Cowboy Office Show

David McGee and Travis Pufpaff, owners and operators of NARS, may have the keys to making breeding programs sustainable while supporting multiple sectors of the industry. Breeders programs in the reining industry are growing in number and size. The days of building a great breeding program and selling your foal as a stand-alone, no incentives included, deal are quickly fading into memory. Today, b...

EP 22: Industry trends, growth, and business. Competition, breeding, and officiating. Associations, medications, and international governance. One of the 12 principles of “The Cowboy Way” is “He must never go back on his word or trust confided in him.” The Cowboys promised to answer your questions and in this episode, they make good on that promise. This straight-shootin’ episode comes directly fr...

The numbers are in and the analysis is complete. What do the results from these 108 horses tell us about the reining industry? Perhaps there’s room for improvement. As the depth of reining competition skyrockets, the systems in place must work to keep up. The ground is there and purses are rising to meet the challenge. Are the NRHA leveling structures and judging systems keeping pace? The numbers...

With over 300 horses in the running for over $100,00 guaranteed to the winner at the NRHA Open Derby proved that another year of great reining is upon us.  This show analyzes the go round at the NRHA Derby, including the breakdown at all 4 levels, the effect of the draw, and the judges scores and performance. The Show Rundown Did the draw affect scoring / finals qualifications? What did it take to...

Hello horse world from the AI sphere, well not yet. Jody and Brian are still in human form and bringing a jam-packed analysis to The Buckeye Reining in Ohio. Join the guys as they key in on some of the hidden aspects of the battle that judges face during a competition and the evolution of the sport and competition depth as a whole. How hard is it to separate horses? What’s it like dealing with so...

You don’t often get to interview someone who has touched so many facets of the horse industry in her career and knows the evolving ins and outs of the horse show business. Marnye Langer is the general manager of Hansen Dam Horse Park, CEO of the Langer Group, USEF “R” judge, author and award winning writer. She’s also an accomplished hunter/jumper rider who is taking a walk on the wild side as she...

A much awaited return of the NRBC, as it settled into its new roots in the great city of Tulsa, Oklahoma. Join the hosts Brian and Jody as they analyze the L4 Open Reining and dive deep into the analytics. {Best viewed with a video experience as CowboyOffice.com, Youtube or Spotify}. This episode is one for our data enthusiasts as we break down the spreads, whether the judges got it right or not,...

Reining fans won’t want to miss this episode as we are joined by NRHA President, Mark Blake, and President-Elect, Mike Hancock. We’ll peek behind the gate to see what's happening in the sport of reining today and hear how they are planning for the future. Cowboy is cool again thanks to the popularity of Yellowstone and innovative producers of The American Performance Horseman and The Run for a...

(BEST VIEWED ON WEBSITE, YOUTUBE OR SPOTIFY) Scores, spreads and the judges perspective explained. A new 10 riders will slide in for their opportunity at one of the biggest paychecks in Reining history as the Cactus Reining Classic hosted the run for a million qualifier. In this episode, Brian Dygert and Jody Brainard, bring their many years of reining judging and monitoring expertise to the arena...

Parents and high school students will want to check out this episode of Cowboy Office as Brian & Jody talk to Oklahoma State University Equestrian Team coaches Larry Sanchez & Laura Brainard. You might be surprised to learn that your riding skills aren’t the main focus of collegiate recruitment. Riding skill may catch their attention, but another characteristic may cost you a place on thei...

If you have an interest in breeding, bloodlines, or business, you won’t want to miss this episode. The Cowboys meet up with Aldo Ramon of Rancho El Fortin to talk about the history and future of the horse breeding business. Rancho El Fortin and Caballos La Paloma are multinational breeding ranches operated by an industrious and determined family.  What we talk about: Evolution of the family b...

Doug Huls, CEO of AzQHA shines a light on producing a Top 10 AQHA show while fostering growth and camaraderie at all levels of competition. Doug joins the Cowboys to discuss industry changes and how to capitalize on the opportunities and meet the challenges they represent. What we talk about: Meeting the needs of different sectors from amateurs to professionals Increased specialization Finding uni...

The National Reined Cow Horse Association (NRCHA) is steeped in vaquero traditions yet moves confidently into the future with the energy of a cow horse going down the fence. There’s a lot to learn from this dynamic association that is leading the way in membership engagement, growth across multiple sectors of competition, and spectator enthusiasm. What we talk about: World’s Greatest Horseman comp...

Bigger isn’t better when it creates barriers to entry and places the economic viability of an industry at risk. This is an interesting stance from the association that hosts the largest Arabian show in the world. Taryl O’Shea, Executive Director of the Arabian Horse Association of Arizona (AHAA), joins the Cowboys to discuss responsible growth, introducing more people to the horse lifestyle, and c...

Show producers and competitors will want to watch this episode of Cowboy Office to catch a glimpse of the challenges shows face now and in the future, learn how we call all remain diligent about biosecurity concerns, and see a side of venue management that you may have overlooked. The League of Agricultural and Equine Centers promotes and supports facility management, brings people together, and o...

Chris Weaver & the Cowboys talk saddles, industry growth, and what makes the Cowboy Lifestyle so special. Parents, you’ll want to catch this one. We sometimes forget the benefits of being in the horse industry and living the cowboy lifestyle. Kids receive lasting impact including: a sense of responsibility, self-discipline and respect. Never underestimate the power of good people speaking into...

“The Voice of the Equine Industry” isn’t just a motto, it’s a promise. With 30% of households containing a horse enthusiast, the AHC strives to speak out for all of them on Capitol Hill. Every horseman should actively strive to be aware of changes that have the potential to impact the equine industry. But with all the drama in our nation’s capital, how do we keep track of horse-related legislation...

What are the components of the rollback? If you said the stop and rollback, you are wrong.  What about circles? Simple: 3 circles and a lead change. Wrong again. The 2022 NRHA Open Reining Futurity demonstrated that rollbacks and circles incurred the highest rate of score deviation in the pattern. Brian Dygert and Jody Brainard guide us through these maneuvers and help us understand what make...

35% of the NRHA L4 Open Finals had maneuvers of 1 point or more. Seasoned exhibitors know the importance of studying their score sheets after they show. But what are they supposed to think when one judge says a maneuver was poor and another says it was good? What does this say about the judging system?  Jody Brainard & Brian Dygert examine the maneuver scores from the 2022 NRHA Futurity a...

How the Kiser name became synonymous with good ground Footing in the horse show industry has evolved as much as our horsepower.  Jim Kiser joins Brian and Jody to discuss how it all began, laugh over the bumps in the road, and discuss footing, business, and horses. What ties us all together is the love of the horse. It’s more than a cliche for true horsemen and is the foundation for the entir...

"A good set of horses with an incredibly experienced set of officials... made for the best futurity I've ever seen." - Jody Brainard.   Score displays, technicalities and tracing technology: a few of the new things at the 2022 Open Futurity at the National Reining Horse Association.    With over 16,240 manuever evaluation decisions made in the first go, tenured experts Brian Dy...

"We're trying to do too much with the same people in the same day {at our horse shows} ." - Brian Dygert. The last 5 years in western horse showing has brought massive evolution from the creation of events like the Run for A Million, and American Professional Horseman from Teton Ridge, the development of new shows, the growth of shows through stalls and entries, and more.  While in some ways,...

START HERE:  Get to know the stories and experiences of your show hosts - Jody Brainard and Brian Dygert.  From training horses, to a change of college plans, Brian and Jody share about the paths they walked and what they've learned along the way.  In this episode, the cowboys share about their experience as trainers, judges, teachers, monitors, venue producers and more.  They'...