Ethan Decker

Cover Brand

Business EN ↓ 79 episodes

Uncover the secrets of successful branding with Cover Brand! Join host Ethan Decker as he delves into the science-backed principles of marketing, advertising, and brand growth. With insights drawn from a career working with industry giants like Nike and PepsiCo, Ethan translates complex strategies into actionable advice for businesses, nonprofits, and organizations of all sizes. Tune in to understand the commonalities that drive effective branding and learn how to wisely invest your precious time and resources. Get ready for a fun and informative journey that could transform your venture into...

Author

Ethan Decker

Episodes

Brand Neighborhood with Sima Ali 25.03.2025 14:26

Join Ethan Decker on Cover Brand as he chats with Sima Ali, founder of the Ali Law Group and HRtelligence. This episode covers the killer concept of your “brand neighborhood,” a method to define where your brand stands in the market (aka your ideal brand position). Whether you’re a business owner launching a new product or revisiting your company's image, this episode provides a clear, simple tool...

What is "Brand"? with Marc Wallace 18.03.2025 15:23

In this episode of Cover Brand , Ethan Decker sits down with Marc Wallace, a Vistage master chair and seasoned executive coach, to discuss the multifaceted world of branding. What is a brand? How is it defined? How do different elements like logos and reputation play into a company's overall image? Listeners will gain insights into the importance of both "Big B" branding, which encompasses a compa...

Brand Architecture with Peggy McCartha 18.03.2025 16:03

Join Ethan Decker and his guest, Peggy McCartha, as they explore the intricacies of brand architecture in the latest episode of Cover Brand. Peggy, with over 36 years of experience in photography and business strategy, shares her journey of managing multiple business brands, including Headshots by Peggy, Quintesphere, TimeBenders, and Global Business Plaza. They tackle the challenges of creating a...

Cover Brand: Opening Act 07.03.2025 4:37

In this kickoff episode of Cover Brand, Ethan Decker reveals his unique approach to branding and marketing, steering through scientific insights and practical applications. With a solid background in both advertising and ecology (yes, he has a PhD!), Ethan seamlessly blends science and commerce, offering a fresh perspective on brand growth. Listeners will learn how to harness the power of branding...