Courage & Clarity

Most business owners have a hundred things on their to-do list, but only a handful of those tasks really create sales momentum. In this episode, Steph simplifies it to the three levers that actually make you money: demand, trust, and conversion skill. She’ll show you how to tell the difference between busywork and true money-making activities so you can finally stop spinning your wheels and start...

Fall is right around the corner, and you know what that means: launches are everywhere. From group programs to memberships to masterminds, your feed is about to light up with promos. If you’re like most entrepreneurs, you’re probably asking yourself:  Should I be launching too? In this episode, Steph shares three gut checks to help you decide if launching is your next best step or just a shiny dis...

Most entrepreneurs treat this season like the start of the wind-down.  But the truth? The work you do right now could make January your easiest, most profitable month of the year.  In this episode, Steph shares how to use this ‘back to business’ energy to reset your sales momentum and set the table for a strong start to 2026. Whether you’re gearing up for a group program launch or filling your 1:1...

Let’s talk about something no one really prepares you for in business… What happens when you don’t feel excited to launch? You’re showing up. You’ve got a plan. But you’re just… not buzzing with energy. It’s not dread, but it’s not that hyped-up, rooftop-shouting launch energy either. In this episode, Steph shares a powerful reframe that came up in a coaching call inside Sold Out Group Programs. I...

We're back for Part 2 of the launch debrief and it's time to get into the details. If you caught Part 1, you know this was one of my boldest launches to date.  In this follow-up episode, I’m joined again by my friend and Facebook ads expert Claire Pells to unpack the second half of the story. We’re diving into the exact strategies, mindset shifts, and experiments that defined this launch...

Launch debrief lovers, this one is for you! In Part 1 of this two-part series, I’m pulling back the curtain on my boldest (and highest cash) launch yet: the latest round of my Sold Out Group Programs Mastermind. I’m joined by my brilliant friend and Facebook ads expert, Claire Pells , for an honest, behind-the-scenes conversation that covers the messy middle, the mindset shifts, and the strategic...

If you feel your sales have plateaued or you're just not selling the way you'd like, there's one big reason why. Whether you’re selling group programs, 1:1 offers, or anything in between—there’s a reason you’re not getting the results you want. And it’s probably NOT because your offer sucks. In this episode, I’m telling the (somewhat painful) story of how I—someone with 15 years of...

Feeling like the "responsible thing" is to save your money & figure it all out on your own? In this episode, we’re breaking down the hidden cost of waiting, second-guessing, and staying stuck in almost-there mode. If you’ve been saying things like: "Things are fine…" "I’m making some sales…" "I’ll figure this out on my own…" "I want to be a good ste...

Fill your group program in 5 weeks:  A 3-part roadmap to consistently sell out your offer (even in the summer, when you're busy & distracted!) In this action-packed replay of Steph's most recent training, you will learn how to: 1) Pinpoint exactly what’s going wrong for you right now if you aren’t enrolling clients at the level you desire 2) Identify the only shift you must make to c...

Melody Wilding launched her group program back in 2020 using Steph’s (now retired course), Crickets to Customers. Since then, over 500 people have joined her group program. But after a few years of full cohorts and overflowing interest… things started to slow down. Getting people to join suddenly felt harder. Melody realized she needed a new approach to selling. One that embraced objections, spoke...

In this episode, Steph pulls back the curtain on how group programs have given her the flexibility to actually enjoy summer with her kids (without sacrificing client results).  You’ll hear: How Steph supports nearly 100 clients in under 10 hours/week Why your live time isn't the only way clients get results The key mindset shift that took her out of the “I have to do it all” trap A life-chang...

Jennet Ingle is a professional oboist and coach for musician entrepreneurs.  She had a proven offer, a program she knew could change lives...but after a few strong launches during the pandemic, things slowed. A lot.  "It was working, until it wasn't." She tried reinventing the wheel. Throwing together quick offers. Hoping for the best. And she was starting to wonder...was her audien...

Ever launched a group that didn’t fill… or filled but flopped?  Or maybe you haven’t launched one at all because it feels like there’s just so much to figure out. In this episode, I’m walking you through the 5 biggest detours I see entrepreneurs hit when it comes to group programs. Things like overbuilding (hi, 80-page workbook), underpricing, teaching too much (inside and outside the program), an...

In this episode, I’m sitting down with Dr. Richard Low , a former dentist who built a thriving group program helping mid-career dentists get their health, and lives,  back on track. Richard opens up about the real story behind his burnout after leading a 35-office dental group, how he made the tough call to walk away, and the unexpected path that led him to launch a brand new business (without a w...

If you’ve ever asked yourself how to go from working 1:1 with clients… to helping more people in a sustainable, scalable way… this episode is your roadmap. Steph breaks down her complete three-stage framework to start, sell out, and scale your group program.  This is the exact process that took her from a handful of 1:1 clients to hundreds of happy students, and it’s the same system she teaches in...

In this powerful episode, Steph sits down with Katelyn Denning, life & executive coach for working moms, to share a real, behind-the-scenes look at what it actually takes to go from a client drought to a sold-out group program. Katelyn is a member of the Sold Out Group Programs Mastermind, and her journey is textbook transformation: from wondering if she’d need to get a job again… to filling h...

We’re kicking off a brand new series on the Courage & Clarity Podcast, and it’s all about group programs !  In this episode, Steph makes a bold prediction: 2025 is the year of group programs and she’s breaking down exactly why this model is more relevant, more in-demand, and more effective than ever before. You’ll hear about: Why online courses had their moment (and why group programs are risi...

We all have a mental checklist for what makes someone a “good client” vs. a “bad client.”  But what if… that binary doesn’t actually serve you — or them? In this episode, Steph flips the script and invites you to consider a radical mindset shift: What if there are no bad clients — only clients being human? From navigating disengaged clients to rethinking “neediness” and coaching boundaries, this e...

Feeling a little dread as summer approaches? You’re not alone—and this episode is for you. In this heartfelt, practical conversation, Steph shares how she’s preparing to thrive this summer as both a mom and CEO. Drawing on 9 years of experience juggling parenting and entrepreneurship, she offers real talk about what makes summer tough, what’s actually in your control, and how you can choose joy, r...

Is Instagram (or any platform, really) even worth it anymore?  If you’ve been pouring hours into social media only to be met with silence, this episode is the reframe you didn’t know you needed. Steph dives deep into what’s really going on with social media in 2025 — and why declining engagement doesn’t mean your efforts are wasted. From personal revelations to client conversations, you'll le...

What does real financial safety look like for entrepreneurs? Not just a healthy bank balance or a flashy revenue number—but actual peace of mind when it comes to your income, expenses, and future launches? In this in-person episode, Steph sits down with longtime friend and fellow entrepreneur Claire Pells to break down the simple (yet wildly powerful) spreadsheet Claire swears by—and finally convi...

What can a decade in online business teach you?  In this special walk-and-talk episode, Steph reflects on 10 years since leaving her corporate career to build a life on her own terms.  From taking secret doors to embracing long games, showing up terrified, and prioritizing client results, Steph shares the 10 most powerful lessons that shaped her journey.  Whether you're a beginner or a season...

If you’ve been in business long enough to have some real success — but also feel like things are starting to spiral out of control — this one’s for you. In this episode, I’m getting real about what it feels like to be in the messy middle of entrepreneurship.  You’re not new anymore, and yet you still feel overwhelmed, like your to-do list is growing, your systems are duct-taped together, and you’r...

In this episode, Steph gives you a full behind-the-scenes breakdown of her high-level mastermind, Sold Out Group Programs .  Sold Out Group Programs is a 12 month mastermind for experienced business owners who want consistent, predictable income and a repeatable sales system that brings you all the clients you need. If you’ve ever wondered whether this program is right for you — or what really mak...

Going after a big, scary revenue goal in 2025? Same.  In this episode, I’m walking you through exactly how I’m breaking down what feels like an “impossible” goal into small, measurable wins -- and how it’s keeping me calm and grounded in the process.  You’ll hear the strategy I’m borrowing from my early days in sales, how I’m applying it to find 144 clients this year, and why this approach is help...