Create From Truth

You’ve rewired your worth, shifted your identity, learned the math of freedom, built nervous system capacity, and stepped out of scarcity. Now it’s time to turn belief into action. In this final episode, I show you how to install the TOP 20 system — the simple, proven path to land your first high-value client and build a coaching business that’s calm, profitable, and designed for your life. 👉 The...

You can’t build a premium business from survival energy. In this episode, I break down how scarcity shows up in your coaching, how to release old money stories, and what it looks like to step into abundance so your business creates calm instead of chaos. 👉 The TOP 20 mini-course is normally $97, but podcast listeners can grab it for just $9. DM me “VIP list” on Instagram @willschillerconsulting

Most coaches don’t have a marketing problem — they have a nervous system problem. If your body feels unsafe during sales calls, making premium offers, or even sending Value Videos, you’ll sabotage yourself every time. In this episode, I break down how to expand your nervous system capacity, why allostatic balance in real life determines how much success you can hold, and the exact practices to reg...

Most coaches think more clients = more freedom. But 50 clients at $300/month isn’t freedom — it’s burnout. In this episode, I’ll show you why 20 premium clients at $1k–$2k/month is the real path to $20k+ months and the life you actually want. You’ll also learn the science of the Reticular Activating System (RAS) — your brain’s filter that shapes what you notice — and how holding a clear vision can...

You don’t attract premium clients with tactics alone — you attract them by identity. In this episode, I share the 5-step formula for holding the premium identity, why leadership attracts (and lack of it repels), how the boiling water lag keeps most coaches stuck, and how the Law of Resonance dictates the clients you attract. 👉 Want the system to land your first premium client? The TOP 20 mini-cou...

Most coaches hit an income ceiling — not because of strategy, but because of their financial thermostat. In this episode, I’ll show you how to reset it so you can step into the identity of a premium coach and unlock the path to $20k+ months with 20 dream clients. 👉 Want the system to land your first high-value client ? The TOP 20 mini-course is normally $97, but podcast listeners can grab it for...

This episode is a special recording of a masterclass I recently delivered inside my Lifestyle Wealth Mastermind — all about retention and building 12-month online coaching clients.

Most coaches think retention = “just keep working with me.” But that’s why their clients stall out, drift, or disappear. In this episode, I break down the 4 elements of retention that actually keep clients long-term : 1️⃣ Solving a new problem instead of repeating the same one. 2️⃣ Future pacing your clients with a 1–3 year vision. 3️⃣ Planting the renewal seeds early so it never feels like a last...

Today Will shares a reel from an account he saw the other day, see below: https://www.instagram.com/p/DOEo2ymk6un/ And it goes into finding what your ideal client really cares about, and how to provide a gesture for them that gets their attention... Especially heading into September for a strong end of 2025.

Will shares a snippet of a training he did yesterday in the Lifestyle Wealth Mastermind going over the 3 main hidden levers of online coaching sales that not many people talk about, including: 1. How to position yourself and become 1 of 1 2. 6 trigger questions to establish the gap 3. Develop "Buying Pockets" periodically throughout your year Take notes, this one is jam packed. Enjoy!

Sales is the first impression of your product. Long before someone experiences what you deliver, the way you present, position, and communicate in sales sets the tone. If it feels sloppy, rushed, or unclear, people assume that’s how your product or service will feel too. But if your sales process is confident, clear, and value-driven, it instantly builds trust and makes your product more desirable...

Most coaches think content is their business. But here’s the truth: content is just a supplement. It helps create attention, builds trust, and might spark a few conversations — but it’s not what pays your bills. The main thing is making offers and sending Value Videos (VV’s). That’s where the clients come from. Content only works if it fuels those opportunities. In this episode, I break down: Why...

In this episode, I break down the three currencies that truly define wealth as a man and father : presence, leadership, and financial provision . So many men get caught chasing money as the only measure of success, but the truth is that wealth isn’t just financial —it’s your ability to show up fully for the people you love, lead with clarity and strength, and create a stable foundation for your fa...

n this episode, I break down the single most important skill for any coach who wants to scale: relentless focus. Here’s the math: 👉 Value Videos convert at about 20% . 👉 Send 15 per month , and you land 3 new clients at $1,000/month . 👉 That’s $3K MRR, $18K/month in 6 months, and $216K/year . If you go bigger? 30 VVs per month at the same rate can turn into 6 new clients, $36K/month, and over $...

Most people try to force discipline, but the truth is, your environment makes success either inevitable or impossible. In this episode, I’ll break down how consciously designing your surroundings gives you an unfair edge, and why the 3 golden habits— writing, sales, and learning —are the foundation of lasting growth. You’ll learn how to build an environment that fuels creativity, attracts clients,...

If you’re a health or fitness coach struggling to consistently sign high-ticket clients, the problem isn’t your offer — it’s your process. In this video, I break down the exact 3-Day Health & Fitness Assessment system you can use to: ✅ Attract premium clients without needing endless sales calls ✅ Uncover the biggest roadblocks your prospects are facing (so they see YOU as the solution) ✅ Po...

A simple gesture at 1 Hotels South Beach turned me into a lifelong customer. In this episode, I share what happened, why it worked, and 3 ways health coaches can use the same psychology of surprise and delight to create unforgettable high-ticket client experiences.

This is the episode where we lay it all out. If you’ve been nodding along for the past 5 episodes — seeing the vision, feeling the possibility — but still wondering: What do I actually get inside TOP 20? What does the 6-month journey look like? And what’s the investment? This is your behind-the-scenes look at exactly what happens when we work together. I walk you through: ✅ The full 6-month roadm...

In this episode, I pull back the curtain and show you exactly what it feels like to be a TOP 20 Coach. We’re not just talking about income goals or marketing tactics… We’re talking about how your day-to-day actually changes when you’ve installed a system that gives you 20 premium clients who stay with you for a full year. I walk you through: What a typical week looks like when you’re full and in c...

In this episode, I break down the exact process I’ve used since 2017 to attract and convert premium clients without aggressive sales tactics, endless content, or cold DMs. You'll learn how the Hybrid Value Video Funnel is rooted in timeless human psychology — trust, reciprocity, and demonstration — and why it still outperforms most modern funnels, even in the age of AI. I walk through the full...

In this episode, Will breaks down the exact structure of a premium 12-month coaching offer that attracts $1k–$2k/month clients — and keeps them for the long haul. You’ll learn what actually makes an offer feel irresistible to high-value clients, the mindset shift you must make to confidently charge more, and why your coaching is not just workouts and macros — it’s a long-term investment in your cl...

In this episode, Will unpacks one of the most important — yet overlooked — pieces of building a high-ticket coaching business: identity. You’ll learn what separates a regular coach from a Top 20 coach, how your self-image shapes the way you show up in content, sales, and client delivery — and why the way you see yourself is directly tied to attracting premium clients who see your value and stay lo...

In this kickoff episode, Will breaks down the full vision behind Top 20 — a step-by-step system to help online coaches and gym owners land 20 premium clients paying $1k–$2k/month. You’ll hear the why behind the method, the lifestyle this model unlocks, and how it’s different from burnout-based tactics that keep you hustling without real freedom. If you’ve been looking for a clear roadmap to consis...

High-level clients don’t just buy coaching… they buy alignment, clarity, and transformation. In today’s episode, Will reveals the 5 key elements that premium buyers look for—and how to infuse them into your marketing, messaging, and client experience to build a high-ticket pipeline that never runs dry.

In today’s episode I'm sharing a recording I did in the Lifestyle Wealth Mastermind where I break down why Monthly Recurring Revenue (MRR) is the real game-changer in the coaching industry. It’s not about chasing more leads, running constant promos, or stacking short-term wins. It’s about building a business that pays you consistently, month after month — so you can plan ahead, invest with con...