Lee Cockerell
Creating Disney Magic
Lee Cockerell shares his wisdom and experience from his time as the Executive Vice President of Operations for Walt Disney World. Along with host Jody Maberry, Lee discusses how you can apply lessons in leadership, management, and customer service to create magic in your organization.
Author
Lee Cockerell
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
What If You Can't Impact Change? 07.02.2017 18:20
Is it possible to initiate change if you are not in a leadership position? Some organizations are reluctant to change. Sometimes a boss can think they know everything. All you can do is to finesse in a change. Ask your supervisor if they are interested in hearing your ideas and input about your job. Be clear that when you bring an idea forward, you are willing to work it yourself and not put mor...
Introducing the Time Management Magic Course 02.02.2017 15:37
The Time Management Magic Online Course is now available. Based on the book, Time Management Magic , this course goes deeper into the content and concepts behind the book. The book introduced you to the idea of Time Management Magic, the course will walk you through every step of implementing this system into your life. The course includes a workbook to help you walk through the course material...
How Leaders Can Build Trust 31.01.2017 15:26
Today, many people are skeptical of leadership. How can you overcome this? People will remain skeptical until you build trust. You have to show you are credible, reliable, do what you say you are going to do, keep your promises. That is how you build trust and begin to create an environment where people are not skeptical of leadership. Connect with us on Facebook on the Creating Disney Magic Podc...
Is There an "It" Factor? 24.01.2017 14:09
Is there an "It" factor? Do some leaders just get it? Yes, some leaders have it and some don't. But it is possible for you to learn it, enhance it, build it. You have to understand your impact on the people around you and consider leaving a legacy before you can get the It factor. If you focus on it, you will eventually get it. In this episode we mention Carol Quinn and her book, Don't Hire An...
Communicating with Vendors 17.01.2017 17:00
In this episode, Lee discusses communication with vendors. A key to working with vendors is to get as much information as you can and be prepared. With more knowledge, you will understand if you are getting treated fairly. Use your judgment on how much information you should share. You have to give enough information to allow them to help you solve your problem. When working with vendors you hav...
When Does it Make Sense to Take a Voluntary Demotion? 10.01.2017 15:04
Does it ever make sense to take a voluntary demotion? At one point in Lee's career, he took a voluntary demotion when he was passed over for a promotion. In this episode of Creating Disney Magic, Lee explains the situation that led to the voluntary and why it was good for his career. Get Lee's newest book, Career Magic, HERE . If you want to be one of the first to know when the Time Management M...
Should You Give a Gift to a Supervisor? 03.01.2017 14:26
During the holidays, gift giving can be awkward. Should you give a gift to your supervisor? As a supervisor, should you accept gifts from employees? During this episode of Creating Disney Magic, Lee examines gift giving in the workplace. We also discuss what to do with gifts from vendors. You need to understand what do to about gifts before it happens so you know the proper way to handle it.
Do you have to be an Extrovert to Succeed? 27.12.2016 14:24
Recently, a listener to Creating Disney Magic wrote in and said that it seems that Lee makes negative comments about introverts. In this episode, Lee addresses the listener complaint, but he also examines introverts. Lee himself is an introvert. The key in business is to get people in a role that best fits them. Perhaps an introvert would not enjoy customer facing jobs as much as they would enjo...
Managing Change in an Organization 20.12.2016 14:36
Everyone organization will experience change. Change is healthy. The problem is people want everything to be the same, but they also want change. So change, even if it is good, can be disruptive. You have to manage change with customers but also within the organization. Change should be a part of the culture of your organization. If your organization does not have a culture of change, you will f...
Be Determined to Make it Happen 13.12.2016 14:01
In this episode of Creating Disney Magic, Lee Cockerell shares a travel story that nearly ruined his plans. Bad weather and canceled flights threatened Lee's chance to make a flight to South Africa for five speaking engagements. Instead of giving in to the situation, Lee rented a car and drove from New York to Atlanta to make sure he made the flight to South Africa. His can-do attitude made sure h...
Lessons From Opening 100 Marriott Hotels 06.12.2016 15:01
During his time at Marriott, Lee opened 100 new hotels. In this episode of Creating Disney Magic, Lee shares what how Marriott was able to open so many hotels in a short amount of time. When you expand and open a new location, customers don't care that you have only been open a few days or a couple weeks. The customer paid and expects excellence. Being new is not an excuse for not delivering.
The Real Reason Work Doesn't Get Done 29.11.2016 15:41
Sometimes work doesn't get done because of team members. Sometimes work doesn't get done because of bad policies, poor communication, or a number of other institutional reasons. The real reason work doesn't get done is because of poor project management and poor time management. In this episode of Creating Disney Magic, Lee examines ways we can all get more work done. We are recording the module...
Is it OK to be Average? 22.11.2016 14:21
If not everyone can be the best is it okay to accept being average? We often put a wrong spin on success. Success is measured by happiness not by money. Listen in as Lee talks about what success looks like and what you can do if you're ready for something different. You can order Lee's new book, Career Magic , HERE .
How to Be Consistent with Employee Discipline 15.11.2016 14:11
When it comes to employee discipline, you must remain consistent and fair. At Disney World, with over 73,000 cast members, the only way to remain consistent and fair is to have a documented system in place. In order to get fired at Disney, you must accumulate 12 points. Everyone knows the system. Everyone knows it is fair. If you do not have a clear system in place, now is the time to begin. No...
Working with Remote Teams 08.11.2016 13:25
It is becoming more common to have team members who are working from remote locations. In this episode of Creating Disney Magic, Lee tackles the challenge of communicating and leading a remote team. For managing teams, having a podcast just for your team is an ideal way to keep your team up to date and in touch with what is happening in the company. Team members who work remotely can easily fee...
The Value of Unannounced Visits 01.11.2016 16:41
When Lee Cockerell was the Executive Vice President of Walt Disney World, he would schedule visits at various properties. But he also made sure he visited the properties unannounced as well. You have to know what it is like to do business with yourself. The best way to get that knowledge is first hand. Get out there and experience your business as a customer. Even if you have a small business, y...
How to Balance Between Service and Budget 25.10.2016 17:04
Creating Disney Magic has hit the 100 episode milestone. Lee Cockerell and Jody Maberry reflect on the past 100 episodes and then answer a listener question. Lee talks about the struggle of the balance of having enough staff to deliver an amazing experience and being mindful of staying in your budget. Too often, and organization needs more people because they don't have the right people on staff...
Creating Magic in Your Career 18.10.2016 17:19
Lee Cockerell's fourth book, Career Magic , is now available. In this episode of Creating Disney Magic, Lee discusses stories from the book and gives valuable career advice. CLICK HERE to order Career Magic from Amazon.
How to Handle Unexpected Success 11.10.2016 14:36
The hit movie Frozen was an unexpected success for Disney. In this episode of Creating Disney Magic, Lee Cockerell discusses how Disney handled the success. Lee also talks about how you can handle unexpected success in your business. The key is to already have a culture in place where your team is willing to jump in and do what they need to do to respond to the demand of the success.
Attitude Makes the Difference 04.10.2016 14:06
In this episode of Creating Disney Magic, Lee Cockerell answers two listener questions, both about attitude. Attitude makes the difference in they way you serve customers and guests. Attitude will set you and your organization apart. If employees have a bad attitude, it is because managers allow it. It has to be dealt with promptly. But even a good attitude can't overcome poor performance. Being...
Tips on Getting Hired at Disney 27.09.2016 15:26
Often, Lee Cockerell gets questions about how to get hired at Disney. Truth is, it is not easy to get hired at Disney World. It gets harder when you can not afford, in salary or the step back in your career, to take an entry level job. There is no short cut to getting a job at Disney, but Lee shares little steps that may help you get noticed. Lee's new book, Career Magic, is available for pre-o...
Getting Paid is Good Customer Service 20.09.2016 18:14
Do you ever have trouble getting paid what you are owed? A collection problem can be the beginning of the end of a business. In this episode of Creating Disney Magic, Lee Cockerell gives counsel on how businesses can get paid when customers are slow to give money. Remember, if you don't collect the money you are owed, you can not serve your customers. If you go out of business, you and your custo...
Combining Technology and Service 13.09.2016 16:37
Applied the right way, in the right situations, technology can help you create magic and serve customers better. Applied in the wrong way, technology can move you further away from customers. In this episode, Lee examines how restaurants and other service industries can use technology to enhance they way they serve customers. Lee will be speaking at the RSummit in Las Vegas, October 12 - 14. If y...
Should you be Social Friends with Employees? 06.09.2016 15:57
Is there a downside to being social friends with people who report directly to you? It can turn into a difficult situation. The more you get to know people in a personal friendship, it can become difficult to handle some situations professionally. If your social friendship does not get in the way of either you or the employee doing your job effectively, then it can work out. But it can still be t...
The Story Behind Disney Pins 30.08.2016 15:40
While Disney was preparing for the millennium celebration, some cast members recommended Disney adopt the idea of tradable pins. The cast members had been at the Olympics and noticed athletes traded pins to each other. The idea was adopted by Disney World and has gone on to become a multi-million dollar per year idea. Disney trading has become a popular past time for Disney enthusiasts. The lesso...
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