpreneur.com/71-do-you-really-need-to-niche-down/ For the full article go to: langpreneur.com/johnnyfd Sign up for the newsletter and join one of our future events: la...
70. The Struggling Chinese-speaking French Teacher who ended up Selling $800 Courses on Autopilot 15.01.2021 1:07:47
Pierre-François Métayer used to teach French in Taiwan. Finding students cost him a lot of time and more of them were not serious. Nowadays he runs a profitable online business by selling online courses for 5280 RMB per course, which is about $800 USD. For the full article go to: (link will follow soon) Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover...
69. How to Scale an Online Business from Six to Seven Figures? 12.01.2021 14:05
How to Scale an Online Business from Six to Seven Figures? According to Olly you'll need to: - Nail the copywriting – persuade people to take action. - Build a world – provide a variety of products to buy and keep the messaging consistent throughout. - Cultivate the right mindset. Stay positive, learn what you don’t know, hire a great team, strategize and look after health. For the full article go...
68. Selling Language Courses without being Salesy with Shayna of Espresso English 08.01.2021 45:18
Espresso English’s Shayna McHugh sells e-books and courses to help her students improve their English skills. She started small, but after just one year, her blog was generating 90,000 visits per month. Impressive enough, but now, in 2020, her everyday-English blog logs over a million monthly visitors, and her business generates more than just a full-time income. What you'll learn in this intervie...
67. Product First or Audience First - What's Better? 05.01.2021 9:11
There are many ways to build an online business, but they boil down to two main questions; will you begin by creating a product or gathering an audience? It's a question that even the most experienced entrepreneurs still ponder. For the full article, go to: https://langpreneur.com/audience-or-product-first/ Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Disc...
66. How to Stay Focused and get Results in 2021 04.01.2021 15:19
Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb
65. What to do if your Sales Funnel is not Working? 29.12.2020 14:52
From “freebie” to thank you page your funnel looks great — so why aren’t people buying your product? What part of your sales funnel isn’t converting, and what can you do to fix it? Today, we explore some fundamental reasons why people aren’t pouring in to purchase your products. For the full article, go to: https://langpreneur.com/fixing-your-funnel/ Sign up for the newsletter and join one of our...
64. From Personal Brand to Business Brand with Jenny from lingoni 25.12.2020 39:10
When Jenny realised that her growing language business was utterly dependent on YouTube and Adsense for its revenue, she changed tack. Deciding that she needed to create a product of her own, she reimagined her business vision, hired staff and launched two successful language apps all in the space of two, short years. What you’ll learn in this interview: - Jenny’s story - YouTube and Adsense are a...
63. Should you Run Social Media Ads for your Language Business? 22.12.2020 9:50
Langpreneurs often find themselves under pressure to run extensive ads on social media. There seem to be videos and blog posts about advertising on Facebook, Instagram and even TikTok or Snapchat at every turn. But, as Olly points out in today's episode, most of the people encouraging you to run paid ads are actually trying to sell you a course. So, should you be paying for social media advertisem...
62. Exponential Growth in only 2 hours per Day while Taking Care of the Kids with Léa-english 18.12.2020 44:44
62. Exponential Growth in only 2 hours per Day while Taking Care of the Kids with Léa-english by Jan van der Aa
61. How Much Should you Charge for your Language Courses? 15.12.2020 12:34
For the full article: https://langpreneur.com/pricing/ Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb
60. Becoming a Better Language Youtuber with Lindie Botes 11.12.2020 35:17
Lindie Botes has been part of the YouTube polyglot scene ever since high school. Her channel remained small for years but when she started being intentional about her videos and her niche viewers poured in. Nowadays, Lindie has well over 225,000 subscribers on her YouTube channel and a thriving polyglot blog. In this week’s Langpreneur interview, Lindie shares her tips for YouTube success. What yo...
59. What are Salesfunnels and do you Really need one? 08.12.2020 12:03
Sales Funnels are all the rage in the marketing world but do YOU really need to have one? The short answer is probably not. No — if you don’t make a six-figure income. No — if your language business is a side hustle. And — definitely not if you’re at the start of your Langpreneur journey. But what is a sales funnel, and when is the time to purchase expensive software and go all-in on this marketin...
58. Product First, Audience Second; Reversed Business Building with John from Outlier Linguistics 04.12.2020 48:59
Outlier Linguistics is known for helping people to learn Chinese and Japanese characters more effectively through their courses and their useful etymology dictionaries. But, while many Langpreneurs begin by building an audience and later developing their products, John and Outlier co-founder Ash Henson did the opposite by creating and pre-selling their Chinese etymology dictionary right from the s...
57. What to Do if your Language Business doesn't do as Well as you Hoped? 01.12.2020 10:46
You’ve slaved for months, maybe years, on your language business but it’s still not making you enough money to live on. Should you keep going or give up the dream and walk away? Before you decide, take the time to ask a few serious questions... For the full article: https://langpreneur.com/when-things-are-not-working/ Sign up for the newsletter and join one of our future events: https://langpreneu...
56. Merging Podcasts and Teamwork to create a Strong Brand with Lindsay from All Ears English 27.11.2020 46:20
Lindsay McMahon from All Ears English hosts not one, but two successful podcasts which send English language learners flocking to buy her courses and products. “All Ears English,” the podcast she started way back in 2013 “hits them in the heart and head,” says Lindsay, and gets her audience excited about learning. And “IELTS Energy 7+” is primarily targeted at learners who are studying to pass tha...
55. How do you know that you have Traction in your Online Business? 24.11.2020 7:16
In order to grow your business you should be doing more of what's working, but how do you know what's working? How can you know you got traction? For the full article go to: https://langpreneur.com/speak-english-with-christina/ Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn...
53. Annoucement: Changes on the Langpreneur Podcast 17.11.2020 7:13
We're going to make two big changes on our Podcast: - Not one but TWO episodes per week - Regularly also interview ''non-Langpreneurs'' Sign up for the newsletter and join one of our future events: https://langpreneur.com/ Discover our coaching programmes: https://langpreneur.com/coaching Our course - Learn to build your own successful online language business: https://langpreneur.com/lbb
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