Create Your Art

Most coaches aren't stuck on ideas. They're stuck on systems. In this episode, Darren and Dustin break down the exact SOP framework they use with every podcast client at 1898 Creative, including the three-tab production schedule, the Story Vault, and how to use AI to capture your best ideas before they disappear. Whether you're just launching your podcast or you've been recording f...

Most coaches check their download numbers and quit too soon. But what if 30 listeners isn't a failure, it's a room full of people waiting to hear what you have to say? In this video, Darren Cooper and Daron Earlewine break down the vanity metrics trap, why consistency compounds over time, how podcast content coaches your clients between sessions, and the one question that shuts down impost...

What does a decade of podcasting actually teach you? In this episode, Darren Cooper sits down with Daron Earlewine, coach, author, speaker, and 10-year podcasting veteran, to unpack the mindset shifts, vanity metric traps, and mission-driven lessons that every coach and consultant needs to hear before they press record. From turning down a radio show with 1.2 million potential listeners to buildin...

Most coaches make YouTube way harder than it needs to be. They gatekeep their best insights, interrupt their content with aggressive CTAs, and wonder why nobody's buying. In this video, YouTube expert Adam Ivy reveals the exact strategy that helped him close three $40,000 contracts in four months, without a sales page or funnel. Learn the 50-5-1 ideation framework for endless video ideas, the...

Most coaches waste hours creating content that disappears in days. But YouTube content compounds for years, building trust and attracting premium clients while you sleep. In this episode, YouTube expert Adam Ivy breaks down the science behind sustainable YouTube growth, why going viral often hurts more than it helps, and how to engineer focused attention that converts viewers into high-ticket clie...

Most coaches think they should just "open their phone and start talking" when launching a podcast. But it's so much more than that. In this week's video, Dave Rodriguez shares why he chose professional production over DIY and how that decision led to two potential clients reaching out within 10 days of his first episode. But the wins go deeper than client acquisition. Dave discov...

Starting a podcast as a coach isn't about having the best equipment or going viral; it's about connecting with your audience. It's about full commitment or nothing at all. In this episode, I sit down with Dave Rodriguez, founder of Destinyworks, who just launched the Vitality Journey podcast. Within 10 days of going live, Dave had two potential clients reach out. However, the journey t...

Most coaches capture content ideas in random notes with zero organization. Then, when it's time to create, they waste hours searching through messy lists trying to find something useful. In this segment, Darren breaks down the exact eight-column Story Vault system that transforms scattered ideas into an organized content engine. From date captured to content buckets to usage tracking, you'...

Most coaches don't have an idea problem; they have an idea-capturing problem. You know those perfect stories that pop into your head during client calls or while you're in the shower? They disappear by the time you sit down to create content. In this episode, Darren and Dustin reveal the Story Vault framework, a simple eight-column system that captures your best stories in real-time so you...

People are watching podcasts on their living room TVs. Netflix is entering the space. The Golden Globes just added a podcasting category. If you're a coach or consultant wondering whether video podcasting is worth it, this video will answer that question. Darren and Dustin break down why video podcasting is exploding in 2026 and why building community around your podcast matters more than subs...

Most coaches are still treating podcasting like it's 2019. But in 2026, everything is about to change. Video podcasting is exploding, community is the new currency, and AI is opening doors that didn't exist a year ago. In this episode, Darren and Dustin share their five bold predictions for video podcasting in 2026 and what it means for coaches and consultants who want to build authority a...

If you're a coach or consultant who feels awkward selling your services, this 10-minute conversation will change everything. Jason Barnaby reveals why storytelling beats feature lists, how the "Magic Wand Question" uncovers what clients really need, and the counterintuitive move that wins clients for life. No scripts. No pressure. Just genuine curiosity and story-driven sales that ac...

Most sales leaders focus on playbooks, pipelines, and performance metrics, but what if the secret to selling has nothing to do with tactics? In this conversation, fractional sales leader Jason Barnaby reveals why understanding people as people (through tools like the Enneagram and the power of storytelling) creates teams that don't just hit quotas, they build clients for life. If you're ti...

In the age of AI and content saturation, we're living in a trust recession. Short-form content grabs attention, but long-form podcasting builds the trust that converts listeners into clients. In this episode, Darren and Dustin break down the Four Pillars of Podcasting, a proven framework that helps coaches and consultants turn their podcast into a business-generating asset. Whether you're launchin...

Most coaches hit a wall with content creation, not because they lack ideas, but because they've lost sight of why they started. In this episode, Darren opens up about his current content burnout, and he and Dustin share their 4-step recovery plan to reignite your passion and create content that actually serves your audience. If you've ever stared at a blank screen wondering what to say nex...

You started your coaching business to make an impact and have more time with family. But somehow you're spending more hours creating content than actually coaching clients. Every Sunday night, you plan with good intentions, but by Wednesday, you've fallen behind again. Sound familiar? In this episode, Darren and Dustin share three proven frameworks that help busy coaches (and parentpreneur...

Most coaches are fighting algorithms on social media, hoping their content gets seen. But there's one platform where algorithms don't exist: audio podcasting. In this episode, Darren and Dustin reveal why podcasting is the secret weapon for building authority and share their three-step framework to launch your podcast this week. From minimal equipment setups to your first five episode idea...

In this deeply personal episode, Darren opens up about his recent mental health struggles as a business owner, and he and Dustin share practical tools every entrepreneur needs to protect their mental wellness while building their business. Why you spend 100% of your life with yourself (and how to make that internal conversation empowering instead of destructive) The "Write It, Say It, Repeat...

Feeling lost about what videos to create for your coaching business? Stop guessing! Darren and Dustin reveal the exact 4 pillar videos that form the foundation of every successful coach's content strategy. WHAT YOU'LL LEARN: The Brand Story Video - How to connect emotionally and build trust at scale Client Testimonial Videos - Why social proof beats self-promotion every time The Authority...

Your brand story video might be the most important piece of content you ever create as a coach or consultant. But most coaches make critical mistakes that turn their story into a boring "me, me, me" fest that viewers quickly tune out. In this episode, Darren Cooper and Dustin Pead reveal the 4 deadly mistakes killing your brand story videos and share a simple 4-step framework that create...

If you're creating content that doesn't convert to conversations, this episode is for you! Darren and Dustin break down how to create an "Authority Video" that positions you as an expert and naturally books discovery calls without feeling salesy or sleazy. The mindset shift that changes everything (hint: think like a doctor, not a salesperson) Why building authority through teach...

The secret to consistent content isn't working harder, it's working smarter with a system that transforms ONE piece of content into MULTIPLE assets that work for you 24/7. Why consistency is the key to content success and audience growth How to create a "Content Pyramid" from one long-form video or podcast The three-step process: Batch, Repurpose, Repeat Why different batching st...

In this first official episode of Coaching With Content, Darren Cooper and creative consultant Dustin Pead break down the three essential reasons why video content isn't just nice to have, it's a necessity for coaches and consultants who want to build authority and grow their business. WHAT YOU'LL LEARN: Why video builds trust at scale (and how this works even when you're not actively selling) The...

In this premiere episode of Coaching With Content, Darren Cooper (founder of 1898 Creative) introduces a podcast specifically designed for coaches and consultants who want to do more than just "create content," they want to actually coach through their content. WHAT YOU'LL LEARN: Why most coaches find video content overwhelming (and the mindset shift that changes everything) The thre...