Creator Club | Social Media Marketing & Content Creation

Though things have definitely changed over the last year, hashtags are still an effective strategy to get more eyes on your posts and profile. However; how you use them could make or break your strategy. This ultimate guide to hashtags will hopefully give you a better understanding of hashtags and how you can use them to build a community, increase your engagement, and yes … get more followers. Ne...

Have you been wanting to start and grow a brand on Instagram, but decided against it because you don’t want to show your face? There are a lot of reasons someone might not want to show their face on their Instagram - maybe you don’t have the time to take photos of yourself that stay on brand, or maybe you’re just a little shy and lack the confidence - but no matter the reason, it’s 100% possible t...

Meredith Hill once said, “When you speak to everyone, you speak to no one.” The goal of having a business or brand is reaching someone, right? But if you're not clear on your main purpose and mission - how do you know who you’re trying to reach? If you are ready to get some clarity, keep on listening! 

Being productive helps us prioritize tasks, be efficient with our time and resources, and at least for me - keeps my mental health in balance. Paul J. Meyer, who many consider to be the founder of the self-improvement industry as it exists today said - “Productivity is never an accident. It is always the result of a commitment to excellence, intelligent planning, and focused effort.” If you are re...

We chat a lot about building your brand or business online, but what about a personal brand? What if you are trying to build a brand that is centered around you? Here is a quote by the ever so popular Gary Vaynerchuk, “Documenting your journey versus creating an image of yourself is the difference between saying “You should…” versus “my intuition says…”. Get it? It changes everything. I believe th...

Thank you to Krisp for sponsoring this episode! Try out Krisp today! https://krisp.ai/?ref=creatorclub 90 million. That is the number of people that listen to or watch podcasts at least once a month.  You obviously like listening to podcasts, since you’re here - but have you ever thought about starting your own podcast? Not only can podcasts provide you with a creative outlet, but they are al...

Thank you to Krisp for sponsoring this episode! Try out Krisp today! https://krisp.ai/?ref=creatorclub One of the possible revenue streams for influencers or content creators is brand collaborations - but how? You might feel pumped about securing brand deals until you sit down at your computer and realize you have no idea where to start; how do you get brand deals, what should I charge, how do I k...

In the past, when a child was asked "what do you want to be when you grow up" - you heard things like doctor, teacher, astronaut, or firefighter - which are all still on the list of some children's potential "grown-up" careers - but now you start hearing things like, Influencer, YouTuber or Podcast Host. It's natural that people are becoming increasingly curious about how to become an influencer,...

Shhh… 🤫 I have a secret to tell you. There are so many lessons and hacks I have learned over the years while being a Social Media Manager, and I am now realizing how much I would have benefited from knowing all of these “secrets” from the very beginning. But alas, I have learned and developed my social media management skills over time and today, I want to share with you all of the secrets so tha...

I am about ready to spill the tea on a content planning strategy that will change your Instagram life. ☕ I am not even joking! But, before we dive in ... I wanted to share a very exciting announcement with you: Creatorly Media is hosting our first-ever workshop this fall! Back to Social is your chance to get back on track with your Instagram goals for 2021 and crush it in the fourth quarter of th...

Have you ever struggled with coming up with content ideas for Instagram? We have all been there! It is very intimidating staring at a blank document, but there is a very simple solution to this problem - Content Pillars. Developing content pillars can help you stay organized, be more consistent for your audience, and ignite your creativity. Content Pillars really form the foundation of your overal...

I launched my new Instagram account for my social media content creation agency, Creatorly Media, on June 3rd, 2021 - and now, as I record this on August 11, 2021, we've just hit 1700 followers on the account. Right now, the Creatorly Media account is growing at a faster and more reliable rate than my own personal account which was originally the driving force behind this business, and today I wan...

Over the years I’ve spent making Youtube videos, I’ve met so many friends and acquaintances that tell me “I think it would be so fun to start a YouTube channel, I just don’t think I could do it.”  Can you relate? Have you ever found yourself saying that? You have no idea how discouraging I find that response. I want you to start a YouTube channel, heck, I want everyone who’s ever thought to t...

In the current digital marketing landscape, there are a million and one ways that you can choose to promote your business online. Between all the big social media platforms, to content like YouTube, or blogs, it can honestly feel like a "choose your own adventure" book that has no clear ending. My team and I have worked with dozens of small business owners that are uncertain about how to approach...

Here's the honest truth: if you want to grow your online presence, on any social media platform, the hardest part is going to be creating enough content to get noticed, and doing it on a consistent basis. Over the years of working in social media marketing, chatting with clients or folks that I've done coaching with, the trend that seems to be present among pretty much much every creator or online...

Let's talk analytics. Trust me, I know it can sound totally boring, and if you're like me you might resist looking at stats because you get into being a creator expressly because numbers were not your thing - but here's the deal: understanding your Instagram insights can be a huge benefit to your and your growth. Even though the conversation about insights and the algorithm often sounds like it's...

If you have spent any time on Instagram in the last couple weeks, then undoubtably you've come across the news that Instagram is changing! I know, it sounds so scary, and frustrating - but changes are a natural part of the evolution of any social media app, and while it might seem overwhelming at first, they will eventually feel second-nature. For example, remember when Instagram stories were intr...

As you're growing your business, chances are you will eventually reach a point where you realize you need help with your social media management. Even if you started off as a solo-preneur who ran everything from your bookkeeping to the business TikTok, eventually there will come a point where you just simply don't have the time anymore. For entrepreneurs passionate about social media, this can be...

Over the years since it's release in 2010, Instagram continues to get more and more complex all the time with different ways to post and browse content on the app. This leaves a lot of content creators, especially beginners, confused about which kind of content to create, when, and why. From feed posts, to Reels, to stories, and IGTV - there are so many ways to reach your audience on Instagram, an...

Reels are a powerful tool not only for entertaining your current audience and showing them a fun, more relatable side to yourself, they are also a powerful tool for discoverability. This is why in this episode, I want to go into detail with you about how to use Instagram Reels to grow your business - TikTok and Reels are such personality-based platforms, they're often used by regular people sharin...

We all know that engagement is an extremely important indicator of a successful Instagram strategy. An Instagram account that has a ton of followers, but no real community, isn’t actually going to be useful for marketing at all. Whether you’re growing your account in order to sell your own products, or because you want to be able to do brand collaborations and market products for other companies,...

Want to know my time saving secret? Repurposing content. Repurposing is really just recycling valuable content and distributing it in different ways through your various platforms. Salma Jafri, host of Content Marketing Tips on YouTube, says - “You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.” So how can...

It's not easy to gain more followers on Instagram, especially with a new account. It’s all about finding the right Instagram strategy for you - the strategy you use differs a lot depending on where your starting. Today, I want to share the first five things I would do with a brand new Instagram account. If you’re starting from scratch, keep on reading.

We all know 2020 was quite the year, and it certainly did not turn out how many of us expected it to. I went into 2020 with a few goals. I wanted to reach 70K on youtube, 15K on Instagram, 5K on my email list, 70K in sales gross, and visit 5 new places. While my travel goals totally tanked (whos’ didn’t?) I actually blew my business goals out of the water. Now, this is something I hold with a ligh...

Welcome back to the Creator Club Podcast! This week we have a very exciting interview with an amazing guest. Today we are chatting with Adam Greenberg, a fellow Canadian, who has had a really cool career history. Adam has been a content creator in many different forms, over the past 15 years - he has toured as a DJ, been a live event MC, a radio host, and most recently he has co-founded a size-inc...