Creatives on Camera: Artists and Crafters Using Video to Teach, Sell and Inspire Online

Fan Mail? Feedback? Suggestions? When I think about what it really takes to grow a creative business, the story of Sarah Hurley always comes to mind. Sarah started her brand with just £40 and a dream, and within five years, built it into a multi-million-dollar company with licensing, retail, and global partnerships. But her path wasn’t all smooth; she faced burnout, realigned, and rebuilt her busi...

Fan Mail? Feedback? Suggestions? When I first met Maria Coryell-Martin, I was struck by her adventurous spirit; she’s an expeditionary artist who has sketched walruses in Greenland, penguins in Antarctica, and built a business that now reaches creatives worldwide. In this episode of Creatives on Camera, I talk with Maria about how she turned necessity into invention, creating her first pocket wate...

Fan Mail? Feedback? Suggestions? Marketing often feels like the most challenging part of running a creative business, but it doesn’t have to.  In this episode, Lyric Kinard talks with Amberleigh Adoff, a former art educator turned surface pattern designer, social media manager, and creative mentor. Amberleigh shares her journey from teaching to building a thriving creative business and offers prac...

Fan Mail? Feedback? Suggestions? I’m thrilled to share this week’s conversation with the incredibly creative Emma Brassfield of Studio 7t7. Emma’s career began in costume and special effects, working on blockbuster films like Harry Potter, Batman Begins, and Star Wars (yes, she made Chewbacca’s costume!). But when the demanding film industry no longer aligned with family life, she carved out a new...

Fan Mail? Feedback? Suggestions? What do you do when the business that once lit you up starts to drain your energy? Nicole Stevenson has lived that journey, from selling art on the Venice Beach boardwalk to running a national clothing line, to becoming the founder of Craftcation Conference and Patchwork Show. In this conversation, Nicole shares how to recognize when it’s time to pivot, why feedbac...

Fan Mail? Feedback? Suggestions? Every creative business needs direction, and that’s where your North Star comes in.  In this solo episode, I share how to dream big about the business and life you want, then break that vision down into systems and baby steps that actually move you forward. Your North Star should feel so big it scares you. You’ll probably never “stand on it”, but it can guide your...

Fan Mail? Feedback? Suggestions? I’m thrilled to bring you artist‑turned‑tax expert Hannah Cole of Sunlight Tax. We dig into the mindset piece (money is an amplifier), the simplest first steps to act like a real business (hello, separate bank account), and the practical systems that make tax time easy. Hannah walks us through her Money Bootcamp, the gorgeous “rainbow” deductions guide for creative...

Fan Mail? Feedback? Suggestions? In the third episode of my On-Demand Platform Interview Series, I’m joined by Nicola Wynn from Podia, the platform I personally use for many of my on-demand classes. Nicola shares how Podia helps creatives simplify their tech, sell courses and digital products, and build stronger connections with their audience. We cover free migrations, built-in email marketing, w...

Fan Mail? Feedback? Suggestions? In this episode of Creatives on Camera, I sit down with Beth Gorishek, also known as The Adaptive Knitter, to talk about accessibility, creativity, and the power of making art available to everyone. Beth shares her journey of growing up with a limb difference, building a thriving business in the fiber arts industry, and how she helps makers adapt their craft after...

Fan Mail? Feedback? Suggestions? I’m so excited to share this conversation with my friend and fellow coach, quilter, and teacher, Tori McElwain. Tori and I talk about the real-life journey of building a creative business while juggling motherhood, military life, and burnout—and why she chose self-publishing to get her book Workshops Unleashed out into the world. Tori’s story is such a powerful rem...

Fan Mail? Feedback? Suggestions? How do creative educators actually get their content made and out the door without burning out or hiring a full team? In this second half of Lyric’s conversation with the Dream Team featuring HollyAnne Knight, Sarah Rivero Khandjian, and Corey Pearson, we leave the theory behind and dive into the nitty gritty. From camera hacks to content batching, real-time vs. sc...

Fan Mail? Feedback? Suggestions? In this powerhouse episode of Creatives on Camera, I’m joined by three of my favorite social media-savvy creatives: HollyAnne Knight, Sarah Khandjian, and Corey Pearson. We first met at the Handcrafts & Hobbies Conference and had so much fun geeking out over branding and marketing that I had to bring them together again—this time on the podcast! This is part on...

Fan Mail? Feedback? Suggestions? The most recent episode of our On Demand Platform series is here! Today, I chatted with David Zenler of the all-in-one course creation platform, Zenler. We dig into what makes this platform so special for educators, especially creatives who feel overwhelmed by tech. David walks us through how you can literally build a lead-generating site in under 10 minutes (yes,...

Fan Mail? Feedback? Suggestions? In this solo episode, I’m sharing a heart-to-heart on something that holds so many creatives back: perfectionism. Whether you're a maker, quilter, or artist stepping into online teaching, the fear of not being “good enough” on camera is real and you’re not alone. I talk about imposter syndrome, why it’s totally normal to feel awkward at first, and how the key...

Fan Mail? Feedback? Suggestions? I’ve admired Christa Watson for years, she’s a powerhouse in the quilting world, and I’m so honored that she sat down with me for the newest episode of Creatives on Camera. Throughout our conversation, we go deep into what it really looks like to build a thriving, multi-faceted teaching business. From her early days participating in her local quilt guild to working...

Fan Mail? Feedback? Suggestions? In this episode, I sit down with mixed media textile artist and teacher April Sproule to talk about her journey from longarm quilting to thriving as an online educator. April’s story is such a powerful reminder that your teaching business doesn’t have to look like anyone else’s to be successful, it only needs to work for you. We chat about how the Global Quilt Conn...

Fan Mail? Feedback? Suggestions? I’m so excited to share this episode of Creatives on Camera today! I got to sit down with the ever-energetic Jane Clauss, a TV host, podcaster, creative maker, and media pro with a passion for inspiring others to create. Jane shares how she blended a lifelong love of making with a 30-year career in television and radio, and how she’s built a joyful business around...

Fan Mail? Feedback? Suggestions? In this episode, I sit down with Bea Byrne, a quilter, teacher, and the creative force behind the Quilt n Learn online summits and the largest online quilting event, Tour de Fabric. What started as a personal dream to attend a quilting-focused summit became a global event that’s now bringing together over seven thousand quilters and fiber artists every six months....

Fan Mail? Feedback? Suggestions? This episode is specifically for my fellow quilt teachers! I’m sharing the story behind the Global Quilt Connection, a grassroots effort started by myself and Sue Blyweiss that blossomed into one of the most effective platforms for quilt teachers to connect with the people who hire them. Born out of the early days of the pandemic, the Global Quilt Connection has gr...

Fan Mail? Feedback? Suggestions? A couple of weeks back, I introduced the On-Demand Platform Series, and I’m excited to bring that first interview to you today with Aaron Morin from Thinkific! Aaron Morin is the Senior Manager of Customer Education and Community at Thinkific, and he’s joining me to talk about all things course creation, community-building, and launching with heart. With over a dec...

Fan Mail? Feedback? Suggestions? In this episode, I sat down with the incredible Sondrasa of Art Quilts by Design to talk about the unexpected ways live streaming has shaped her creative business. We dove into how she built a community through platforms like Twitch and YouTube, the differences between pre-recorded and live content, and why she’s passionate about bringing people along for the ride....

Fan Mail? Feedback? Suggestions? If you’ve ever wasted twenty minutes searching for a video file or lost a day trying to remember where you put that draft PDF, this episode is going to be a game changer. I sat down with Adrienne Farrow, a former teacher turned Google Suite expert, to talk about how creative business owners can reduce digital clutter and get seriously streamlined using (free!) tool...

Fan Mail? Feedback? Suggestions? Back when I started teaching online, a company approached me about using their platform and I took the offer because they were literally the first online course platform for quilters! Now, many years later, there are endless platforms for bringing your craft business online… so endless that it feels impossible to choose the one that’s best for your business. That f...

Fan Mail? Feedback? Suggestions? Lacking confidence on camera? Want to utilize the support of AI but feel overwhelmed? If so, today's episode is going to feel empowering for you. I'm joined by Shirlee Engel, a former Canadian national TV reporter and founder of Camera Confident, where she teaches business owners how to show up on video with purpose and presence. In this conversation, we...

Fan Mail? Feedback? Suggestions? Today we are joined by an incredible guest who is at the forefront of supporting craft and creative entrepreneurs – Abby Glassenberg, the co-founder and president of the Craft Industry Alliance. In our conversation, she shares the mission of the Craft Industry Alliance and how they support creative entrepreneurs, educational resources like webinars and mastermind g...