Crank & Boom Podcast with Toa Green

Hello Friends, I want to thank you so much for coming on this journey with me. We explored the greatest and most challenging parts of entrepreneurship together and I hope you have felt the deep love and support that I have felt in making this for you. I am making the difficult decision to pause the podcast indefinitely as I focus more of my energy on my business and family. I'm so grateful that yo...

One of the best things you can do for your business is to create your home on the internet — your website. With social media platforms coming and going based on trends and demographics, having your own website is a piece of the internet landscape that you specifically own. It's a special way to connect with your customers and build trust and repertoire with them. In this episode, Toa Green shares...

You've arrived at a point where you're considering expanding your business reach. Wholesale might be the perfect next step to grow your brand and products. The magical moment of seeing your products out in the wild next to other brands you admire is such a major moment in any business and requires a lot of determination and planning.  In this episode, Toa Green gives an honest overview of her whol...

Burnout is real; chronic distress over long periods has detrimental effects on the body and the mind that can leave even the most passionate entrepreneur totally drained. No matter how much you love what you do, if you're not aware that long hours and single focus will eventually make you hit a wall, it will manifest in other ways—exhaustion, apathy, and even illness. So how do you course correct...

You've arrived at the end of the year. The ups and downs of the business came and went, and you made it! Now it's time to take a moment and reflect on what went well and what didn't go well. So whip out your planner and favorite sticky notes, and get ready to start a process that will help you create a strategic roadmap that builds on past successes. Strategic planning in the hands of an entrepren...

In the chaotic world of entrepreneurship, finding purpose and peace can be a challenge.  If you haven't already tapped into your own personal belief system to guide your business journey, you may find your internal compass lacking when it comes to making decisions. Are the fires that stoked your business drive cooling as you're constantly dealing with a bottom line that isn't fueling your values a...

When you are a parent and the CEO of your own business it is just about all you can do to keep your head above water. You want to give attention to your business, but you don't want to neglect your family in the process. Toa Green wants to encourage you that being intentional about how you manage your time will give you balance in these areas and have the added bonus of making you a better boss an...

Have you ever witnessed the remarkable power of exceptional customer service? Customer service is not just a business strategy, it's a way to forge lasting and authentic connections with your customers. But what happens when a disgruntled customer walks through your doors or leaves a tough review?  Toa Green learned through lived experience that kindness and empathy can turn even the most dissatis...

Are you feeling the squeeze on finding time to focus on growing your small business? By outsourcing functions to others who can do it more easily (and affordably), you can streamline your operations, allowing you to concentrate on what you do best.  In this episode Toa Green shares the moment she realized the importance of seeking out an expert's guidance and outsourcing executive functions as her...

There are so many fires that can arise when running a small business, but one consistent practice can change how you work and how you thrive — Gratitude. Embracing gratitude as an attitude change not only has intrinsic value for your life but also is a strategic skill that can transform your business. The benefits of gratitude include being able to shift your perspective, inject purpose into your...

Get ready to take your DIY design skills to the next level!  As an entrepreneur, it's possible to gain understanding of the basic principles of design without a lot of time investment, even if you're all thumbs when it comes to design. Equipping yourself with these rudimentary skills gives you the edge to make your brand stand out consistently.  In this episode of the Crank & Boom Podcast, you'll...

Overwhelmed by running a business AND having to promote it on social media? In this enlightening episode, our host Toa discusses how to make social media work for you and your schedule, tapping into its potential to create a loyal community, and her personal journey of harnessing it for business growth.  Starting from the early days in her Thai restaurant business with posts only on Facebook, she...

We've all heard the buzzwords of diversity, equity and inclusion, but do we really know why they are important in the business sphere? Efforts around DEI aren't just "feel good" platitudes that companies can use to bolster their PR efforts. These ideas are real strategies and good practices that can keep your business resilient, thriving and relevant in tumultuous times.  In this episode of the Cr...

Who doesn't love to win an award? But aside from just getting a pat on the back to make you feel good about the hard work you've put into your business–getting involved with local business awards and online press awards not only establishes your credibility but also increases your brand's reputation in the industry. And this can look a lot of different ways — local "best of" lists, local chamber o...

Toa Green always cites this mantra when it comes to managing people and fostering a positive work environment: "be good humans to each other." Massive amounts of research from major studies and surveys support this adage. When employees feel taken care of, they take care of their customers and deliver outstanding products and service.   This week, Toa and the team from Noko, a revolutionary restau...

We are living in a new era of remote work flexibility. In order to attract awesome workers and keep your top employees, you need to have a remote work option and a plan for asynchronous communication and collaboration among team members. The up and coming Gen Z workforce views remote work as a new norm. If you want to stay resilient and thriving as a business, having a remote work plan is key in t...

We all know that running your own business can be tough–and if you've done it by yourself for awhile, you may feel overwhelmed by the constant pressure to get. it. right. On this entrepreneurial journey you may find that no matter how hard you work, you're still falling short of the impossibly high standards you've set. The countless hours spent perfecting every detail, the endless revisions to yo...

Whether it's a product that's not working, or a facet of your business that just didn't catch on, or an outright need to shut your business down, there's no shame in having to let something go when you've done all you can do to make it work. So many entrepreneurs facing the demise or change of some area of their business find themselves trapped in a cycle of negative emotions, unable to see a way...

Does the thought of networking make your palms sweaty and your heart race? Have you dutifully attended countless events, handing out your business cards, only to feel like you're just going through the motions? If the anxiety and lack of results from traditional networking is leaving you frustrated and stuck, it's time to reframe those notions of networking and set our minds on connections that ac...

One of the greatest challenges for startups or even seasoned companies is managing people. How a team interacts, lifts each other up, or feels motivated to hit their goals can determine whether your company succeeds. There are so many ways to cultivate a positive work environment but Toa Green has one specific insight from years of building businesses — "be good humans to each other."  Join Toa as...

Risk-taking is an inherent part of entrepreneurship, and it's a potent catalyst for growth. Venturing into uncharted territory can be intimidating, but it's in these challenging situations that real growth happens. Embracing risk-taking is a determinant factor in building your confidence and creating success in your business. Toa Green stood at a defining crossroads for her entrepreneurial journey...

Despite major moves forward for women in terms of educational advancements and career opportunities, there are still so many biases and challenges that can arise as they climb the ladder of success. The pain of feeling undervalued, overworked, and overlooked is real and can happen to anyone attempting to build their career and entrepreneurial journey.  Toa Green grew up with a positive growth mind...

When you first start a business, every penny counts and you need to craft a budget that makes sense for where you are. Although it's not as fun or as sexy as marketing, managing your budget and cash flow will absolutely make you feel sexy when your business is thriving.   Join Toa Green as she helps you navigate the treacherous waters of business finance and the myriad of tech tools promising effi...

Do you find yourself wishing you could travel more but your business is taking up most of your time and bandwidth? The truth is inspiration can sprout from small changes, like stepping outside your door or taking a break from routine tasks. The key is to keep your eyes open to opportunities and experiences that can transform the way you think about your business. Toa Green recently went on an inte...

Unleash the power of publicity! Pitching your own story and business can be intimidating when starting from scratch. Toa Green has been there. She's opened several stores on a shoestring budget, and discovered organic ways to get her story out in the world. She now shares her most valued PR tips and strategy for how she's established her business as a go-to story generator for content-hungry journ...