Craft of Coaching Podcast

Still undercharging? Avoiding money conversations? Feeling stuck when clients bring up pricing, investing, or fear of earning? In this episode of The Craft of Coaching , we tackle one of the biggest mindset challenges in coaching: money —and how to shift both your own money beliefs and support your clients in doing the same. Whether you’ve been underpricing your offers, struggling to state your ra...

Building a coaching business isn’t a straight line—it’s a living, breathing experiment. In this conversation with CLCC graduates Kim Romain and Louise Neil , we talk about pivoting your coaching business with courage, collaboration, and self-trust. Kim and Louise share how they went from co-hosting their first group podcast to creating Empowered and Embodied , a show born from brave conversations...

Wondering how to come back to your coaching business after time away? Whether you took a few months off or a few years, this episode of The Craft of Coaching will help you return with clarity, confidence, and self-compassion. Many coaches step away from their businesses—but when it’s time to return, the shame spiral can hit hard. You might wonder if people noticed you disappeared, if you're s...

We’re talking about how to change your marketing strategy when what you’ve been doing isn’t working—and how to know when it’s time to pivot. Our guest, Jen Vertanen ( We The Unruly ), has rebranded more than once, invested in beautiful websites and copy that didn’t convert, and sat in the stew of “make it fit” before landing on the approach that finally clicked. Across this candid conversation, we...

If you're a coach who has built out an entire brand--all the content and messaging, programs and protocols--and then you realize that you want to change things up, what do you do? That's a question we tackle in this episode of the Craft of Coaching podcast on how to rebrand, and we're using our own rebrand as the example. The Courageous Living Coach Certification is still "CLCC...

Boundaries are not just for our clients. Life coaches also need to be aware of client boundaries that set up their relationships for success. In today's episode, you'll learn the four areas where boundaries for life coaches are most important, both so that your clients are happy with the direction of their coaching process, and so that your coach-client relationship continues to be one o...

Yes, you know that you need to market your business--but what about actually running your business? That's the domain of business operations, and in today's podcast we're going to explore the different domains of business operations for life coaches, and the questions to ask to identify your most important high priority tasks. Coaching + Courage + Community = CLCC.   We're a li...

The biases and assumptions that your clients hold will either help them or hinder them. In psychology, these narratives/Stories are called "cognitive distortions" and there are specifically identified cognitive distortions that are particularly common. In today's Skill Drill series, I'm going over common cognitive distortions and how life coaches can help their clients identify...

Life coaches love to coach their clients, but most dislike marketing to find clients--but it doesn't have to be that way. As a coach, you can learn approaches to marketing that are authentic and aligned with who you are and the body of work that you are creating in the world. Today's episode will guide you through 5 ways to be authentic when marketing, so that you can feel good about you...

Today's episode is part of our Skill Drill series and we're offering an exercise that you can use with your clients to help clients focus on what they can control. We live in a world full of things that we have no control over, and getting attached to outcomes and frustrated when we can't control things does not serve our clients. Using this exercise, you'll empower clients to...

Wondering where to start with what questions to ask your clients? Or do you already have your questions that you love to ask, and you want some new questions to explore to energize your client sessions? These are the top 5 best coaching questions to ask clients to stimulate new ways of thinking, mindset shifts, and help clients move into proactively making changes. Coaching + Courage + Community =...

When most people think of becoming a life coach, they're imagining a one-on-one private practice working with clients. The growth of the life coaching industry has paved the way for far more career options than just a one-on-one coaching practice, and in today's skill drill I'm giving you an overview of careers in coaching that go beyond just one-on-one client work.  Coaching + Cour...

If you're running a coaching business as a side hustle while you juggle a full-time job, parenting, or other responsibilities, then you definitely want to listen in on today's episode to maximize your personal morning routine. With a few simple shifts to your morning routine, you can maximize each day's potential by starting off feeling more resourced and ready for the day. This epi...

We're introducing a new series as part of the Craft of Coaching Podcast: The skill-drill series, where we offer a short-form episode on a coaching exercise or topic related to the craft of coaching or running your coaching business. Today's skill drill is on how you design your life coach client onboarding experience, thinking through the questions that create a successful onboarding exp...

If you’ve been wondering how to price your coaching offers—or feeling pressure to create a “high ticket” package before you’ve even worked with many clients—this episode is for you. In Episode 88 of The Craft of Coaching , we break down simple, effective pricing strategies for life coaches that prioritize clarity, sustainability, and accessibility. Many new and emerging coaches get stuck trying to...

Have you ever been in a coaching session with a client who was "stuck" and the more you talked about it, the more they just kept saying that they were...stuck? When that happens, you need a way of gaining an entry point to explore not just why the client is stuck, but how to start thinking of their situation differently so that they can get unstuck. Today I'm going over 5 questions...

Relationships to others mirror our relationship to ourselves. Today’s Craft of Coaching guest has been a coach for more than 15 years and has a wealth of information to offer on modern dating and relationships. Kira emphasizes the importance of foundational skills in dating, such as setting boundaries, managing expectations, and understanding the nature of healthy relationships—and in particular,...

Marketing can feel tricky for coaches—you want to do something heart-centered, not “market to people.” Today’s Craft of Coaching guest, Cory Huff, understands how to walk that line in helping artists and creatives (and coaches!) to effectively leverage strategies that make more money and help your business thrive. Coaching + Courage + Community = CLCC.   We're a life-changing program, for you...

Coaches feel some pressure when they're first standing up a business because there are a lot of decisions to make--what do I call myself? who do I want to work with? what should my branding be?--and every decision feels like it's set in stone. In reality, you can pivot as often as you need to, and in today's episode with coach Michelle Ward, we're talking about how to pivot as...

Continuing education and self-coaching for life coaches are critical to advancing your skill-set even after you’ve finished life coach school. Self-coaching is a process of being able to evaluate your own life’s strengths and weaknesses, set new intentions and goals, and start seeing progress--all while addressing the challenges that come up along the way. In this episode, I talk about the essenti...

People have confusion over what life coaching is. How is it different than therapy or counseling? On today’s episode, I’m getting into how to explain life coaching to people, including how I suggest you handle coaching skeptics. A few highlights: Be discerning when talking to people who are committed to being skeptical about life coaching—because no matter how well you explain it, if someone has a...

Today's episode is all about pulling back the curtain and talking about the real-real truth: the hardest part of running a coaching business and what you can do to make it easier. You might be surprised--the hardest part of running your coaching business isn't what to name your signature program or developing your coaching skills. In this episode, I'm getting into what I and every o...

Should coaches be working with clients who have extreme trauma? What does the data say about the level of skill and competence needed for coaches to adequately work with trauma? In today’s Craft of Coaching episode I’m getting into trauma-informed coaching, where I’ll talk about what trauma is, what to be aware of if clients exhibit trauma, and how coaches can be trauma-informed without oversteppi...

Are you trying to design a course or training for your coaching clients, or create a group coaching program? Today's episode gets into the foundational elements of instructional design that life coaches can use to apply to their courses or group coaching programs so that you can design your group coaching course. Learn how to target your course content for your audience so that you can see gr...

In this conversation with Laura Simms, we get into whether or not you need to choose a niche as a life coach and how even when you do choose a niche, you aren't cutting yourself off to opportunities to work with different people as long as you keep the client's way of being at the forefront of your mind. ==== Laura Simms is an expert in meaningful work who challenges conventional wisdom...