Tracy Matthews
Creatives Rule the World
This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal Here, we’re rewriting the rules of entrepreneurship. Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way. Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flo...
Author
Tracy Matthews
Category
Podcast website
Latest episode
Jun 25, 2026
Where to listen?
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Episodes
EP269: From the Streets of Soho to Scaling Online with Lorraine West 14.09.2020 52:50
What do Beyonce, Erykah Badu, and Zendaya have in common? They all love Lorraine West’s Jewelry. Follow Lorraine on Instagram! https://www.instagram.com/lorrainewestjewelry/ Lorraine West Jewelry http://lorrainewestjewelry.com/ Here We Are Initiative http://nycjewelryweek.com/here-we-are/ Flourish & Thrive Academy BIPOC Scholarship https://www.flourishthriveacademy.com/bipocmentor
EP268: Here's How to Have the BEST Black Friday - Cyber Monday Promotion This Year 08.09.2020 27:38
Today’s episode is all about planning, plotting, executing, and pulling off a profitable BFCM Trifecta weekend. BIPOC Mentorship Program https://www.flourishthriveacademy.com/bipocmentor Ultimate Holiday Sales Machine https://www.flourishthriveacademy.com/ultimate-holiday-sales/?utm_medium=social&utm_source=instagram&utm_campaign=sales+machine Episode #267 7 Epic Virtual Trunk Show I...
EP267: 7 Epic Virtual Trunk Show Ideas to Boost Your Holiday Sales 31.08.2020 27:12
Need new creative ways to engage your customers online this holiday season? Here are 7 ideas for virtual trunk shows to get you started. The BIPOC Open Letter https://www.flourishthriveacademy.com/strategy/ Follow Angely on Instagram! https://www.instagram.com/angelymartinezjewelry/ Angely Martinez Jewelry https://angelymartinezjewelry.com/ Flourish & Thrive Academy BIPOC Scholarship a...
EP266: The "No-Discount' Abandoned Cart Email Sequence with Chris Orzechowski 24.08.2020 44:12
Chris Orzechowski reveals three email marketing strategies that basically make you free money. Follow Chris on Instagram! https://www.instagram.com/chrisorzechowski/ The Email Copywriter:https://theemailcopywriter.com/ Make It Rain: The Secret to Generating Massive Paydays From Your Email List:https://themakeitrainbook.com/ Orzy Media: https://orzymedia.com/ FREE Business Audit https://ww...
EP265: Responsibility in Sourcing with Brandee Dallow 17.08.2020 40:20
The word “sustainability” gets thrown around a lot these days. But what does it actually take to have a sustainable jewelry brand? After years of working with the Responsible Jewellery Council, Brandee Dallow has the answer. Follow Brandee on Twitter! https://twitter.com/bambee395 Responsible Jewellery Council:https://www.responsiblejewellery.com/ Ethical Metalsmiths: https://ethicalmetalsmi...
EP264: Pinterest Tips from a Wedding Industry Insider with Jessica Zimmerman 11.08.2020 52:04
Meet Jessica Zimmerman, the creative entrepreneur who went from working 16 hour days with no profit, to working 6 hour days and building a 7-figure business. Her story will change the way you think. Follow Jessica on Instagram!https://www.instagram.com/jessicazimmerman Sleeping With A Stranger:https://jessicazimmerman.com/sleeping-with-a-stranger For more resources, check out Jessica’s website...
EP263: How to Work With Your Partner or Spouse in Your Company with Jess VanDen 04.08.2020 42:32
Is running a business with your spouse a good idea? Who better to answer this question than Jess VanDen, a jewelry designer and business coach who runs not one, but TWO different businesses with the help of her husband. Follow Jess on Instagram! https://www.instagram.com/jessvanden/ Create and Thrive https://www.createandthrive.com/ Epheriell Jewelry https://www.etsy.com/shop/Epheriell FR...
EP262: From Successful Side Hustle to a 6+ Figure Business in Less Than a Year with Gitti Lindner 27.07.2020 42:53
Can you actually replace your full-time income with your creative side hustle? That’s exactly what Gitti Lindner did with Cinder Ceramics, and she’s here to tell us how! Apply for a Free Business Accelerator Audit https://www.flourishthriveacademy.com/strategy/ Episode 262 show notes http://www.flourishthriveacademy.com/262 Cinder Ceramics https://www.cinderceramics.com/ Follow Flourish a...
EP261: Visionary Habits that Create Quick Momentum 20.07.2020 32:05
You’re a creative visionary. But are you acting like one? These are the 5 steps that will help you establish visionary habits to get your business exactly where you want it to be. Apply for a Free Business Accelerator Audit https://www.flourishthriveacademy.com/strategy/ Episode 261 show notes http://www.flourishthriveacademy.com/261 Follow Flourish and Thrive Academy on Facebook https://www...
EP260: 3 Key Metrics to Supercharge Your Online and E-Commerce Sales 13.07.2020 32:15
What would it take to make at least one sale on your website every single day? These are the 3 key metrics you need to measure (and boost!) to supercharge your online and e-commerce sales. Register for the FREE Masterclass on July 22 https://www.flourishthriveacademy.com/supercharge-masterclass/ Email Bundle (Includes 600+ Pre-Written Subject Lines) https://www.flourishthriveacademy.com/email...
EP259: How to Crash Your Business to Reach Your Goals 06.07.2020 33:36
Do you want to improve your metrics? Listen to the full episode above for a list of best practices that will help you boost those numbers! Register for the FREE Masterclass on July 22 https://www.flourishthriveacademy.com/supercharge-masterclass/ Email Bundle (Includes 600+ Pre-Written Subject Lines) https://www.flourishthriveacademy.com/emailbundle/ Try Shopify for Free http://flourishthriv...
EP258: Birthday Episode - Change Your Story with Jason Ayers 29.06.2020 57:36
I wanted to do things a little differently this week, something that aligns with our goals to continuously improve as a brand. I invited my man Jason Ayers back on to talk about how to shift your mindset to benefit your success. Part of our transformative plans for F&TA means Jason will be joining our Momentum Mastermind Program (formerly SOS) as a Success Mindset Coach. Because even if you’re...
EP257: How To Makeover Your Home Office for More Productivity 22.06.2020 50:37
Whether you’re working from home for the first time or trying to improve your established home office habits, this is the episode for you. Finding your groove while working from home has been a creative challenge facing jewelerypreneurs (especially if you have kiddos running around!) on a massive scale. But as a life coach and interior designer, Tobi Fairley has been helping creatives like you tac...
EP256: Core Values and How to Position Your Brand to Align with Values 15.06.2020 42:20
I want to do something a little different this week… 2020 has been a year of reflection and change for me, and I hope it has been for you, too. So I decided to reevaluate and get real about Flourish & Thrive Academy’s core values. It was a necessary exercise for me, and I hope it inspires you to do the same. Because we are built on the value of community over competition, and standing with yo...
EP255: From Burnout to Business Bliss wtih Jennifer Dawes 01.06.2020 43:58
What happens when you’re doing the thing you're supposed to love but the stress of it is taking a toll on your personal life? Business burnout is no joke! Sometimes you may even want to give up. But Jennifer Dawes is here to prove that you can always overcome overwhelm and turn your biz around. Jennifer has been in business for nearly 20 years, and is known for her eclectic fine jewelry . Ho...
EP254: How to Use Tik Tok For Your Jewelry or Creative Product Business with Elise Darma 25.05.2020 37:45
How do you achieve freedom and financial independence? By taking risks. Elise Darma rebelled against her traditional upbringing and chose the freedom to travel instead of being tied down to a job. She made her dream come true when she started her own business providing social media marketing services. Social media is integral, now more than ever, to running your business - but learning a new pla...
EP253: Mind Blowing Success Stories to Inspire You 18.05.2020 53:07
What’s the most important tool to set yourself up for success? A good support network. Here at the Flourish and Thrive Academy, we aim to create antifragile businesses that can survive anything. Robin Kramer is my dear friend and co-founder. As an expert on wholesale and client relationships, Robin has been overjoyed to see all the creative solutions you have been coming up within the #ThriveTribe...
EP252: The Fine Jewelry Virtual Trunk Show That Brought in 39K in 2 Hours with Shehana Kimiangatau 11.05.2020 32:12
Some designers think selling high price point jewelry is harder online, but Shehana Kimiangataue is here to prove otherwise. She sells striking high-end jewelry with a cause. Her business used to rely primarily on retail sales, but when shelter-in-place hit, she immediately sought a quick and creative solution to keep sales flowing. During a 2-hour virtual trunk show hosted on Facebook live, sh...
EP251: Host Your Own Virtual Art Fair with Ana Maria Andricain 04.05.2020 54:40
Adaptation, creativity, and collaboration have been key to the success of our very own SOS coach, Ana Maria Andricain . She’s no stranger to pivoting. She started her dreamy brand, Jewel of Havana , in her dressing room during her time performing on Broadway. As life twisted and turned, it soon became her full-time gig. Her tendency for innovation led her to organize a virtual art fair with o...
EP250: How to Navigate Closures in Your Brick and Mortar Retail Store 27.04.2020 42:10
In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially and nurture customer relationships. Mallory Shelter , Joyia Jones , and Nichole Gariepy are all great examples of jewelry designers wh...
EP249: Overcoming Anxiety and Taking Calculated Risks During Covid with Sarah McAleer 20.04.2020 43:21
Nothing makes me happier than seeing a jewelry designer move from a place of uncertainty to a place of power. Meet Dr. Sarah McAleer , a jeweler and long-time member of the F&TA community who designs jewelry for strong-minded women and their families. Sarah faced some pretty intense conflict during the transition into life under COVID-19 restrictions. I think you’ll be inspired by what she ha...
EP248: 6 Online Sales Strategies Working Now 13.04.2020 27:03
I want to tell you something: it’s OKAY if you’re feeling overwhelmed right now. We’re creatives - we excel at thinking outside the box and finding ways to keep designing and inspiring, no matter what. You’re in good company. Today, I want to highlight just a few examples of effective strategies designers are using to move their sales online and spread positivity at the same time.
EP247: Stop Checking Your Likes with Susie Moore 06.04.2020 38:06
It’s time for you to show up for your business without worrying about what the external world thinks. That’s what Susie Moore is all about! She’s a life coach, author, and good friend of mine. And she came on the podcast to talk about CONFIDENCE. Susie’s been obsessed with mastering the confidence game since she was a kid. Now, she’s a confidence coach who helps people pursue success and live...
EP246: Simple Jewelry Bench Tips with Corkie Bolton of Metalsmith Society 01.04.2020 36:21
Breaking news: double-sided tape is about to rock your world . At least, that’s what happened to me when I sat down with Corkie Bolton for a second round of podcasting! Last time, she shared her story about founding Metalsmith Society , a community for jewelers to come together and share tips and tricks for working on the bench and improving your jewelry-making process! This time, she’s shar...
EP245: How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren't Buying 30.03.2020 32:39
“Shows are cancelled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you still have a family to feed and a business to run. So what do you do? Here’s what I think, m’dear...
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