Sarah Hopkinson and Nicole Hyman

Copy Kit

Education EN ↓ 30 episodes

Well hello there, copywriting friend! We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. J...

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Author

Sarah Hopkinson and Nicole Hyman

Episodes

Does Your Company Need A Brand Story? (‘StoryBrand’ Follow-up) 22.10.2024 47:44

Sarah and Nicole gave some pretty honest feedback about Donald Miller’s Building a StoryBrand book in their previous episode, but that won’t stop them from implementing what they learnt from it. In this episode of the Tried It Podcast, they share their results and announce the next book they’ll analyse for the podcast.  Sarah begins by sharing her revelation that freelance copywriters aren’t...

What Makes A Good Brand Story? (‘StoryBrand’ Discussion) 15.10.2024 51:32

Having established some of the foundational techniques of good writing with the help of Ann Handley’s Everybody Writes, today Sarah and Nicole look at what it takes to develop a coherent brand story for a business.  In this episode, the two copywriters dissect Donald Miller’s marketing Bible, Building a StoryBrand (or BrandStory, if you’re like Sarah and Nicole and can never remember exactly...

Copywriters, Do You Write Daily? (‘Everybody Writes’ Follow-Up) 08.10.2024 40:31

Reading great books about copywriting isn’t enough, because if you’re just reading, you’re not necessarily learning. And if you’re not learning, you won’t write amazing copy. So on the Tried It podcast, for every book that Nicole and Sarah read, they commit to implementing three things they learnt from it and to reporting back to you, their faithful podcast listeners.  In this episode, Nicole...

Edit Your Copy Like a Pro (‘Everybody Writes’ Discussion) 01.10.2024 49:47

Everybody Writes. That’s the statement that Ann Handley uses as the title of her guide to good writing. We all write, all the time, whether it’s work emails and WhatsApp chats, or your PhD about Virginia Woolf. Because we all write, Ann Handley says that writing is a skill anyone can perfect, with the help of her book.  In this episode, Nicole and Sarah discuss Everybody Writes, dissecting An...

The Tried It Podcast: Official Trailer 26.09.2024 2:43

It’s here - the Tried It Podcast has launched! It’s your Proven Pathway to a Better Copywriting Business. Listen to our trailer to find out what the Tried It Podcast is about, who it’s for and just who the hell Sarah and Nicole are anyway.  Stay tuned for details on our membership and subscribe to the podcast so that you’ll catch our first official episode, out next week.  Byyyyyyyyyyyyy...