Crawling Mondays by Aleyda - SEO and AI Search Optimization News, Tips and Interviews

How to effectively manage SEO processes when you're a freelance or independent SEO consultant? In this edition of Crawling Mondays I go through the main aspects with Nick Wilsdon and Jo Turnbull:    01:38 ​ How different and important is project management as a freelance consultant?  06:23 ​ How to allocate time and resources for Projects?   12:18 ​ What are the top Do's and Do...

What can be automated in SEO? In this edition I go through the SEO automation status, evolution, trends and tools with Ruth Everett and Andrea Volpini:    00:43 ​ A tribute to Hamlet Batista  05:45 ​ What are the opportunities of SEO Automation in 2021?   10:54 ​ What are the best and worst scenarios to automate?   13:43 ​ What can be automated within the SEO process? &nbs...

How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how:    01:22 ​ Where does content ideation sits within the content marketing process?  05:42 ​ What are the building blocks of the content ideation process?  17:30 ​ How do you align ideas with the busines...

How to effectively manage SEO process as an agency? In this episode I go through the core aspects to keep into consideration with Miracle Inameti-Archibong from Erudite and Mark Williams-Cook from Candour:    01:38 How do you manage SEO Processes as Agencies with Clients?   05:45 How to integrate account management roles that handle the project with clients?   09:10 What are th...

How to optimize your content from a strategic stand point within an SEO process? I cover it in this edition of Crawling Mondays with John Henry Scherck from Growth Plays and Suganthan Mohanadasan from Snippet Digital:    01:05 What are the most common content mistakes in an SEO process  12:48 Which are the building blocks for successful search optimized content  20:00 Aligning...

In this Local SEO Edition of Crawling Mondays I invite Local SEO specialists Greg Gifford ( https://twitter.com/greggifford ) and Carrie Hill ( https://twitter.com/carriehill ) to go through the main aspects of doing a successful Local SEO process nowadays:    1:06 Most important areas to optimize in Local SEO   04:30 Top Recommendations to get Positive Reviews  07:48 Favorite...

In this edition of Crawling Mondays we cover the main aspects and issues when setting a winning SEO Strategy with Kevin Indig (Previous VP of SEO at G2 and now SEO director at Shopify) and James Brockbank, MD at Digitaloft, with whom we go through the following topics:    1:20 Common mistakes when setting an SEO strategy   06:56 Steps to set a winning SEO strategy   16:05 Best...

How to develop an effective keyword research? Nick Eubanks and Judith Lewis join me in this Crawling Mondays edition to cover:    1:10 The most common mistakes in a keyword research process  9:32 Main steps for a successful keyword research   14:36 Keyword research tools to use and dealing with data inconsistencies  26:36 Overlooked keyword research tips

How to optimize your videos for Youtube? Learn about YouTube SEO in this episode with Brian Dean (@Backlinko) and Itamar Blauer (@itamarblauer) covering:   00:47 What are the main areas/factors to optimize to rank better in YouTube?  04:51 What's the importance of search as a traffic drive in YouTube  09:00 How to optimize your videos retention and engagement?   13:53 Which are...

How to do SEO for news websites? I asked John Shehata from Condé Naste and Barry Adams from Polemic Digital who have years of experience doing SEO for news publications!   01:19 What's different when you do SEO for a news Website?   09:29 Will publications move on from AMP once it's not a requirement?   15:33 What's the workflow to crawl, index and monitor results fast for news site...

Learn how to avoid the most common link building and outreach success! In this Crawling Mondays episode I interview experienced link builders, Carrie Rose (from Rise at Seven) and Gisele Navarro (from Neomam Studios) covering:    02:10 What does a link building process look like in 2020?   08:03 What are the top misunderstanding that you see in Link Building?   15:02 What are t...

This special edition of Crawling Mondays covers Edge SEO ( Implementing Technical SEO Changes via CDN), what it is, how it works, when to use it and more with Hamlet Batista (RankSense) and Dan Taylor (SALT):    0:44 How did you started with Edge SEO & What are its main advantages 07:19 Which are the best scenarios for Edge SEO & How do you Tackle Disadvantages  12:15 Which...

How can search marketers avoid suffering from confidence and resilience issues? In this special edition I interview Kirsty Hulse and Hannah Butcher who are coaches and have been or are SEOs too to cover:    01:05 Do Search Marketers suffer from more confidence and resilience issues?   04:39 Which are those issues you see SEOs suffer the most from and tips to avoid them?   14:54...

How to optimize your website speed? In this episode with Jamie Alberico and Dave Smart we go through the main Web Speed & SEO areas:    00:45 What the most common Web Speed Issues?  04:30 What are your top recommendations to improve Web speed?   07:50 What are good Web speed metrics to have as a reference?   12:00 What to expect from Core Web Vitals?   13:45 What...

Learn how to make your SEO audits successful in this edition of Crawling Mondays with Stephen Kenwright (Founder and Director at Rise at Seven) and Chris Green (Head of Marketing Innovation at Footprint Digital), in which we cover:    01:22 Which are the main challenges and Issues with SEO Audits?  05:55 How have you tackled the most important SEO challenges?  11:38 What are th...

What are the main SEO challenges when doing Web Migrations? In this episode I invite Arsen Rabinovich from Top Hat SEO and Bartosz Góralewicz from Onely to go through them:    00:41 Which are the most common SEO issues happening during Web migrations?   03:51 What are the top configurations you prioritize to validate?   08:21 What are the craziest Web migrations you've worked a...

How to use structured data to optimize your Website connected search entities and maximize its search visibility? Learn in this interview with Izzi Smith from Ryte and Jason Barnard from Kalicube and The Brand SERP Guy.   00:27 Why Structured Data & Entity Search Optimization is so important?   03:37 What are the fundamental steps for entity optimization?    09:00 What are...

Learn about the main differences, advantages and disadvantages of agency vs. in-house SEO, with Areej AbuAli, SEO Manager at Zoopla and Gerry White, SEO Director at Rise at Seven:    1:42 - What are the main differences when doing SEO at agencies vs. in-house at companies?  3:07 - What are the advantages and disadvantages of being an SEO at an agency and in-house?  7:06 - Have...

How to do SEO for SaaS (Software as a Service) Websites? Learn in this interview with Matthew Howells-Barby from Hubspot and Jackie Chu from Uber:     0:40 What are the differences that can be found when doing an SEO process for Saas (Software as a Service) Companies?  3:21 What are the tactics that you’ve found to be particularly useful in SaaS SEO processes, especially with conten...

How to do SEO for an E-Commerce Website? Learn in today's episode:    0:36 What are the biggest differences of an E-commerce SEO process vs. the one of other types of sites?   4:38 What's the No. 1 mistake in Ecommerce SEO processes?   10:17 What are the initial most important steps that you'll take when doing an Ecommerce SEO audit?   16:12 What's the best and worst e-com...

Learn the fundamentals about Google's E-A-T: Expertise Authoritativeness and Trustworthiness, what it is, how it works and how to optimize it, featuring SEO guests Marie Haynes (Marie Haynes Consulting) and Lily Ray (Path Interactive):   1:38 - What is Google's EAT and why should you care about EAT?  4:30 - Why is E-A-T a controversial topic?  8:12 - What specific actions we can do...

Learn about the most common International SEO Issues & How to Fix them in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:      01:10 What's the top 1 mistake that you see happening in International SEO?  04:32 Which are the top technical related is...

Learn about the impact of Coronavirus (COVID-19) in the organic search traffic across many industries and countries, what you can do as an SEO specialist, and the good and bad we've seen in company reactions, in this conversation with Nitin Machanda, Global Head of SEO at Omio, David Iwanow Global Search & Traffic Manager at Danone, Gianluca Fiorelli, International SEO Consultant:   ...