Prof. Dr. Eleonore Soei-Winkels, Industrial & Occupational Psychology, IT Strategy, Coach
CreatingReorganized: The Business Promotional Video Podcast for Sustainable Growth
Are you a business owner struggling with marketing, sales, and that gnawing feeling of burnout? Welcome to #CreatingReorganized, the show that helps you build a scalable and sustainable business using the power of a business promotional video podcast. Join psychology professor, former IT strategy consultant, and working mom Prof. Dr. Eleonore Soei-Winkels as she shares her proven blueprint for success. She's in the trenches with you, balancing a demanding day job and family life while building a thriving business through her own video podcast shows, #PostdocTransformation and CreatingReorganiz...
Author
Prof. Dr. Eleonore Soei-Winkels, Industrial & Occupational Psychology, IT Strategy, Coach
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
What's the Best Mix of Free and Paid Content for Your Video Podcast? CreatingReorganized, ep. 0006, Prof. Dr. Eleonore Soei-Winkels Video 22.05.2026 0:15
Click here for the full episode: " Free content vs. paid offers, the best mix for your video podcast ". Because free content doesn't pay your bills - be strategic what to use as lead magnets to market your paid services and products. Listen to create a sustainable business model. In this episode of the #CreatingReorganized show, you’ll discover the best mix of free content and paid offers for y...
What Should Your Podcast Be About? Ask Your Best Clients These Questions First, CreatingReorganized, ep. 0005, Prof. Dr. Eleonore Soei-Winkels Video 21.05.2026 0:23
Click here for the full episode: " How to promote your video podcast on social media & drive traffic to your business " Recording and publishing your podcast is not enough - promoting on social media will drive traffic to your business. Listen to repurpose on repeat autopilot. In this episode of the #CreatingReorganized show, you learn how to promote your video podcast on social media and dr...
Why Ranting on Your Business Podcast Destroys Trust — And How to Edit for Clarity Instead, CreatingReorganized, ep. 0004, Prof. Dr. Eleonore Soei-Winkels Video 20.05.2026 0:57
Click here for the full episode of " When to record, edit & Publish your video podcast: Seasonal strategies to avoid burnout ". Want to enjoy every season of your life without social media marketing burnout? Listen to create evergreen content ahead of the season and repurpose as needed wherever your leads are! In this episode, you learn seasonal strategies for recording, editing, and publi...
How to Use Social Proof and a Free Webinar to Sell Your Product or Service on a Video Podcast, CreatingReorganized, ep. 3, Prof. Dr. Eleonore Soei-Winkels Video 19.05.2026 0:35
Click here for the full episode of "Best ways to showcase your products or services on a video podcast to drive sales" , where Professor Dr. Eleonore Soei- Winkels discusses how you as small business owner can effectively use video podcasts to showcase your products or services to drive sales. Drawing from her experience as a psychology professor, former IT strategy consultant, and host of the P...
How Small Business Owners Use Evergreen Video Podcasting to Find & Serve High-Ticket Leads 24/7/365 - Without Burnout, CreatingReorganized, ep. 0002, Prof. Dr. Eleonore Soei-Winkels Video 18.05.2026 0:39
Click here for the full episode of How to Qualify Leads and Convert Them into Paying Customers . In this episode of the CreatingReorganized show, Professor Dr. Eleonore Soei Winkels discusses how small business owners can effectively use video podcasts for social media marketing to convert listeners into paying customers. As a former IT strategy consultant and current psychology professor, podc...
No Time for Marketing? How Small Business Founders Build Trust, Fill Their Pipeline & Create New Services Online, CreatingReorganized, ep.0001, Prof. Dr. Eleonore Soei-Winkels Video 17.05.2026 0:58
Want to enjoy your life AND have countless social media content that promotes your business and personal brand 24/7/365? Click here for the full episode: Why founders of a small business need a video podcast to build trust and boost sales, CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels In this episode, host Prof. Dr. Eleonore Soei-Winkels provides a comprehensive guide for small business o...
How I Built My Supply Chain of Success as a Professor, Coach & Mom / CreatingReorganized, ep. 0024, Prof. Dr. Eleonore Soei-Winkels Video 16.05.2026 0:18
Click here for the full episode: Monetizing Your Message: From Static Courses to the 'Human-in-the-Lead' Membership Hub Is your business currently a "digital ghost," haunting your leads with automated LinkedIn messages and AI-generated emails that sound like they were written by a blender? In this Season 3 finale of #CreatingReorganized, you'll discover the "Relationship API"—a strategic framewo...
From Courses to Community: The Membership Hub Strategy That Gives Leads Social Proof, Not Just Content. CreatingReorganized, ep. 0023, Prof. Dr. Eleonore Soei-Winkels Video 15.05.2026 0:22
Click here for the full episode: Monetizing your message - from static e-courses to the human-in-the-lead membership hub Are you still trying to sell static e-courses in an age where AI gives away information for free—only to see your conversion rates plummet and your audience feel more isolated than ever? In this #CreatingReorganized episode, you'll discover the "Human-in-the-Lead" framework fo...
One Video Podcast. Infinite Leverage. This Is How You Build a Legacy. CreatingReorganized, ep. 0022, Prof. Dr. Eleonore Soei-Winkels Video 14.05.2026 0:10
Click here for the full episode: Scaling your legacy with your video podcast. Are you scaling your business by working twice as hard—only to miss your kids' bedtime and slide back into burnout while your competitors build empires on autopilot? In this #CreatingReorganized episode, you'll discover the systems-based framework for your business promotional video podcast that transforms you from exh...
How to Build Offers People Actually Love (Get Your Free Template based on the Kano Model), CreatingReorganized, ep. 21, Prof. Dr. Eleonore Soei-Winkels Video 13.05.2026 0:19
Click here for the full episode: Developing new business offers based on data Are you building products or services based on 2 AM inspiration—only to launch to crickets and watch your ROI disappear? In this #CreatingReorganized episode, you'll discover the data-driven framework for your business promotional video podcast that transforms guesswork into guaranteed market fit and stops you from was...
Post 1 short video today: LinkedIn and Pinterest visibility strategy for business owners, CreatingReorganized, ep. 0020, Prof. Dr. Eleonore Soei-Winkels Video 12.05.2026 0:37
Click here for the full episode: Visibility without vanity - building and controlling an evergreen multi-social media hub and spoke system Are you exhausted from posting daily on LinkedIn, Instagram, and TikTok just to stay visible? As a small business owner without a dedicated social media team, "being everywhere" usually means burning out in three weeks and disappearing from at least one platf...
How to Scale Your Video Presence Globally (Without Losing Your Voice), CreatingReorganized, ep. 0019, Prof. Dr. Eleonore Soei-Winkels Video 11.05.2026 0:11
Click here for the full episode: The no-edit-editing hack - scaling your video presence in multiple languages Are you stuck in your local market bubble, watching international opportunities slip away because translating content feels like a one-way ticket to burnout? Do you cringe at the thought of spending 20+ hours hiring voice actors or using robotic AI avatars that destroy the trust you've w...
The ROI of Human Connection: Building a Legacy That Outlasts Every Metric in the AI era, CreatingReorganized, ep. 0018, Prof. Dr. Eleonore Soei-Winkels Video 10.05.2026 0:15
Click here for the full episode: The return on investment of human connection - why your business needs a video podcast with you, not an AI avatar Are you tempted by the siren song of AI avatars, convinced you can hide behind a digital twin and still build a thriving business? Are your leads ghosting your sales funnel despite your high volume of content, and you're wondering if going invisible i...
How I Automate My Marketing to Build Personal Branding (Without Working More Hours), CreatingReorganized, ep. 0017, Prof. Dr. Eleonore Soei-Winkels Video 09.05.2026 0:28
Click here for the full episode: The quiet sales machine - automating high-touch lead generation Are you drowning in manual tasks, watching potential clients slip away while you're editing at 11 PM, and terrified that your premium services are invisible while AI-powered competitors never sleep? In this #CreatingReorganized episode, you'll unlock the five-step Critical Incident Technique that i...
How to stop marketing stress in the era of AI with this psychology effect, CreatingReorganized, ep. 0016, Prof. Dr. Eleonore Soei-Winkels Video 08.05.2026 0:31
Click here for the full episode: Future-proof your business - the un-AI-able content strategy for your personal brand Are you overwhelmed by the flood of AI-generated content, worried your hard work will be lost in the noise, and desperate to scale your business without sacrificing your life? In this social clip of our #CreatingReorganized episode, you’ll unlock the five-step “un-AI-able” cont...
The Automation Stack That Gives Business Owners Their Time Back (Cost-Effective, Simple & Scalable), CreatingReorganized, ep. 0015, Prof. Dr. Eleonore Soei-Winkels Video 07.05.2026 0:35
Click here for the full episode: Stop marketing burnout - the 60/40 rule & 3 cognitive traps that kill your video podcast ROI Are you stuck on the digital marketing treadmill—exhausted by endless posting, but seeing little return? In this social clip of our #CreatingReorganized episode, you will discover the science-backed 60-40 rule that top marketers use to escape marketing burnout and bui...
How Do You Make Your Video Podcast Stand Out When AI Creates Everything? The Trust Shortcut, CreatingReorganized, ep. 0014, Prof. Dr. Eleonore Soei-Winkels Video 06.05.2026 0:13
Click here for the full episode: How to make your video podcast the obvious choice over AI - gaining trust with psychological heuristics When your ideal client is ready to buy, they won’t remember a sea of generic options—they’ll remember you. In this episode, discover how to capitalize on your business promotional video podcast to become the obvious choice over AI by becoming the vivid, trusted...
Find Local Networking Events That Grow Your Supply Chain (Suppliers & Clients Near You), CreatingReorganized, ep. 0013, Prof. Dr. Eleonore Soei-Winkels Video 05.05.2026 0:14
Click here for the full episode: The supply chain of success - attracting & building your business network with your podcast Ready to build a business supply chain that fuels your growth—without burning out? In this episode of Creating Reorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can become the backbone of your “Supply Chain of Success.” D...
How to Test Your Business Ideas and Never Run Out of Them Again | Future-Proof Founder, CreatingReorganized, ep. 0012, Prof. Dr. Eleonore Soei-Winkels Video 04.05.2026 0:39
Click here to listen to the full episode: How to test and monetize your ideas with your business promotional video podcast In this episode of CreatingReorganized, Prof. Dr. Eleonore Soei-Winkels reveals how your business promotional video podcast can be the ultimate market research tool. Stop wasting time and money on unproven ideas and start building a loyal and engaged community that helps you...
The ROI Fear Holding Business Owners Back — And How a Video Podcast Changes Everything, CreatingReorganized, ep. 0011, Prof. Dr. Eleonore Soei-Winkels Video 04.05.2026 0:45
Click here for the full episode: The return of investment for your business promotional video podcast . In this social clip of our CreatingReorganized episode, Prof. Dr. Eleonore Soei-Winkels explores why and how a video podcast can be a powerful tool for building trust, authority, and brand recognition, especially for high-ticket services. You will learn about the "halo effect" and how mult...
Stop Guessing, Start Seeing: Visualize Your Marketing Freedom in 6 Months, CreatingReorganized, ep.0010, Prof. Dr. Eleonore Soei-Winkels Video 02.05.2026 0:26
Click here for the full episode: "Video podcast for entrepreneurs - how to market your business 24/7/365 without burnout" Do you want to market your services and products at all times, on many social media platforms, without burnout? Use the power of a business promotional video podcast! In this social clip of our CreatingReorganized show episode, Prof. Dr. Eleonore Soei-Winkels shares insights o...
The Secret of High Performers: Right Tools, Big Goals, Zero Burnout, CreatingReorganized, ep. 0009, Prof. Dr. Eleonore Soei-Winkels Video 01.05.2026 0:15
Are you dreaded watching AI-generated content flood your social media feeds, anxious how to cut through marketing your business? In this social clip of the episode of the #CreatingReorganized show, Prof. Dr. Eleonore Soei-Winkels shows you how to stop seeing AI as a threat and start using it as your most powerful promotional partner. She'll cover how to build a sustainable content creation syste...
The Elaboration Likelihood Model: How to Use Persuasion Psychology to Build a High-Converting Video Podcast Sales Funnel, CreatingReorganized, ep. 0008, Prof. Dr. Eleonore Soei-Winkels Video 30.04.2026 0:47
Click here for the full episode: "Creating a sales funnel with your video podcast". In this clip, Prof. Dr. Eleonore Soei-Winkels guides you as a small business owner, through the intricacies of creating a successful sales funnel using video podcasts. She begins by discussing the importance of having a sales funnel and how it can convert casual listeners into paying customers. Key concepts covered...
How Behind the Scenes Stories Build Trust, Loyalty & a Brand People Buy Into, CreatingReorganized, ep. 0007, Prof. Dr. Eleonore Soei-Winkels Video 29.04.2026 0:35
Click here for the full episode: " Storytelling from behind the scenes for engaging your leads ". Your leads want to know if you are the best person to solve their problems. Are you relating to them already? Listen how to connect with your ideal clients through storytelling. In this episode of the #CreatingReorganized show, you’ll uncover the art of storytelling to engage and convert your leads....
Why Giving Away Free Content Is the Smartest Business Strategy for Video Podcasters, CreatingReorganized, ep. 0006, Prof. Dr. Eleonore Soei-Winkels Video 28.04.2026 0:30
Click here for the full episode: " Free content vs. paid offers, the best mix for your video podcast ". Because free content doesn't pay your bills - be strategic what to use as lead magnets to market your paid services and products. Listen to create a sustainable business model. In this episode of the #CreatingReorganized show, you’ll discover the best mix of free content and paid offers for y...
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