Create Your Art

Most sales leaders focus on playbooks, pipelines, and performance metrics, but what if the secret to selling has nothing to do with tactics? In this conversation, fractional sales leader Jason Barnaby reveals why understanding people as people (through tools like the Enneagram and the power of storytelling) creates teams that don't just hit quotas, they build clients for life. If you're ti...

In the age of AI and content saturation, we're living in a trust recession. Short-form content grabs attention, but long-form podcasting builds the trust that converts listeners into clients. In this episode, Darren and Dustin break down the Four Pillars of Podcasting, a proven framework that helps coaches and consultants turn their podcast into a business-generating asset. Whether you're launchin...

Most coaches hit a wall with content creation, not because they lack ideas, but because they've lost sight of why they started. In this episode, Darren opens up about his current content burnout, and he and Dustin share their 4-step recovery plan to reignite your passion and create content that actually serves your audience. If you've ever stared at a blank screen wondering what to say nex...

You started your coaching business to make an impact and have more time with family. But somehow you're spending more hours creating content than actually coaching clients. Every Sunday night, you plan with good intentions, but by Wednesday, you've fallen behind again. Sound familiar? In this episode, Darren and Dustin share three proven frameworks that help busy coaches (and parentpreneur...

Most coaches are fighting algorithms on social media, hoping their content gets seen. But there's one platform where algorithms don't exist: audio podcasting. In this episode, Darren and Dustin reveal why podcasting is the secret weapon for building authority and share their three-step framework to launch your podcast this week. From minimal equipment setups to your first five episode idea...

In this deeply personal episode, Darren opens up about his recent mental health struggles as a business owner, and he and Dustin share practical tools every entrepreneur needs to protect their mental wellness while building their business. Why you spend 100% of your life with yourself (and how to make that internal conversation empowering instead of destructive) The "Write It, Say It, Repeat...

Feeling lost about what videos to create for your coaching business? Stop guessing! Darren and Dustin reveal the exact 4 pillar videos that form the foundation of every successful coach's content strategy. WHAT YOU'LL LEARN: The Brand Story Video - How to connect emotionally and build trust at scale Client Testimonial Videos - Why social proof beats self-promotion every time The Authority...

Your brand story video might be the most important piece of content you ever create as a coach or consultant. But most coaches make critical mistakes that turn their story into a boring "me, me, me" fest that viewers quickly tune out. In this episode, Darren Cooper and Dustin Pead reveal the 4 deadly mistakes killing your brand story videos and share a simple 4-step framework that create...

If you're creating content that doesn't convert to conversations, this episode is for you! Darren and Dustin break down how to create an "Authority Video" that positions you as an expert and naturally books discovery calls without feeling salesy or sleazy. The mindset shift that changes everything (hint: think like a doctor, not a salesperson) Why building authority through teach...

The secret to consistent content isn't working harder, it's working smarter with a system that transforms ONE piece of content into MULTIPLE assets that work for you 24/7. Why consistency is the key to content success and audience growth How to create a "Content Pyramid" from one long-form video or podcast The three-step process: Batch, Repurpose, Repeat Why different batching st...

In this first official episode of Coaching With Content, Darren Cooper and creative consultant Dustin Pead break down the three essential reasons why video content isn't just nice to have, it's a necessity for coaches and consultants who want to build authority and grow their business. WHAT YOU'LL LEARN: Why video builds trust at scale (and how this works even when you're not actively selling) The...

In this premiere episode of Coaching With Content, Darren Cooper (founder of 1898 Creative) introduces a podcast specifically designed for coaches and consultants who want to do more than just "create content," they want to actually coach through their content. WHAT YOU'LL LEARN: Why most coaches find video content overwhelming (and the mindset shift that changes everything) The thre...