Craft Brewery Financial Training Podcast

In today's podcast, Ross Stensrud from Tapwyse shares how craft breweries turn memberships, flash rewards, and push messages into recurring revenue and reliable taproom traffic.  Real data from 100+ brewery apps shows why monthly loyalty programs outperform annuals and how simple offers can drive measurable visits. Key Takeaways    • Monthly memberships outperform annuals for recurring revenu...

Today on the podcast Andrew Coplon opens the playbook on Secret Hopper’s 10,000-visit dataset and shows how mystery shopping metrics translate into increased sales for your taproom.  We talk through the staff behaviors that lead to high engagement—prompt greetings, informed recommendations, and closing gratitude—and the numbers that follow: bigger tabs, higher tips, and dramatically faster return...

Beer volumes are down, dollars are soft, and the usual playbook isn’t working. We brought back Lester Jones, chief economist at the National Beer Wholesalers Association, to cut through the noise with data , plain talk, and a clear plan for getting back to growth.  Lester breaks down what’s structural —demographics, consumption occasions, and channel mix—and what’s cyclical—slower hiring, fewer ho...

A CFO who became a head of marketing, eliminated millions in debt , and then built a company to fix distribution blind spots—Doug Veliky’s journey is a masterclass in making beer businesses sturdier and smarter.   We dig into the decisions that actually move the needle : building an internal audit team at Reyes that focused on real compliance risk, redesigning systems at Revolution to produce mark...

What if your taproom’s biggest growth lever isn’t price or new styles—but the first 15 seconds after someone walks in?  Today on the podcast we welcome back consumer insights expert Michael Varda of Craft Beer Advisory Services to unpack the data behind modern taproom behavior and why food, events, and hospitality now sit shoulder to shoulder with great beer.  The headline: beer gets guests in the...

New tax law just handed breweries a playbook to keep more cash in the business—if you know how to use it.  Today we’re joined by Brent Williams, CPA and brewery tax manager at Small Batch Standard, to translate the One Big Brewery Bill (OB3) into clear, practical moves owners can make right now.  From tips and overtime changes your team will feel on payday to the return of 100% bonus depreciation...

Ready to stop guessing about your brewery's food profitability?  Today's podcast reveals exactly how to transform your taproom food program from a necessary evil into a genuine profit center. Most brewery owners didn't get into the business to become restaurateurs, yet many find themselves reluctantly managing food programs because customers expect food options. The challenge? Food...

What happens when you combine accounting expertise, homebrewing passion, and entrepreneurial spirit?  For Elliott H. Johnson II, it was creating Soul Mega – a thriving beer brand that's challenging traditional craft brewery models. In this illuminating conversation, Elliott shares his journey from making "really bad" homebrew batches to building a recognized beer brand without a phy...

Thor Cheston shares the remarkable journey of Right Proper Brewing Company, from its successful 2013 brew pub opening to the challenges of expansion and the transformative power of implementing open book management.  His candid insights reveal how focusing on core products, financial transparency, and efficient operations turned their struggling production facility into a thriving business with he...

We dive into mastering your brewery budget with a practical three-step approach that transforms financial planning from overwhelming to achievable. This workshop provides tools and strategies to create a useful financial roadmap that aligns with business goals. • Begin with the end in mind – set one clear financial goal (typically 10-15% profit) before planning anything else • Know your stakeholde...

Sara Watson and her husband Brent turned their dream into reality with Vacancy Brewing in Austin, Texas, combining his brewing expertise with her hospitality marketing background to create a community-focused taproom experience. • Building Vacancy Brewing after a six-month road trip across North America to find the perfect location • Hiring a taproom manager to allow the founders to focus on busin...

Brian Deignan shares how his brewery, Validation Ale , achieved 29% growth last year through systematic innovation and strategic expansion while he, as an owner, maintained a Monday-Friday, 9-5 work schedule.  Brian explains his unique concept where beers compete for menu placement based solely on sales data, and his methodical annual process for identifying growth opportunities. • Validation Ale&...

Each month, the Beer Business Finance Association will shine a spotlight on one exceptional craft brewery to explore what makes their business thrive.  In this exclusive conversation, we hear from Jake Lohse, Founder of Presidential Brewing.  We go beyond the beer to uncover best practices, smart financial strategies, creative sales tactics, and the real-world lessons they've learned.  This i...

Today on the podcast Brynn Keenan from Grist Analytics talks brewery operations, data-driven decision making, and how Grist helps breweries improve performance.  Grist Analytics provides data-driven solutions that help breweries optimize their production processes by transforming raw brewing data into actionable insights. Their platform enables consistent quality, improved efficiency, and reduced...

In today's podcast you'll learn how MarginEdge gives you accurate insight into taproom profitability on a daily basis—no waiting for end-of-month reports.  What are your most profitable menu items?   Where are costs increasing and eating into profits?   How do we get everyone talking about the numbers and helping achieve financial success? You'll get answers to these questions and m...

Today on the podcast we talk loyalty programs, memberships and recurring revenue strategies with Ross Stensrud from Tapwyse . Tapwyse creates custom apps to create predictable and repeating income for your brewery business. Need a solution for slow seasonal business cycles? Tapwyse can help.  Key Points How to use the $1 beer to get a 17x return on investment Flash rewards: How to use push notific...

Today on the podcast we hear from Chris Dial, Insurance Specialist at CS&A insurance and Owner of Wanderlinger Brewing Company in Chattanooga, TN. Chris knows the brewery business as an owner and operator of Wanderlinger. And now he's using his skills and experience to help other brewery owners properly insure their businesses with the right coverages at the right price.  Summary Insuranc...

Credit card processing fees can eat away at your brewery's profits, but expert Patrick MacLellan from Merchant Cost Consulting shows how you can save an average of 20% on these costs without changing your current processor or disrupting operations. Summary • 3 main fee components: interchange charges from card brands, processor markups, and miscellaneous fees • Why most businesses are overpay...

Today on the podcast we hear from Michael Ly, CEO of Reconciled accounting services.  Michael and I talk about why bookkeeping is so important to your brewery business and how to evaluate outsourcing this key function. Key Points Pricing and process for outsourced bookkeeping Common pitfalls with brewery bookkeeping Software tools to keep the financials running smoothly Financial standard operatin...

Today on the podcast you'll hear the audio version of our brewery financial round table meeting.  Our financial round table is a place to ask questions, get answers, share ideas and best practices. In this episode, we explore tactics, tips and strategies to increase customer traffic, grow average check size , and encourage repeat visitors. Key Points 5 specific action steps taproom staff can...

Jon Reynolds from Brew Plan joins us today to talk strategic planning and keys to marketing success for breweries.  At Brew Plan, Jon works with brewery owners on pricing strategy, market analysis, concept development, and sales forecasting. Summary Biggest brewery marketing mistakes...and how to avoid them Customer buying trends and how breweries can position their brands for success Specific mar...

Today on the podcast you'll hear the audio version of our brewery financial round table meeting.  This month we focus on how to how to analyze your financial statements to unlock profitable opportunities.   In our monthly workshops, brewery owners and managers share ideas and best practices to improve profits and cash flows. To join our membership or learn more, visit the Beer Business Financ...

Today on the podcast we reveal the Secret Formula to Create a Successful Brewery with Jake Lohse, founder of Presidential Brewing Company.  Jake is the author of the book Shifting Gears , and founder of the Legendary Success Academy .  Summary The 4 key factors to a successful brewery Creative funding for a start-up brewery Strategies to bring guests back to your taproom again and again Resources...

For the first time, in a long time, more breweries are closing than opening.  One of the success factors for breweries that survive and thrive vs. those who do not, is a feasibility study.  Jon Reynolds from Brew Plan Marketing specializes in feasibility studies, market research, and data gathering.  In today's podcast, Jon shares trends, growth areas, and the details of how to build a feasib...

Today on the podcast we hear from Bob Higgins of P3 Cost Analysts. Bob and his team specialize in identifying and reducing over-spending in your business.  We talk all things expense management, cost reduction strategies, and share ideas on how your brewery can save money.   Highlights Bob's process for identifying and eliminating unnecessary expenses  Biggest cost-saving opportunities that c...