Course Income Secrets

Not all course hosting platforms are created equal and simple isn’t always better. Well, yeah, simple is always better but I guess I mean only simple isn’t always better. That’s why Click eCourse is simple to setup a basic course with just videos but there are lots of advanced features hidden away that you can also take advantage of. Before getting into that though, let’s answer the most basic que...

If there’s one thing all gurus agree on is that you can’t get sales without leads. That’s why you find tons of people trying to sell you ways to get leads. Leads are great, of course, but just having leads isn’t enough – you need to contact them and make them an offer before you can sell them anything. On Facebook, it’s pretty straightforward to get leads because they can simply be your friends or...

As secrets go for online marketing, this is probably one of the best and less known. Sure, you know that someone needs to trust you before they’ll buy from you, right? I mean, do you buy anything from anyone you don’t trust? Think about it, no you don’t. So, why would anyone buy anything from you if they don’t trust you. What do marketers do to sell? The thing is that when we get started online, w...

When you talk to any online guru, they’ll tell you the best place to focus your activities online are in Facebook groups. And I totally agree, at least right now because that’s where it’s really easy to find the right people. Problem is improving your chances that pitching someone will actually work and get them to become an interested prospect. Sure, you could just randomly engage and get to know...

Have you heard about the new timeline feature in Snapchat? It’s really cool and because other platforms add a watermark to your videos, Snapchat is the only one that doesn’t. Personally, I’ve been using Snapchat since 2016 to grow my audience. Back it’s it’s days of being the only story platform, I grew a big audience but since Instagram implemented stories, I’ve been using it more for content cre...

Wouldn’t it be the most amazing thing if every 2 or 3 people actually was willing to check out your offer? That’s what everyone says is your goal, right – get people to just look at your offer. If no one looks at your offer, no one will every buy – that’s a guarantee. So it makes sense that leaders tell you to talk to as many people as you can and get them to just check out your offer. All leaders...

There are so many ways being taught to grow your know like trust factor online! If you don’t know, it’s probably the most important factor you need to grow to actually have success online. Obviously, you need a product or service people will want, but if they don’t trust you, they’ll never buy. So, it shouldn’t be any surprise that this is super important to grow. Basically, you need people to kno...

Wouldn’t it be the most amazing thing if everyone you tried to talk to on Facebook actually used it? Isn’t it so annoying when you send a message to your friend or post happy birthday but they never get back to you? Imagine being a marketer with 4000+ friends and visiting their profiles only to find their last post was a year ago. What a waste of time, right? There’s got to be a better way! The ki...

So you have a new product or profile you want to grow or you want to grow your current one. I’ve been able to build my Instagram followers to over 4k and my Twitter to over 12k but when I got into a new space, I needed a new account. Sure, I could have used my existing account but I’ve ran into problems before. I used to have 23k likes on a Facebook page back in 2017 when I decided to jump in the...

You might think that what you need for a successful online course is good content. And even though that is important, just like anything else the people buy or consume, it’s almost never just about the quality. As a matter of fact, great quality with bad marketing and bad packaging almost never wins. So, I’m not saying crap quality can be fixed by marketing and packaging, although I’m sure you’ll...

You know all about growing an audience on social media but you hear about email lists all the time. There might be lots of tools out there and any will do, but I’ll show aWeber since that’s what I use. You can get your free trial setup at aweber.jsgagnon.com and let me know you used my link so I can help you as much as I can. I bet you also know how to grow an email list, but how does that grow yo...

You might think that Snapchat is not worth using so why would I tell you to use it? Yeah, I know, even today, the app still has some negativity around it. However, if you use it for only what works for you, you don’t need to worry about any of that. You might not know though that Snapchat was the first to introduce Stories, short form vertical videos that disappear after 24 hours. Now, that is a f...

If you’ve been on more than one social media account, you know the top leaders are everywhere. I bet you’ve heard gurus tell you not to try to be everywhere for all sorts of reasons. It’s true, it can be quite crazy to try to “be everywhere”, imagine creating content for all platforms? There are good reasons to explain why you shouldn’t do it, that’s true. So many platforms! ------------------ Fac...

I’ve been hearing about NFTs for over a year now and just didn’t think I would be interested in them. Ok, I know, I know, this is not what you signed up for, but hear me out, NFTs are relevant to courses. Why do I say that NFTs are relevant to courses? Well, for one thing, an NFT can be anything, an image (of course), a video or even a link to a web site. If you wanted, you could release a course...

I see it every day and I am sad for those who make these mistakes so here’s what you must avoid. In my daily activities, I connect with new people online and I see these 5 mistakes made over and over. Don’t get me wrong, I’m not better than anyone, I’ve made these mistakes myself in the beginning too. As a new marker, there’s so much to learn that it’s perfectly normal to make these mistakes. And...

I’ve asked that question many times myself and it seems you can’t get a straight answer. And don’t you just hate that “it depends” answer? Yeah, I know, me too but I have to be honest here and give it to you straight: it does depend! The good news is that what it depends on is you, so let’s talk about that. It’s about what’s best for you ------------------------------ If we really get down to it,...

Did you know you can use Canva to create videos too? I don’t know how long they’ve had that ability but I decided to give it a try to implement a video to grow my audience. One of my mentors, Marc Lalonde, told me this secret about using a well known icon to get people to know you. So, I can’t take the credit for the idea, although I don’t think he used canva to create his videos. What is Canva? I...

It’s really the best way to use ads on Facebook if you are doing videos. Creating and using a Facebook video viewer audience is the fastest way to get people to know, like and trust you. Most platforms have the concept of video viewer audiences and on Facebook, they are called custom audiences. With custom audiences on Facebook, you can create a bunch of different audience types. Such as event bas...

It’s no secret that platforms like Facebook want you to create all kinds of ads. Over the last 5 years, I probably spent $50k in ads. I say probably because Facebook no longer shows history past 3 years and I’ve spent $20k+ in my first year because I thought it was mart to do. As you can see, over the last 3 years, I’ve spent less, about $4k/yr but I want to spend more! Why do I want to spend more...

You might be thinking it’s easy to find who is active in Facebook groups. I certainly thought it was too until I understood how to really do it. Sure, you can go to a group and look at who’s posting, commenting and reacting each day and that will give you who is active for that day. Actually, that’s how I started doing it but it didn’t take long for me to get discouraged. Why would you want to kno...

Now that 2021 is coming to an end, you probably want to make sure 2022 doesn’t turn out the same. I know I don’t and the only way to do that is to make plan. I’m not sure about you, but the last 2 years have been pretty crazy. The thing is though, that every online marketer has been saying it’s the best time to build an online business. Seriously, when COVID hit in March 2020 every single company...

I know this is something that needs to be kept all year long but the holidays are especially important. Maybe you’ve felt like I used to feel about it and think your family should know what you need. It’s funny once you realize it how silly we are to expect others to read our minds. Oh, BTW, Merry Christmas! But it’s true, that’s exactly what we expect, that our spouse can read our mind. Hear me o...

I bet you’ve heard tons of secrets to marketing and building a business online, am I right? And, how do you leverage this secret to get more sales? I know I have, I even have books with the title starting with “secrets…” and each chapter is one. That’s a lot of secrets and the one I’m about to reveal is, in my opinion, the most important and easiest one. You could always just scroll down this post...

Have you ever thought that it would be great to get rid of the no money objection? One of Dan Kennedy’s marketing books, got my attention with it’s title. It’s about Marketing to the Affluent, people who have no money problem. Let’s face it, most people run out of money every month after paying all their bills. It’s not about how much you make Let’s clarify one thing first. When we talk about the...

If you have any kind of presentation to do, you might think of using PowerPoint. You certainly can use that or any number of tools out there but today we’ll talk about using Google Slides. Google Slides is an online slide or presentation document editor. You can use it to create pretty much any kind of slides you need all from your browser. The cool thing about Google Slides is that the document i...