Lee Cockerell

Creating Disney Magic

Business EN ↓ 631 episodes

Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.

Be sure to visit the podcast's website and support the creator: www.leecockerell.com

Author

Lee Cockerell

Category

Business

Podcast website

www.leecockerell.com

Latest episode

Oct 20, 2026

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Episodes

Creating Your Own Mastermind 04.11.2025

"When you surround yourself with people who think differently, you see your blind spots." Notable Moments [01:38] Becoming an expert and why it matters [04:34] The value of solving problems together [09:09] How to form a mastermind with variety and trust [11:20] The importance of psychological safety and honesty [17:15] Why encouragement and recognition matter Discover how to create your own maste...

The Disney College Program 28.10.2025

"When you invest in people, they remember how you made them better." Notable Moments 03 :51  Why Disney invests heavily in the College Program even when most students don't stay. 05:24  How early work experience builds discipline and long-term skills. 07:51  College students earn real-world credits and lessons that last a lifetime. 10:58 How any company can build its own version of the Disney Coll...

Time Management in a Digital World 21.10.2025

"You're not born disorganized. You become disorganized because responsibility grows faster than your systems do." Notable Moments [03:44] –Teaching time management helps employees connect with leaders and understand their own responsibilities. [05:34] – Neglecting the things that seem small can lead to big problems. [07:11] – Adopting a system can positively change your life and career trajectory....

How to Talk About the Work You Do 14.10.2025

"If you can't clearly explain what you bring to the table, people won't know, and if they don't know, they can't value it." Notable Moments [03:31] What employers really want to hear [04:54] "Whatever you give me, I get it done." [06:01] Reliability, attitude, and honesty over rehearsed answers. [08:09] Three rules of leadership: hire right, train right, treat right. [11:15] How repetition and foc...

Communicating Price Increases to Customers 07.10.2025

"When you're high quality and reliable, people will keep coming." Notable Moments [02:42] Early lessons about customer perception when raising prices. [04:53] Why transparency and education matter when costs rise. [08:41] Storytelling and facts help justify change. [11:42] Quality and reliability help businesses retain customers even after price hikes. [13:13] Predictability and peace of mind are...

Don't Let Your Customers Leave 30.09.2025

"Don't give your customers a chance to go try somebody else. They might not come back." Episode Highlights [03:42] Why environment and people matter more than coffee quality. [06:55] Observations on cultural diversity in different coffee shops. [09:54] The best consultants in your business are your employees and customers. [13:04] The danger of closing doors and letting customers try competitors....

How to Give a Great Presentation 23.09.2025

"Everything is hard until it's easy. The only way it gets easy is practice." Episode Highlights [00:01:36] Lee recalls his first attempt at public speaking at Marriott. [00:02:45] Advice from Bill Marriott's father-in-law [00:03:55] Practice as the path to confidence. [00:06:26] How fear holds people back from trying. [00:07:39] Explain things simply to prove understanding. [00:08:33] Improvement...

You Have the Authority to Make Changes 16.09.2025

"If you want to be average, just let it go. If you want to be world class, everything matters." Notable Moments 00:01:19 – The mindset shift of removing excuses and taking ownership 00:02:37 – How an honest conversation with Al Weiss built trust 00:04:41 – Why leaders must encourage open communication earl y 00:06:37 – The importance of "no surprises" in leadership 00:09:40 – Everything matters if...

Employee Turnover is Your Fault 09.09.2025

"If I'm having turnover again and again, there's something wrong. My job as the leader is to figure it out." Notable Moments [04:29] A landscaping business owner shares struggles with turnover and labor shortages. [06:18] The importance of psychological safety in reducing turnover. [08:03] Why people don't trust their organizations anymore. [10:21] Example of a company creating loyalty by treating...

Humility and Leadership 02.09.2025

"Humility puts people at ease. It makes people trust you more." Notable Moments 01:11 – Why humility is a byproduct of confidence 02:42 – A story about setting the right example for your team 05:51 – The freedom that comes from not chasing status symbols 07:48 – How exposure and learning build confidence 10:32 – The importance of setting expectations early 12:12 – Cultural awareness and showing re...

Focus on Safety in the Workplace 26.08.2025

"The best thing we can do as leaders is create the right environment and let people be focused on what they're supposed to be doing." Notable Moments 2:12 – Why safety applies to every role, not just customer-facing ones. 3:38 – Examples of how backstage mistakes create downstream consequences. 4:42 – The link between psychological safety and physical safety. 6:28 – How trust impacts an employee's...

Prepare for the Impact of AI 19.08.2025

"Technology always changes things, but AI is changing everything faster than ever before." Notable Moments [01:53] Technology has always changed the workplace. [03:52] Why job loss through automation is inevitable. [05:39] Examples of AI's impact in healthcare. [06:40] Concerns about unemployment, unrest, and societal impact. [08:23] The risk of companies focusing only on money over people. [11:05...

How to Fix a Professional Relationship 12.08.2025

"Most of the time, when you've got a problem in your life, it's at least partially your fault." Notable Moments 00:03:25 – The story of missing a promotion and discovering who didn't support me. 00:04:37 – Recognizing the difference between being responsible and being annoying. 00:06:42 – Shifting from aggressive oversight to teaching and guiding. 00:08:47 – Why admitting "it's me" is key to impro...

Isolation Leads to Anxiety in the Workplace 05.08.2025

"Half the battle in life is just talking about it and making sure people feel safe enough to do so." Notable Moments : 00:03:00 – Mental health concerns in college students 00:04:10 – 40-60% of first-year students need counseling, while wait times are alarming 00:05:54 – How tech-fueled isolation is eroding real-world confidence and skills 00:07:58 – What leaders need to do: empathy, communication...

Be Professional With Every Customer 29.07.2025

"Usually, it's not the problem that is the problem. It's how you handle the problem that becomes the problem." Notable Moments [00:01:24] – Why business operations shouldn't impact how you treat a customer [00:02:49] – How to respond to customer complaints with professionalism [00:05:04] – The dangers of engaging in conflict with a customer [00:07:27] – Letting go of frustration and choosing emoti...

Everything Matters If You Want Exceptional Service 22.07.2025

"People don't know until they're shown. Training gives your team confidence—and that's where exceptional service begins." Notable Moments: 1:06 – Listener question: How to train a team to deliver exceptional service 2:12 – Why video training is more effective than talking or reading 4:26 – "Everything matters" mindset and lessons from the Waldorf Astoria 6:14 – Cultural awareness and service proto...

Creating a Customer Experience Model 15.07.2025

"The only thing that's going to matter are the people, nothing else." Notable Moments [01:49] Listener question on revamping a customer experience model [02:53] Leadership's role in defining and upholding standards [04:09] Why service must be intentional and modeled from the top [05:59] Why customer complaints are almost never about the product [08:38] The origin of Lee's storytelling-based traini...

Using Meaningful Customer Surveys 08.07.2025

"Get to the point. Would you recommend us? Why? That's all you need." Notable Moments [02:20] The listener's question about improving customer surveys. [03:56] The two key survey questions Disney uses. [05:37] Challenges with long, complicated surveys. [06:51] Real-time survey suggestion for immediate feedback. [09:36] Simplifying surveys to essential points. In this episode, Lee Cockerell address...

Say Yes to More Opportunities 01.07.2025

"Take the chance to have as many experiences as you can. They really are educational—it's like going to school." Notable Moments [00:01:33] Reflections on opening Disneyland Paris [00:03:02] Why young professionals should embrace global experiences [00:06:00] The long list of cities Lee lived and worked in [00:08:36] On not letting comfort or homeownership prevent career moves [00:10:43] Why Orlan...

Life Is About Service 24.06.2025

"Life is about service. When you help people, they don't forget." Notable Moments 00:50 – Staying grounded when your title changes 02:29 – Why relevance is fleeting and what matters more 03:55 – The power of knowing people's names and stories 05:59 – Fame is short; service is lasting 08:10 – People remember how you helped, not your title 11:30 – Traits of a leader who earns lasting respect 14:33 –...

Answer Tough Questions 17.06.2025

"Don't be afraid of tough questions. They bring out the last 20% of truth that everyone needs to hear." Notable Moments 00:01:24  The importance of answering any question 00:03:14  Why tough questions build trust 00:07:00  How to tackle big problems as a team 00:10:21  Roundtables over rectangular tables 00:13:02  Living your values in real time Lee Cockerell, retired Disney executive and leadersh...

Don't Get Accustomed to Average 10.06.2025

"You're either going to deal with it now or deal with it later. That's how time works." Have you ever noticed how easily we get used to things that aren't working the way they should? It happens at home, like my garage door that only works if I hold the button, and even more often at work. Fixing what's broken, no matter how small, sends a message. It reinforces standards, builds morale, and impro...

Building Self Confidence 03.06.2025

"Nobody knows you have low self-confidence but you. And chances are, most people in the room feel the same way." Notable Moments 02:19 – Advice on breaking free from negative environments 04:16 – Why moving to a new city helps build self-confidence 07:46 – Choosing to return home vs. never leaving 08:54 – How to grow confidence without leaving your environment 10:21 – Becoming an expert to grow cr...

Emotions in the Workplace 27.05.2025

"You are the problem… or you can be the solution. Manage yourself first." Lee Cockerell answers a listener's two-part question on handling emotions in the workplace and at home. He shares strategies to stay calm, cool, and collected, even when tempers rise. Lee emphasizes the importance of managing yourself first, creating psychological safety, and learning to anticipate your emotional triggers. F...

You Need to Ask for What You Want 20.05.2025

" If you don't ask, you don't get. It's that simple." Notable Moments 02:28 – Why you should be asking for what you want 03:36 – The origin of Jody and Lee's working relationship 04:54 – Why most people don't ask and how it limits them 06:22 – A story about a student who asked Lee just to be known 07:58 – How to ask without seeming selfish or overreaching 09:36 – Introducing yourself to company le...

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