Philippa Craddock

CREATIVE STRENGTHS

Business EN ↓ 152 episodes

Welcome to Creative Strengths, the business podcast for creative entrepreneurs who want to build a profitable, sustainable business, while honouring the way you naturally work. Hosted by designer and creative business mentor Philippa Craddock, the show is rooted in the belief that your greatest success comes from recognising and working with your natural strengths. Philippa grew her own design business from the kitchen table to a seven-figure global brand, and now supports creative business owners through her signature strength-led methodology. Each week, she shares practical, jargon-free guid...

Author

Philippa Craddock

Category

Business

Podcast website

www.philippacraddock.com

Latest episode

Jul 9, 2026

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Episodes

026. DOING LESS & ACHIEVING MORE (HOW I ACHIEVED MY GOALS) 22.02.2024

In this episode, I'm hugely excited to introduce you to a set of straightforward steps that will help transform feelings of overwhelm into clarity, purpose, and action. It's a culmination of everything I've learnt over the last fourteen years from a small start-up to a successful seven-figure brand. And I've distilled it down into simple, actionable steps that you can use to achieve your own goals...

025. MY PERSONAL GUIDE TO INSTAGRAM 15.02.2024

One of the questions I'm frequently asked, is how I manage Instagram for my business, so that's exactly what we're looking at in this episode. Instagram definitely creates polar views, some love it, others loathe it and perhaps similarly to me, you sit somewhere in between. I think though wherever you sit, we can all recognise the feeling of slight overwhelm that can come with managing a business...

024. BEYOND APPLAUSE - BALANCING EXTERNAL APPROVAL AND YOUR INNER DRIVE 08.02.2024

Today, we're exploring a topic that's close to the heart of every dreamer and doer out there: the balance between seeking support and fuelling your inner drive. It's about understanding when to share your dreams and when to guard them, how to embrace encouragement without losing your core motivation, and navigating all the external opinions we encounter and receive, whilst staying anchored in your...

023. HOW TO UNLOCK YOUR BEST IDEAS 01.02.2024

Our episodes to date have been relatively deep and hopefully given you a huge amount to think about, so I felt it was time for something a little more light-hearted, yet still something of significant value … this is definitely more of a refreshing topic, quite literally! Have you ever wondered why some of your most brilliant ideas seem to pop up when you're least expecting them? I definitely have...

022. INTRODUCING THE PRESS FRAMEWORK 25.01.2024

Over the last few weeks, I've been out and about quite a lot, at various industry events, and socially, where I've had the privilege of meeting numerous small business owners. One thing struck me in many of these interactions - despite having a brand, a customer base, and various marketing strategies in place, many were facing similar challenges. They enjoyed aspects of their business but were als...

021. THE STRENGTH OF VULNERABILITY & THE POWER OF DISTINCTION 18.01.2024

I'm very excited about today's topic, it's something that means a huge amount to me and is massive in today's world of business, yet it's one that's often misunderstood. We're looking at the strength of vulnerability and the power of distinction. Embrace Vulnerability When we embrace vulnerability, we create a culture of trust and innovation. We encourage risk-taking and foster true collaboration....

020. THE BRILLIANCE OF CONSISTENCY: SMALL WINS, THE 2% RULE & BIG VISIONS 11.01.2024

As we are in the first month of the year, this is often the time when we hear the collective chorus of resolutions, when hope is fresh and aspirations are sky high. It's that magical moment we all know so well, when we tell ourselves, "This year will be different." But let's be honest—how often have these words truly heralded transformation? For many of us, this declaration is the first step on a...

019. LIVING AUTHENTICALLY 04.01.2024

This episode was sparked by a conversation I had with my husband a few evenings ago; sitting eating supper, he shared an article he'd read about a book by Bronnie Ware, an Australian nurse who took the time to write down the most common regrets of the dying. It was partly a sombre conversation but at the same time, a really enlightening one.  As we talked about the profound realisations people com...

018. REFLECTIONS & LEARNINGS 28.12.2023

I'm excited to share this episode with you, it's a real shorty, as I know we are all busy at this time of year. We're taking a step back to appreciate all that we have achieved and learnt this year. It's a moment to reflect on the lessons learned, the challenges overcome, and the victories celebrated. When we talk about growing a business, we often focus on strategies, plans, and tangible goals. B...

017. BEST BUSINESS, MINDSET & LIFE BOOKS 21.12.2023

I was recently asked inside the community group within our annual signature Masterclass, for a list of recommended books, and I thought it would make a great podcast episode where I share the most inspiring books that have helped me within my business and those that have helped me in some way to have a positive outlook on life in general. I hope they will have a hugely positive impact on you too....

016. CHATGPT FREQUENTLY ASKED QUESTIONS 14.12.2023

Since we shared our initial episode on Chat GPT, we've been flooded with questions and I would love to take you through all of these, sharing my answers. The consensus is definitely that many think of ChatGPT as a dirty secret that few want to admit using, it's almost like we are cheating and trying to pull the wool over our customer's eyes, but I would love to reframe this idea and instead help y...

015. FAIL FAST & PIVOT QUICKLY 07.12.2023

Today I'm going to share a recent challenge we faced – a mishap that occurred just a while ago. We learned some valuable lessons about the importance of resilience and agility in content creation. Whether like us you create weekly content, you are a business owner, or just someone who appreciates a look behind the scenes, I hope you'll find this story hugely valuable.... To paint the picture, last...

014. THE 5 RED FLAGS FOR ALL START UPS & SMALL BUSINESS OWNERS 30.11.2023

A while ago, I came across an article in the magazine Fast Company, that caught my attention - 5 RED FLAGS TO WATCH OUT FOR WHEN WORKING WITH START-UPS. The article was insightful, and from my personal experience over the last 14 years, it really did focus on the areas that matter the most, and it also highlighted the areas to avoid, the areas where we can easily waste our time and where we should...

013. CHAT GPT: YOUR NEW BUSINESS WRITING ASSISTANT 23.11.2023

Let's talk about AI, specifically ChatGPT and specifically from a small business owner's perspective. For us, AI has been a game-changer. And my goal with this episode is to help you utilise ChatGPT effectively for your own business. I'll share key insights I've gained whilst using AI effectively and I'll also provide additional tips that could benefit you. We'll explore how it can be a game-chang...

012. HOW TO FEEL FULLY MOTIVATED 16.11.2023

In today's episode, I share my thoughts and strategies to help you stay motivated and inspired as you are working towards achieving your goals. We'll be discussing a very relatable topic: what to do on days when you have lost your motivation. We've all been there, those days when we just can't seem to find the drive to get going on our to-do list. We'll be exploring how to recognise that this is c...

011. UNDERSTAND YOUR AUDIENCE AND TRANSFORM YOUR BUSINESS 09.11.2023

We all live In a very noisy and fast paced world, where understanding your audience is becoming more important than ever. During this episode, I share why and how you should define and understand your audience, ultimately ensuring that your business offerings align with your audience's needs, desires, and lifestyle.  I'll walk you through a series of practical and straightforward strategies to hel...

010. STOP WORRYING WHAT OTHERS THINK 02.11.2023

Today we dive deeper into the subject of achieving your goals and, more importantly, how to stop worrying about what other people think. In our previous episode, we discussed the importance of setting and working towards your goals. But what happens when the opinions of others start to creep in and affect your progress? In this episode, we'll discuss why it's crucial to focus on your own vision an...

009. GET THE MOST FROM USEFUL RESOURCES 25.10.2023

I was thinking the other day, how so often we come across incredible information that might make a difference to our lives and our businesses, that great feeling of what might be possible for us to achieve when we discover a brilliant and valuable resource. We are excited to implement the ideas and put them to use and then …  … something distracts us, and the idea begins to fade into the backgroun...

008. A RAW & UNCUT LOOK BEHIND THE SCENES - A VERY PERSONAL EPISODE 18.10.2023

We are a few months into the biggest change we have ever gone through within our business, moving from a flower design led business, to a brand fully focussed on supporting you within your own business, taking our years of experience in running a multi-level, 7 figure global business, and now sharing all our marketing and strategy insights. It's a huge change, but it has also felt like the most na...

007. ESSENTIAL SKILLS FOR EVERY SUCCESSFUL ENTREPRENEUR 11.10.2023

I recently shared a journal post on the essential skills to start and grow your business, focussing on the importance of mindset and attitude, and today, I wanted to bring this to the Podcast and share a little more. I remember before I started my business, wondering what the key skills that every successful entrepreneur had and wondering if they were skills that I could harness and learn. Over th...

006. THE IMPORTANCE OF STORYTELLING 04.10.2023

Today we'll be exploring one of the key secrets that separates the most successful brands from the rest: crafting a powerful and engaging brand story. Stories help us make sense of the world around us and connect with others on a deeper level. And that's why, in marketing, telling stories is a powerful way to engage with your audience, for them to relate and connect with your brand and to help the...

005. CONFIDENCE WITH PRICING - IT'S MORE THAN MATHS, MARK-UPS & MARGINS 27.09.2023

Today, I want to bring those steps to life through this Podcast episode, focussing on the crucial topic of pricing - a concept that, when thoroughly understood will transform your business. Some of the steps are common sense, but others might surprise you. These nine steps were game changers for me. I believe they'll make a massive difference for you too. And it's not just about numbers.   Effecti...

004. THE TRUTH ABOUT BEING YOUR OWN BOSS 20.09.2023

Today we'll be discussing the benefits and challenges of working for yourself. If you've ever dreamed of ditching the 9-to-5 and taking control of your own destiny, this episode is for you. We'll explore the freedom and flexibility that comes with being your own boss, as well as some of the hurdles you might face along the way. From setting your own hours to choosing the projects that align with y...

003. HOW TO ACHIEVE YOUR GOALS 13.09.2023

This week I am looking at ways to help you break free from the limitations of your everyday life and transform your dreams into tangible outcomes. From research, I've discovered that it's thought only a staggering 8% of goals are ever achieved, which really blows my mind. In this episode I share the six crucial steps that have helped me consistently achieve my goals, making them something exciting...

002. HOW I OVERCAME MY DISLIKE OF NETWORKING 06.09.2023

What I've discovered about networking completely changed my perspective - and if the word 'networking' makes you feel uncomfortable, this episode will show you how to transform those connections into something genuinely enjoyable and natural. For many of us, networking conjures images of crowded rooms, awkward handshakes, and perfecting sales pitches. But what if we could reframe it entirely? Toda...

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