Creating Courage with Melanie Dyann Howe

What do I mean by optimizing your marketing? Getting the most of your efforts, your content, and your social media profiles. Essentially, we want all of this marketing stuff to benefit us, not hurt us or cause us pain without the gain. We want bigger outcomes without bigger efforts.  In this episode, I cover five areas where you can optimize your marketing.  Improve how you organize and access you...

You likely have a Facebook Page. If you also have a Facebook Group for your business, it's possible that you've wondered if you should even bother with your Facebook Page anymore. In this episode, I'm going to explain why Facebook Groups are starting to get even more attention - so much so that some businesses are no longer putting content on Facebook Pages. I'll share why I be...

Remember the movie, Field of Dreams. Its where the quote "If You Build it, They Will Come?" When Iowa farmer, Ray, hears a mysterious voice one night in his cornfield saying "If you build it, he will come," he feels the need to act. He builds a baseball diamond in the middle of his cornfield and eventually, the ghosts of baseball legends come through the corn and play baseball....

You've probably heard the experts say, "You don't own Facebook so you shouldn't put all of your eggs in one basket." What does that even mean? Obviously, you know you don't own Facebook, Instagram, Twitter, YouTube, LinkedIn, Pinterest. Here's the skinny... If you're relying on social media to communicate with customers, take orders through messenger, sell p...

Today I'm going to share an idea that will help keep you motivated and your spirits up when you have those icky moments of self-doubt or simply when this whole business journey just feels hard as hell. I want you to keep all of the encouraging words people share with you. These come in the form of handwritten notes, direct messages, emails, reviews, and conversations. When the tough gets even...

Whether they’re related to your business or your life, bright, shiny objects pop up and steal your productivity. Those shiny objects may even be amazing ideas for growing your business. But if you chase every idea the moment it pops into your head, you won’t follow through with anything.  Your productivity will be zapped, you’ll feel chaotic and unsuccessful.  That’s why I’m sharing four tips to h...

Do you have a podcast? Do you have a blog? Publish consistent video content? These are examples of pieces of core content. What if you could take that core piece of content and convert it into multiple pieces of content, including social media posts? You can my friends and in this episode, I'll teach you how.  You’ll learn how to convert a video to a blog post and vice versa, plus how to crea...

If you haven’t already done a live video, chances are you’ve thought about it (and likely been scared away). In this episode, I cover how to combat the most common arguments I hear for avoiding Live video. From your content to your looks, I’ve got tips to increase your confidence. By the end of this episode, I hope you’ll feel ready to take the plunge and reap the benefits live video has to offer...

Sometimes the right app can make a challenging process so much easier and even fun. There are thousands and thousands of apps designed to improve our lives, keep us entertained, and help us reach new levels. In this episode, Mel shares five of her favorite powerhouse apps that will help you take your small business or team to the next level in your marketing efforts. She'll explain how Trello...

Let’s talk about why your business is on social media. Brands often think they are online, particularly on social media, to sell something. Their content is geared toward making a sale and, quite frankly, ignores the needs of their prospective customers. Social media is a great place to promote your business. But, if you’re spending most of your time online promoting yourself, you are definitely m...

It may seem obvious that we need to be social in our social media. But, the reason I'm sharing this episode with you is that I see so many people go the anti-social route. I'll share with you why this is so important and how to actually be social as a business on social media. Links Mentioned in this episode: How to Engage as Your Business On Social Media  - https://youtu.be/OFxYil5SreE...

You've probably heard of the social media algorithms but do you really understand their purpose? Do you realize these are in place to enhance the user experience? You can either choose to be bitter about the algorithms or you can embrace them and use them to your advantage. In this episode, I explain what the algorithms are, why they are important, and how you can embrace them. Let's be...

It's hard to know how much is too much and how little is too little when it comes to social media frequency. I wish there was a perfect formula to determine how often you should be posting to social media. There just isn't, because all businesses are different. There are a number of things to consider. In this episode, I'm going to talk about those things so you can figure out what...

Have you ever found yourself feeling frustrated because you get more engagement on your personal social media profile than your business profile? This might make you wonder if you should just abandon your business profile and use your personal profile. You shouldn't and I'll explain why. You may also be wondering if it's ok to share business content over to your personal profile. YE...