Craft Industry Alliance

On today's episode of the Craft Industry Alliance podcast, we’re talking about building an audience with my guest Amber Kemp-Gersel of Damask Love . Amber was the keynote speaker at h+h americas 2024 in Chicago and this is a recording of her presentation. It was inspiring, smart, and funny and I think you’re going to love it. Amber Kemp-Gerstel is a television host and founder and creative directo...

On today's episode of the Craft Industry Alliance podcast, we’re talking about folk embroidery with my guest Krista West . Krista delights in bringing ancient beauty to the modern world with embroidery designs inspired by traditional Mediterranean folk textiles. Introduced to traditional folk embroidery in Greece, she fell in love with the vibrant colors and historic motifs and began stitching tex...

On today's episode of the Craft Industry Alliance podcast, we’re talking about building a craft tool company with my guest Kelly Brooks.   Kelly and her husband, Scott Gardiner, are the team behind knitbrooks , where they create unique wooden crochet hooks. Kelly started knitbrooks in 2013 while she was working as a reporter/photographer at a small community newspaper in Alberta, Canada. She opene...

On today's episode of the Craft Industry Alliance podcast we're talking about growing a sewing pattern business with my guest Heather Lou. Heather has been passionately making her own clothes since 2010, and discovered she loved sewing so much she left a career in interior design to start Closet Core Patterns . Over the years, the company has grown and evolved and now offers standalone sewing patt...

We’re so pleased to bring you this special episode of the Craft Industry Alliance podcast. This is a recording of the State of the Industry panel discussion which took place live on stage on May 1 at h+h americas 2024 in Chicago. With about 800 people in the audience, our panelists dove into the biggest issues and ideas the crafts industry is wrestling with right now. It was an exciting conversati...

On today's episode of the Craft Industry Alliance podcast, we're talking about marketing, retail, and stationery with my guest Lauren Tilden.  Lauren is a marketing coach for small business owners struggling to consistently market their businesses. Also a maker, retail shop owner, and podcast host, she’s on a mission to help small businesses do better marketing so they can make a bigger impact on...

On today's episode of the Craft Industry Alliance podcast, we’re talking about embroidery and illustration with my guest Sara Barnes .   Sara is an embroidery illustrator and writer living in Seattle, Washington. She runs Bear&Bean , an embroidery studio stitching pet portraits and other beloved creatures. Her work has been recognized in American Illustration, Embroidery Magazine, and Uppercas...

On today's episode of the Craft Industry Alliance podcast, we’re talking about buttons with my guest Beau McCall. Proclaimed by American Craft magazine as “The Button Man,” Beau McCall  creates wearable and visual art by applying clothing buttons onto mostly upcycled fabrics, materials, and objects. His artworks offer commentary on topics such as pop culture and social justice. On March 30th his f...

On today's episode of the Craft Industry Alliance podcast, we’re talking about hand-dyed fabrics with my guest Karla Overland.   Karla is the owner of Cherrywood Hand Dyed Fabrics in Baxter, Minnesota. She is the “colorist” who creates all the dye formulas and gradations of the gorgeous trademark bundles. Karla has been sewing since she was a little girl and holds a degree in Graphic Design. She a...

On today's episode of the Craft Industry Alliance podcast we're talking about creating a sewing business with my guest Jess Barrera of Sallie Tomato . Jessica is an author, designer, educator, and entrepreneur who has been creatively sewing and crafting since the age of five. She studied entrepreneurship at the University of Wisconsin-Whitewater, and now operates her own sewing pattern and supply...

On today's episode of the Craft Industry Alliance podcast, we’re talking about collage and mixed media with my guest Drew Steinbrecher . Drew has enjoyed working with his hands and being creative from a young age. He has a university degree in graphic design. Along with being a full-time artist he is also freelance graphic designer. He's an avid knitter, photographer, and traveler. He currently li...

On today's episode of the Craft Industry Alliance podcast, we’re talking about building a knitting business with my guest Willie Smith .   Willie Smith discovered knitting in 2007. He believes he’s been given a gift to entertain while teaching and his purpose is to spend his life enriching other people’s lives. Knitting is the vehicle he is using to achieve that end. Willie’s vision is for makers...

On today's episode of the Craft Industry Alliance podcast, we’re talking about writing technical instructions with my guests Sarah Walworth and Kristina McGrath. Kristina and Sarah are yarn pattern technical editors, consultants, and coaches in the fiber industry. They have edited over 1000 knitting patterns between them. Since 2020, they have hosted Tech Tip Talk, a monthly broadcast about patter...

On today's episode of the Craft Industry Alliance podcast, we’re talking about paint-by-numbers with my guest Rachel Austen. Rachel has a background in graphic and web design. She founded her paint-by-number kit company - Elle Crée - in 2017 out of her desire to create a nostalgic product from her illustrations that customers could interact with and that would spur their own creativity.  Rachel’s...

On today's episode of the Craft Industry Alliance podcast, we're talking about bargello with my guest, Brett Bara. Brett is the founder of Hello Bargello , a brand dedicated to reviving the vintage craft of bargello for modern makers. Brett is a crafts expert and creative entrepreneur who has been working in the crafts industry for over 20 years. Over the years, she's been a magazine Editor-in-Chi...

On today's episode of the Craft Industry Alliance podcast, we’re talking about craft parties and events with my guest Christie Troxell.   Christie is a master maker and creative professional specializing in the craft and party industries. In 2012, she founded Ritzy Parties , and grew a five-star business creating immersive, over the top celebrations for luxury and corporate clients nationwide. Chr...

On today's episode of the Craft Industry Alliance podcast, we’re talking about serving the LGBTQ+ community through craft with my guest Austin Rivers. Austin is a nonprofit founder; diversity, equity, and inclusion consultant; activist; and professional actor. He received his double bachelor's degree in politics and musical theatre from NYU, his master of public administration (MPA) from the Unive...

On today's episode of the Craft Industry Alliance podcast, we're talking about growing a weaving yarn company with my guest, Sarah Resnick. Sarah is the founder of the weaving yarn company Gist Yarn , and their newly launched sister brand Zollie. Since 2017, their small, creative team has been making yarn, patterns, and projects that weavers and makers are proud to bring into their homes. Sarah st...

On today's episode of the Craft Industry Alliance podcast, we're talking about owning a local yarn shop with my guest Sally Moore. Sally is the owner of Parker Avenue Knits , a local yarn shop in Detroit, Michigan. She opened the shop in December 2021. Sally is also a litigation attorney and has been practicing law since 1986. To Sally, litigation is an advanced selling exercise. Evaluating facts...

On today's episode of the Craft Industry Alliance podcast, we’re talking about product development with my guest Jamie Trinier and Jessica Drain of SewTites. An oil and gas engineer for most of her career, Jamie discovered the love of quilting after watching her mom sew many Halloween costumes, Christmas PJs, and quilts as a child. She started sewing when she made a king-size log cabin quilt for h...

On today's episode of the Craft Industry Alliance podcast we're talking about the quilting industry with my guest Jaren Gibson. Jaren joined Grace Company as its first manager in 1998, soon after graduating from Weber State University with a degree in Communication.  At the time the company had approximately 15 employees. As President of Grace Company, now with 25 years of industry experience, Jar...

On today's episode of the Craft Industry Alliance podcast, we're talking about craft fairs and plush taxidermy with my guest, Jen Gubicza. Jen is the designer and maker behind the handmade brand Zooguu . She graduated with a BFA in graphic design from Massachusetts Institute College of Art in 2001 and worked as a graphic designer and creative director at Big Blue Dot and the Boston Children’s Muse...

On today's episode of the Craft Industry Alliance podcast, we're talking about yarn and media with my guest Dana Williams-Johnson .   Dana Williams-Johnson is a knitter, newbie crocheter and college professor. She holds a PhD in Communications, Culture, and Media Studies and researches issues with online communities, feminism and the impacts and use of social media by minority women. She also writ...

On today's episode of the Craft Industry Alliance podcast, we’re talking about sewing, quilting, and embroidery with my guest Bianca Springer .   Bianca Springer is a garment sewist, pattern designer, sewing instructor and experimental quilter. She is the creator of unique sewing pattern weights to improve sewing efficiency and speed. Bianca is a contributing writer for Sew News magazine, Creative...

On today's episode of the Craft Industry Alliance podcast, we’re talking about YouTube with my guest Laura Coia . Laura is the host and creator of the YouTube channel Sew Very Easy. The channel has 454,000 subscribers and 976 videos that she’s produced over the last nine years, all focused on sewing and quilting. Laura has over 45 years of sewing experience. She’s written for several sewing and qu...