Bob Taylor

Copybites by CopyBean

Business EN ↓ 30 episodes

Weekly copybites with copywriting and marketing tips for busy business owners, entrepreneurs and marketers to help you grow.

Be sure to visit the podcast's website and support the creator: www.copybean.co.uk

Author

Bob Taylor

Category

Business

Podcast website

www.copybean.co.uk

Latest episode

Aug 22, 2024

Where to listen?

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Episodes

Can introverts do well in business? With Natalie King (Part 4 of 4) 22.08.2024

Do you feel like your introverted nature is holding you back? You are not alone! In this 4th and final part of my chat with Natalie King, we give you valuable insights into how introverts can thrive in the world of entrepreneurship. Discover the advantages of self-employment for introverts. And learn how to use your unique qualities (your YOUNESS) to build a successful business. Natalie's Link...

How to bring more humanness into your business With Natalie King (Part 3 of 4) 20.08.2024

Tired of feeling like a robot in your business? Join me for part 3 of my chat with Natalie King. In this episode, we discuss the importance of bringing humanness into your business. Discover practical tips to create a more authentic and engaging business that starts with YOU. Natalie's Links: Website - ⁠ https://www.nataliekingcoaching.com/⁠ YouTube - ⁠Confidence and Resilience with Natalie⁠ P...

3 ways to feel more confident marketing your services With Natalie King (Part 2 of 4) 15.08.2024

This episode is your confidence booster 🚀 My chat with Natalie King continues (and Shrek gets involved too) as she shares three golden tips and actionable steps to boost your confidence and shine a spotlight on your business. Get ready to feel empowered to market your services the way they deserve. Natalie's Links: Website - ⁠ https://www.nataliekingcoaching.com/⁠ YouTube - ⁠Confidence and Re...

How does confidence fuel marketing success? with Natalie King (Part 1 of 4) 13.08.2024

Want to boost your confidence and resilience? Join me as I chat with confidence coach Natalie King about why these qualities are essential for marketing success. Discover how building your confidence can help you bounce back from setbacks. Natalie's Links: Website - ⁠ https://www.nataliekingcoaching.com/⁠ YouTube - ⁠Confidence and Resilience with Natalie⁠ Podcast - ⁠Into Your Life ⁠ Bob’s Link...

Is your lead magnet valuable? with Katt Matiquite (Part 4 of 4) 04.06.2024

Explore how to create valuable content that attracts qualified leads and transforms them into loyal fans and ready-to-buy customers with us in this episode. Katt's links: https://www.copykatt.com Bob’s Links: https://linktr.ee/bobtaylor

Grow your business using email marketing with Katt Matiquite (Part 3 of 4) 30.05.2024

There’s true power in email marketing to build your business. In this episode, we'll explore how to get started , uncover proven strategies for growth , and empower you to turn subscribers into a loyal fanbase . Katt's links: https://www.copykatt.com Bob’s Links: https://linktr.ee/bobtaylor

How building trust makes for better marketing with Katt Matiquite (Part 2 of 4) 28.05.2024

This episode explores the power of trust-first copywriting. We'll unpack why trust is king in marketing and how building lasting relationships with your audience creates more effective campaigns and increases sales. Katt's links: https://www.copykatt.com Bob’s Links: https://linktr.ee/bobtaylor

Storytelling for service-based businesses with Katt Matiquite (Part 1 of 4) 23.05.2024

Attract, connect, and sell with service-based storytelling. Every service-based business has a story to tell. And telling it guarantees a better connection to your audience which leads to more sales. Katt's links: https://www.copykatt.com Bob’s Links: https://linktr.ee/bobtaylor

How to attract your dream client with Caroline Buist 01.05.2024

Struggling with generic marketing & bad client fits? In this episode, I talk to VA and Copywriter, Caroline Buist, about how to attract the right clients for you how to write powerful (not generic) copy Adjusting your employee mindset for business success Here are some timestamps: 04:00 - Attracting your ideal client 12:20 - Learning copywriting as a skill to use in your business 14:50 - Carol...

Why d'ya have to be so vague? 24.04.2024

Vague marketing is a snooze-fest for your readers. This CopyBite dives into the power of hyper-specific messaging. Learn how to craft marketing that gets noticed and read.

Don’t write it! Draw your marketing instead 17.04.2024

Ever sat staring at a blank screen? Pen poised but no idea where to start? In this short CopyBite, I reveal an unusual technique that is particularly effective for creatives (or anyone with writer's block)

Loss Aversion and how to use it to increase sales 11.04.2024

This episode unlocks the psychology behind loss aversion, a powerful marketing tool. Learn how to use it to craft irresistible campaigns and skyrocket conversions.

Exploring the Entrepreneurial Mindset with Peggy McCartha 27.03.2024

Feel like your business mindset needs a reboot? This episode reveals the key shifts needed for success, regardless of your origin story. We explore powerful questions to unlock your potential and empower your entrepreneurial journey. Here’s what we talk about: 02:40 - Entrepreneurial Mindset 06:20 - Tips for Combatting Loneliness 13:50 - Community 21.50 - Imposter Syndrome 23:35 - How to bring out...

My Journey from Corporate to Copywriter 20.03.2024

In this short copybite I share my journey from working a 9-5 office job to becoming a freelancer and running my own business.

Urgency in Marketing 13.03.2024

Have you ever felt that heart-pounding, panic-inducing rush to buy something online before a deal expires or an item sells out? Find out how that works in today's copybite

Why is a marketing strategy so essential? With AJ Saunders 28.02.2024

Lead generation, networking and optimising your products or services are all part of a marketing strategy. Find out how to make your strategy more effective with guest, AJ Saunders, on this longer copybite

The quest for imperfection 21.02.2024

Perfection paralysis leaves us staring at a blank screen. Nothing done. Nothing written. But when you accept the quest for imperfection that all changes…

How social proof impacts buying decisions 21.02.2024

Are you making the most of social proof to increase the appeal of your offers? Find out in this week’s short copybite

Mapping out your customer's journey 21.02.2024

Help your customers take a single step closer to buying from you instead of jumping right into selling off the bat. Discover how to map out your customer’s journey in this short copybite

Copybites with Bob Taylor - Trailer 15.02.2024

Welcome to the Copybites by CopyBean podcast. Get comfortable. Grab a drink and join copywriter, Bob Taylor, as he tackles marketing challenges one bite at a time

The struggle for consistency in messaging - Pick my brain #2 01.03.2023

Do you ever feel like a superhero hiding their true identity when you write content across multiple platforms? Whip off your mask and learn how to be a true and consistent superhero with my 2 tips for consistent messaging in your marketing. Go to https://www.copybean.co.uk/consistent-brand-messaging-blog/ to read the transcript/show notes of this episode. Sign up to my email list - www.copybean.co...

Money loves Specificity 22.02.2023

My coach told me I was vague *gasps*. Then she taught me the importance of specificity in manifesting money and clients. And the lesson is totally applicable to your marketing strategies too… Go to https://www.copybean.co.uk/money-loves-specificity/ to read the transcript/show notes of this episode. Learn more about my copywriting services at www.copybean.co.uk Discover my courses to enhance your...

Pick my brain #1 - How to choose the right lead magnet for your business 15.02.2023

After staring at a list of potential lead magnets to make for your prospects, you sigh and give up. But what if there was a simple 3 step process to uncover the right lead magnet for your business? Shaya picked my brain and discovered how to do it… Go to https://www.copybean.co.uk/how-to-choose-the-right-lead-magnet/ to read the transcript/show notes of this episode. Learn more about my copywritin...

How human psychology of choice can boost your sales 08.02.2023

Can the psychology of choice positively impact your sales? When you understand the psychology of choice and how to use it as an ethical persuasion technique, you can remove the “it’s too expensive” objection completely from your sales process. Join me in this short copy bite to learn the persuasive technique - the choice is yours - that will help you boost sales of your offers Go to https://www.co...

Is scarcity just a marketing gimmick? 01.02.2023

Is using scarcity in marketing an ethical practice? Too many marketers are using scarcity in an unethical way. These unethical scarcity practices will damage your reputation, authority, and credibility. So, in this episode, we’re going to discuss if using scarcity in marketing without being gimmicky is possible and how to ethically use scarcity to sell more of your offers. Scarcity in Marketing do...

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