Conversations in Depth: A QRCA Views Podcast

Considered one of the most talented brand strategists in the UK, Richard Shotton is the author of The Choice Factory: 25 behavioral biases that influence what we buy. His book won the 2018 World Cup of Advertising Books, outperforming Ogilvy on Advertising as one of the most significant books on advertising of all time. In this Conversation in Depth with QRCA's Kay Aubrey, Rich points out that dis...

Sean Campbell and Scott Swigart are the co-owners of the Oregon-based company, Cascade Insights. Together, they have built two different businesses over the past 10 years, in the broad arena of technology industry- focused marketing and consulting. Their first business, founded in 1999, was a technical consultancy whose clients included some of the largest companies in the software and hardware fi...

RCA book review editor Kay Corry Aubrey interviews Scott Berkun. Scott is the author of best selling Myths of Innovation , which explores the truths of creativity and innovation. Scott was a project manager at Microsoft from 1994 until 2003 and worked with the development teams on the original versions of the ubiquitous Internet Explorer (v1-5), Windows, and MSN. An author, consultant and software...

  Rick Weitzer is a longtime QRCA member and principal partner of the Prell Organization, received his MS in Urban Studies from Cleveland State University and a BA in Psychology from Case Western Reserve University. In addition to his duties at Prell over the past 20+ years, Mr. Weitzer was also Director of Research at Kerlick Switzer Johnson Advertising, conducted surveys and performed on-air ana...

Paul Gillin is a veteran technology journalist with more than 23 years of editorial leadership. Paul was founding editor-in-chief of TechTarget , one of the most successful new media entities to emerge on the Internet. Previously, he was editor-in-chief and executive editor of Computerworld magazine. He writes the social media column for BtoB magazine, and his new book, The New Influencers , chron...

Naomi Henderson opened RIVA in 1981 and is its CEO, directing policy and procedures for two divisions: Research and Training. She is co-founder of the RIVA Training Institute, where she serves as a Master Trainer writing curriculum for public and custom courses and fulfilling her dream to leave the industry in better shape than when she entered, by training researchers in the art and science of ri...

Mary Ellen Bates is both the beauty and brains behind Bates Information Services, where she provides strategic business research for business professionals and knowledge workers. Before launching her business in 1991, she worked for many years as a corporate librarian. She never developed the quiet Librarian Voice, however. Mary Ellen offers strategic business coaching to new and long-time info-en...

Liz Van Patten is a veteran qualitative research consultant with more than 25 years' experience discovering insights for dozens of client companies, advertising agencies, government and industry groups. As head of her own qualitative research consultancy since 1987, Liz has provided customized, highly professional qualitative research services to dozens of Fortune 500 companies. Her business philo...

Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In The Power of Nice: How To Conquer The Business World With Kindness, through their own experiences and the stories of...

Laurie Tema-Lyn, Founder of Practical Imagination Enterprises , has been integrating creativity and qualitative research for the past 25 years. She inspires and guides client teams to create new business strategies, fill the pipeline with product and positioning concepts, and uncover robust insights about existing and potential consumers/customers. Laurie relishes taking on the tough assignments w...

Kenneth W. Gronbach is a gifted public speaker and a nationally recognized expert in the field of Demography and Generational Marketing. An accomplished President and CEO, himself, Ken has proven success in creating value, leading companies and planning for the future with uncanny accuracy.  Ken entertains his audiences with his own special brand of wit, humor and clear communication. He makes the...

In this first QRCA VIEWS podcast, Sharon Livingston, Ph. D. interviews world-class consultant, Judith Glaser. Judith Glaser is CEO of Benchmark Communications, Inc. Founded in 1980, her consulting firm works with CEOs and their teams helping them focus on competitive challenges in a world of moving targets with a direct line of site to the customer. Judith considers herself an Organizational Anthr...

Robert ("J.R.") Harris, President of JRH Marketing Services, has over 40 years of diverse marketing and research experience, including media, packaged goods, international, and ethnic marketing and research assignments from major corporations, agencies, organizations and government ministries. He is also an experienced qualitative research consultant who has moderated thousands of focus groups. He...

John Hlinko has long been recognized as an innovator and Buzz Czar on the grassroots-marketing front, using emerging technologies and creative communications to achieve maximum results within constrained budgets. He has been covered by nearly all the major broadcast and print news outlets and has been quoted as a grassroots expert in more than a dozen books. Hlinko has earned a number of awards an...

John Arnold is a leading marketing speaker and author specializing in marketing advice for small businesses. He is the author of "E-Mail Marketing for Dummies" co-author of "Web Marketing All-In-One for Dummies", the forthcoming "Mobile Marketing for Dummies, and a regular contributor to Entrepreneur Magazine. As Director of Constant Contact University John speaks, trains, and advises small busine...

He has over 25 years of marketing research experience among clients in the United States, US Hispanic and Latin American market segments. He was born and raised in Mexico and is completely bilingual and bicultural. As a strategic planner, he is adept in transferring key insights and hot buttons generated from qualitative research into actionable copy points in the development of creative execution...

Jean D. Sifleet, Esq., CPA is the head of the Business Practice Group law firm.  With her extensive business background, Jean provides practical, outcome-focused advice to business owners.  Jean is the author of numerous articles and several books, including: "Beyond 401(k)s for Small Business Owners" (Wiley 2004) and "Advantage IP - Profit from Your Great Ideas" (Infinity 2006).  By working with...

Ben McConnell and Jackie Huba are experts on the effects of word of mouth on customer loyalty. Forbes has called their work "the word of mouth gospel." In 2003, they released Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force. The New York Times called it "the new mantra for entrepreneurial success. At last count, the book has been translated into seven languages. Th...

Ilise Benun is an author, consultant, national speaker, founder of Marketing Mentor and co-producer of the Creative Freelancer Conference. She is on a mission to teach people who work for themselves how to take control of their business and get the work they want, which she does through one-on-one, as well as group, mentoring. She speaks around the country to trade associations such as the UPA, He...

Frank Bentley and Edward Barrett wrote Building Mobile Experiences , a book recently published by the MIT Press that describes the qualitative and quantitative research process his teams at MIT and Motorola use to create unique and successful mobile products. Frank's research centers on building new mobile experiences to strengthen strong tie social relationships and to bring joy and delight to co...

Dr. Sharon Livingston interviews Dr. Stephen Covey. An internationally respected leadership authority, family expert, teacher, organizational consultant, and author, Dr. Covey dedicates his life to teaching principle-centered living and leadership to individuals, families, and organizations. Holder of an MBA from Harvard and a doctorate degree from Brigham Young University, Dr. Covey is author of...

Dr. G. Clotaire Rapaille is a French-born medical anthropologist and psychiatrist who consults with American corporations. He is author of the recent book, The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do .  According to his website, he is also an internationally known expert in Archetype Discoveries and Creativity. His unique approach to marketi...

Dorie Clark is a strategy consultant who has worked with clients including the National Park Service, the Ford Foundation, Yale University, and Google. Clark served as the New Hampshire Communications Director for Howard Dean's presidential campaign and the Press Secretary for former U.S. Labor Secretary Robert Reich's race for Massachusetts governor. She has been published in the Harvard Business...

David Vinjamuri is founder and President of ThirdWay Brand Trainers, a leading brand marketing training company and Adjunct Instructor of Marketing at New York University. David has over 18 years of marketing and management experience. He started his marketing career at Johnson & Johnson and later worked for Coca-Cola and DoubleClick. David is a graduate of Swarthmore College and the Fletcher Scho...

Dave Siegel is the founder and "Big Daddy" of WonderGroup, the largest independent U.S. agency specializing in marketing and advertising to today's moms and their kids.  After serving as the President of WonderGroup for the past ten years, Dave has moved over to take the Presidential reigns of WonderGroup's Launchforce Division—a premier innovation consultancy whose clients include:  Kellogg's, Pu...