Craft Beer Professionals

In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state. Next up: North Carolina. This conversation features: Les Stewart - Co-Owner, Trophy Brewing; Vice Presi...

Join us for an illuminating journey into the heart of brewery profitability with a twist – a real success story straight from the world of craft beer. In this dynamic webinar, we're thrilled to have Dru Ernst, the visionary owner of Dru Bru, sharing his unique experience on how the power of Brewery Scorecards transformed the way he tracks performance. Discover how Dru Bru cracked the code to t...

As breweries scale up their business, they find accounting and legal partners with the knowledge and resources to help them achieve their goals. Maria Pearman, CPA, will explain when a brewery should hire an accounting firm and how to find a firm that fits its unique needs. A trusted advisor in the craft beer space, Maria will give an overview of the business life cycle and share industry-specific...

As Craft Beer Professionals, you aim to brew and deliver the highest quality beer possible. It is through conversations and continued education that we grow as brewers. Join us for a conversation with Brewers Association Technical Committee members as they discuss ways you can brew and serve high quality beer, both safely and sustainably. They will share strategies on how you can improve your oper...

Large-scale events, especially festivals, can be quite the feat. Thankfully, we have a panel of industry experts ready to share their experiences. Attendees will walk away with a better understanding on how to create a worthwhile and profitable festival (or other large-scale event) as our speakers discuss tips on how to implement ideas, how to get your staff on board, safety, marketing, and beyond...

Updating your pricing strategy can sound scary. But what if it’s proven to completely recover your payment processing fees and boost revenue as much as $38k per year? Hear from a panel of breweries as they share their success stories using Dual Pricing. You’ll learn everything you need to know: - Learn what Dual Pricing is and how your business benefits - Understand the reasons other breweries ado...

It pays to offer more options. If you are a brewery looking to add more beverages to your taproom, listen in as our experts discuss diversifying beverage portfolios in the craft beer scene. Looking to sell cold-brew in the morning? Or hoping to add a distilling branch to your cellar? Or perhaps you just want to provide gluten-free options to your menu such as cider and seltzer? Our panel of brewer...

Thunder Twins is an all-star collaboration celebrating the legacy of Negro Leagues baseball and supporting inner city educational enrichment and athletics programs. The Thunder Twins, Josh Gibson and Buck Leonard, were teammates on the Homestead Greys, and are two of the most prolific players in Negro Leage history. In this conversation, we will be joined by panelists who represent a Negro Leagues...

Let's explore the brewing industry's pressure points and the solutions to tackle them. We'll take a closer look at a wide range of factors that put pressure on the industry, like market competition, changing customer demands, sustainability, technology advancements, and economic fluctuations. Our panelists will shed insight on market forces at large, agronomics, and technology with the...

In this panel, you’ll learn how to unlock your full leadership potential! Led by Pulkit K. Agrawal of Beer30 by The 5th Ingredient , this panel will include 3 other brewery leaders who have led their teams through the highs and lows. The four of them will discuss different successes and failures that they have encountered in their leadership journeys. The panel will provide insights on the best pr...

Join us for a deep dive discussion on maximizing the impact of your brand communications to better connect with your staff, wholesalers, retailers, consumers and more! We have gathered a group of industry professionals representing different size breweries and priorities to discuss how each of them are ensuring their messaging is heard and discoverable through sales sheets, websites, internal trai...

At CBC in Nashville this past May, BA Chief Economist, Bart Watson, encouraged brewery owners / operators to be more creative in finding ways to reach new audiences. An historically underserved community breweries can do a better job of reaching is the disability community. There are three levels of accommodations: ADA compliance, Accessibility & Inclusivity. This session will focus on the dif...

For a brewery to see maximum success, effective communication must exist between departments. Unfortunately, there is often a great disconnect between front-of-house and back, and beyond. In this session, we will be joined by panelists across brewery roles to discuss strategies to improve intra-brewery communication. Panelists: Alison Wisneski (Lady Justice Brewing), Brittany Waiss (KettleHouse Br...

Chris Holden, Director of Sales and Marketing for the Hop Guild and a grower in New York state, will give his State of the Hop Industry address. He will discuss the 2023 growing season, importane of selection and proper contracting, and what makes New York Hops unique. Join Chris for this informative session on the state of hops and learn insight into how to prepare for the future. Christopher Hol...

This conversation is a behind the scenes look at the Taproom Success Membership. The Taproom Success community is dedicated to providing you with the tools for greater taproom success. Learn more and claim a free month here . We are excited to welcome Jon Hyman, an attorney who focuses on Craft Beer and Employment/Labor. Join Jon for a conversation on how you can best recruit, maintain, and retain...

With non-alcoholic sales trending upwards across the board, it is important to understand, not only why, but what you as a business owner or decision-maker can take/implement from this data. This presentation will briefly discuss NA beer definitions, history, and the market while also covering topics such as commercial examples and the actual NA brewing process. We will end with key points and act...

Dino Day Fest: an epic celebration of National Dinosaur Day. It can be easy to get in a routine of hosting the same ole' events. Trivia, {fill in the blank] market, paint nights. However, it is important that you continually innovate and test new concepts. Dino Day Fest is the brainchild of Forgotten Road Ales. In this session we will learn about its origins, the required planning, the partner...

In our new "What's Going on in..." series. We will partner with State Guilds to spotlight their current successes, challenges, and trends. There is so much we can learn from one another and we hope these conversations can provide you with valuable insights applicable to your state. First up: South Carolina. This conversation features: Campbell Mims (Executive Director, South Carolina...

Several times a year, Rick Horton is asked to speak to local university students. The first time he spoke, he didn't quite know what to speak about. As he was asked back and became more comfortable, Rick learned that it was his story that inspired the students. He has been an entrepreneur his entire life and sharing this journey is important for Rick, and also valuable to future leaders. Join...

We live in a 30-second world, and with nearly 10000 breweries in operation, it can be challenging to stand out from the crowd. In this conversation, we will dive into the role photography can play in differentiating your brand, and ultimately leading to more guests in your taproom and more customers buying your product off the shelves. Following this session, you will walk way inspired to up your...

If Facebook and Instagram disappeared tomorrow, would your entire marketing strategy go up in smoke? Social media is critical to any marketing plan nowadays but another avenue that should not be ignored is email marketing. Think about it - you're in full control of that contact list and it's full of interested customers. It's no wonder email marketing boasts an impressive 40:1 average...

Our 2023 Employee Satisfaction Report shows that 40% of craft beer industry professionals do not believe they were properly trained for their role. However, 90% of respondents want to continue learning and growing at their brewery. In this session, we will speak with Sasha Zalob, a Board Certified Behavior Analyst, on how to improve staff performance and the importance of positive reinforcement. S...

Paul Verdu spent much of his early career at places like Constellation Beer, SABMiller, and Tenth and Blake Beer Co, the craft beer division of Molson Coors Beverage Company. Today, he serves as President of Wisconsin Brewing Company. We’re excited to chat with Paul about what he has learned over his career and the differences across all the organizations where he has spent time. Paul will discuss...

Rated a near 10/10 by 2022 attendees and awarded Best Craft Beer Industry Event by the Craft Beer Marketing Awards, CBP Connects needs to be on your schedule for this June 19-21 in Milwaukee, WI. To get you even more excited for our workshop, join us for a conversation with upcoming presenters to discuss the value of intimate industry events, the ROI of networking, and the skills for success they...

In his book, The Power of Strangers, Joe Keohane sets out on a journey to discover what happens when we bridge the distance between us and people we don’t know. He learns that while we’re wired to sometimes fear, distrust, and even hate strangers, people and societies that have learned to connect with strangers benefit immensely. In this conversation, we will speak with Joe about the importance of...