Copywriters Podcast

Ask any experienced, successful salesperson what the single best form of selling is, and you’ll nearly always get back the same answer: “Demonstration.” That’s why savvy car dealers let customers take a new car home for the weekend before they actually buy the car. It’s the same reason Internet marketers offer a $1 trial for the first month, on products or services that are billed for far more tha...

Birds and airplanes don’t always get along so well. Just ask Sully Sullenberger, the Air Force Academy graduate. On January 15, 2009, Captain Sullenberger was piloting a commercial flight on an Airbus A320 as it took off from New York’s LaGuardia Airport—and the plane ran smack-dab into a flock of birds. Both engines went out immediately. One caught fire. Sullenberger quickly decided there was onl...

I was recently watching a video sales letter from an investment advice publisher. The narrator told the story of Steve Jobs, in 2008, walking in the hills of San Jose, California, with one of Apple’s best engineers. Jobs had the vision of an Apple car. The one problem he couldn’t see his way past at the time was the enormous amount of data back and forth needed to make this kind of car work. The t...

In the late 1970s, famous copywriter Joe Karbo rocked the direct marketing world with his full-page newspaper ads. The headline was: “The Lazy Man’s Way To Riches.” Many people thought this was revolutionary. But actually, he wasn’t onto a new concept. You see, people had already been appealing to prospects’ laziness for decades. For example, in 1923, the legendary dancer and dance instructor Arth...

There’s nothing quite like watching little kids staring at wrapped-up presents under the Christmas tree. They’re so excited. They know they’re supposed to wait until Christmas to open the presents, but their curiosity about what’s inside the packages is driving them crazy! Same thing, actually, with a good curiosity headline. This kind of headline gives your prospect just enough information to kee...

David Garfinkel, the World's Greatest Copywriting Coach, has started a new podcast. What's it all about? Listen to find out Download.