Lee Cockerell

Creating Disney Magic

Business EN ↓ 616 episodes

Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

Author

Lee Cockerell

Category

Business

Podcast website

www.leecockerell.com

Latest episode

Jul 7, 2026

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Episodes

Responding to Bad Customer Reviews 06.08.2024

"You always give customer the benefit of the doubt. Always give your employees the benefit of the doubt. If you're not sure, give them the benefit of the doubt until you can prove it." Key Moments 05:51 Responding to customer complaints at Disney. 06:37 Acknowledge, accept, and move forward when mistakes occur. 10:11 Ask why before admonishing, seek deeper understanding. 13:39 Innovative platform...

Balancing Operational Needs 30.07.2024

"Anticipate something is going to happen and make sure you're prepared for it. The number one thing in your business ought to be safety" Key Moments 01:37 Importance of balancing utilities for large spaces. 03:27 Manage emergency procedures for large spaces and staff. 08:25 Practice strong procedures, simulations, and emergency readiness. 11:25 Identify preplanned command center outside danger zon...

The Difference Between Training and Development 23.07.2024

"Development's hard. You have to have the guts to sit down and talk to somebody and tell them some hard news sometimes. Training's easy. Everybody loves the training. It's just learning something." Key Moments 01:20 Uniqueness of training vs development 03:23 Learning through training vs. development of personal growth and behavior 06:54 Positive feedback creates more secure and productive employe...

Add a Plus to the Work You Do 16.07.2024

"Always do what they expect and then give them something they don't expect. A little plus it up. Give them a little bit more." Key Moments 02:00 Overcoming insecurity through experience and hospitality. 05:44 Exceed expectations by adding a little extra. 09:05 Appreciate the little things makes life happier. 12:20 Avoiding PowerPoint in presentations to increase engagement. 15:55 More ways to lear...

Be Clear About What it is Like to Work With You 10.07.2024

"If you're not doing a good job, I'm going to speak to you about it. If you're doing a good job, I'm going to tell you about it. That's how we work around here In hiring, clarity is key. Lay it out upfront: the hard work, long hours, and expectations. Magic happens not by chance but by setting clear, honest expectations. Be transparent to avoid disappointment later. Entry-level work can be brutal....

Don't Underestimate What You Can Accomplish 02.07.2024

"Don't underestimate the influence you have every day on other people around you." Key Moments 01:14 Family and Leadership 04:06 The Importance of Building Strong Family Relationships  08:19 Sharing Knowledge and Experiences 11:27 The Importance of Hard Decisions 13:53 Power of Influence Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Magical Vacation Planners  40 7-442-2694...

Build Relationships Before You Need Them 25.06.2024

"Make sure you're doing things for other people long before you're going to ask them to do something for you." Key Moments 01:24 Building Meaningful Professional Relationships 04:57 How to Handle Unresponsive Colleagues 06:31 The Power of a Phone Call or Face to Face Conversation in a Digital Age 07:43 Impact of Personal Stress on Leadership Resources The Cockerell Academy About Lee Cockerell Main...

Helping an Employee Deal with Burnout 18.06.2024

"I think 99% of the time, they don't tell you everything that is causing that, and maybe they don't even know." Key Moments 01:52 Effective Communication in the Workplace 02:46 The Impact of Workplace Pressure 05:34 Overcoming Fear in Your Career 07:58 The Power of Checking In Resources The Cockerell Academy About Lee Cockerell Mainstreet Leader Helping an Employee Deal with Burnout One topic that...

Dealing with Bad Meetings 11.06.2024

"Leaders need to recognize how important it is to have trust and involvement and being inclusive, and especially appreciating people telling you the truth." Key Moments 03:14 Mishandled meetings lead to a toxic culture. 05:15 Empower employees, listen, learn, and succeed. 07:08 Navigating the choice to improve or accept a bad workplace situation. 09:54 Responding to constructive criticism as a lea...

Great Leaders Ask Questions 04.06.2024

"Something I learned from Al Weiss was if you don't understand something, ask questions." Key Moments 01:10 Questions from 500th episode that are focused on Disney 02:49 Importance of asking questions in leadership 06:25 Opening day of "Euro Disney" had challenges with multinational staff 09:31 Disney enforcing professional uniform and appearance standards. 11:08 Value of sharing knowledge across...

How to Spread Your Message with a Podcast 28.05.2024

"We don't make a big deal out of the podcast. It's just like you dropped by the coffee shop and we were sitting there talking." Key Moments 02:03 Global connectivity via podcasting 03:48 Value of dialogue about anxiety, depression, and feedback. 08:23 Using a podcast format best fit for your message 11:06 Solve problems through conversations and new perspectives. 15:25 Podcast bloopers and learnin...

Be a Teacher 21.05.2024

"We need less bosses and more teachers because that's where you make the big impact, and that's where people get better, And that's where people get more comfortable with you." Key Moments 00:57  Reflecting on the importance of teaching, helping others, and leaving a lasting impression. 05:11 Learned skills at Marriott and Disney then developed training and the skills to others 09:06 Professional...

Leaders Break Down Barriers 14.05.2024

"Every problem in business is a person that didn't do what they say they're going to do." Key Moments 01:37 Effective leadership requires self-reflection and collaboration. 03:52 Identifying and overcoming workplace barriers. 05:13 Candor is truth with empathy. 07:01 Identifying and overcoming personal barriers. 10:14 Cockrell Academy program: guiding you to leadership. Resources The Cockerell Aca...

Your Leadership Toolbox - Celebrating Episode 500 07.05.2024

After many years in leadership I found there are some great tools to keep in your leadership toolbox. During this special virtual event celebrating episode 500, Jody and I welcomed people to a live recording.  It was a great turnout and fun seeing so many familiar faces. Thank you for the ongoing support and commitment to create Disney magic in your organization. This episode focuses on one big qu...

Treat People as Individuals 30.04.2024

"The most important customer interaction is the one with the person you are in front of." Key Moments 01:20 Cultivating a Positive Culture in Leadership and Management 02:56 Customer Centric Business Approach 05:08 Personalizing Interactions and Customer Service 09:09 Maintaining Personal Service in Large Organizations Resources Register for Episode 500 The Cockerell Academy About Lee Cockerell Ma...

Creating Magic with Pre-Shift Meetings 23.04.2024

"They are perfect place to remind everyone every day about your expectations and pump up the team to win big when delivering to your customers and team members." Key Moments 00:00 Pre-shift meetings are a key leadership strategy. 04:23 Regular training improves performance and morale. 06:35 Purpose of pre-shit meetings are communication, appreciation, inspiration. 10:14 Effective pre-shift meeting...

Ask For Your Next Opportunity 16.04.2024

"People don't know what you're thinking. You have to have the courage to go tell them." Key Moments 03:46 Typecasting in the Workplace 06:02 Taking Opportunities for Career Advancement 08:33 Proactive Pursuit of Career Goals 10:54 Preparing for a Career Discussion with Your Boss 13:48 Supervisors Should Focus on Your Career Goals. Resources Join us for the live recording of episode 500. You can re...

Leaders Don't Need to Know Everything 09.04.2024

"Include others that have been there and are doing the work. They know what works. If you ask their opinion and listen with an open mind, you don't need to know much yourself. And you can still make a good decision." Key Moments 03:02 Customer and Employee Wisdom 06:12 Inclusive Decision-Making in Business 08:01 Human Ego Impacts Learning Opportunities 09:33 Reflecting and anticipating lead to bet...

How to Tell Someone They Didn't Get the Job 02.04.2024

"We sometimes, worry about telling people hard things or things that'll disappoint them. But in the end, if you do it, and you do it the right way, and tell them the truth with good reason, then there shouldn't be an issue." Key Moments 00:00 Navigating Tough Conversations 04:24 Corporate Restructuring 07:46 Patience While Hiring Pays Off 10:21 Decision Making in Hiring Resources Carol Quinn Best...

Leaders Need to Take a Stand 26.03.2024

"Your children have to know what you believe in, what you stand for, what the family is, what ethics are, and honesty, and what the expectations are in a family. It's the same in the workplace." Key Moments 02:37 Workplace Ethics at Disney 04:18Leadership and Transparency 08:02 Importance of Communication and Respect in Teams and Families 11:57 Workplace Discrimination Resources The Cockerell Acad...

Keep Safety a Priority 19.03.2024

 "You can brag that you have a 99.5 safety rating on your rides, but what if you're the family member of the point 5% that something bad happens to? That's just not acceptable and therefore, there is no wiggle room." Key Moments 01:37 Customer Service Challenges and Safety 03:44 Disney Parks Experiences with Safety 08:42 Handling Safety Concerns and Maintaining Guest Experience 11:14 Importance of...

Do You Need a College Degree to Succeed? 12.03.2024

"It's about what can you do, not what you know. A lot of people know a lot, but they can't get anything done." Key Moments 02:37 Show what you can offer, expertise matters. 06:33 Education and skills matter for job opportunities. 09:11 Early experience crucial, expertise brings further success. 11:44 Overcoming doubts, gaining confidence, finding success. 14:09 Expressing gratitude and encouraging...

Becoming Saleswise 05.03.2024

"This will take someone from feeling like they know nothing all the way through becoming quite successful. And it is done in such a way that the story itself kept the reader's hearts involved and the teaching was strong." Key Moments 00:00 Book set in New Orleans teaches sales principles 03:27 Collaboration and Mentorship 09:14 "Fusion Point" combines logic and emotion intentionally 11:21 Using Co...

Making a Leave of Absence Work 27.02.2024

"If you've hired the right people and they're committed and loyal and they are trained and they know how to do their job, you can get them ready for you to be gone for a little while." Key Moments 03:16 The art of delegation as a leader. 05:51 Effectively managing a leave of absence. 08:42 Returning from a leave of absence 09:33 Organization culture's influence on mental health in the workplace Re...

Starting as a Coach 20.02.2024

"Create products based on the problems you are good at solving and you like solving." Key Moments 01:27 Career transition strategies for coaches.  03:13 Strategy sessions for high-value companies; focus on product messaging to boost sales. 08:51 Offer specific coaching services for targeted results. 10:04 Creating high-dollar workshops to increase sales. 13:09 Experienced mentors provide value thr...

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