Content That Moves - The Brand Storytelling Podcast

Epic Magazine co-founder Joshua Davis discusses how and where to find and evaluate great stories and how he’s helped major brands fill their story-chests with some purposeful content. Learn more about Josh and Epic at epicmagazine.com and see A Woman’s Place on Hulu or at kitchenmaid.com/awomansplace.html

Global Director, Corona Innovation and Branded Content at InBev, Meredith Ruskin speaks about how Corona Studios’ story-driven video content deepens brand meaning in a way traditional product-led advertising doesn’t. Meredith also offers insights on how longer format docu-storytelling can also be utilized to deliver on some of the more traditional marketing metrics in addition to having stong impa...

Director of Creative Production Operations at GoDaddy, Adam Palmer discusses how and why the brand began creating episodic documentary content across multiple series in order to humanize brand vision and purpose. Adam offers ideas around best practices for finding great stories and why it’s worth putting a lot of time and effort into the story discovery and casting process for storytelling initiat...

Recorded live at Sundance Brand Storytelling, Senior Director of PR for the consumer card at Capital One, Sukhi Sahni discusses why the brand jumped into long form video content in order to create deeper engagement with current and potential customers. Sukhi discusses their original series The Purpose Project and how everything her team creates starts with a data-driven insight.

Recorded at Sundance Brand Storytelling, Executive Creative Director of Global Creative & Content Marketing at Marriott International, Marc Battaglia discusses their serial film programs and how they build an entire ecosystem around the content that maps back to business objectives.

Recorded live at Sundance Brand Storytelling, Sub-Genre Founder Brian Newman discusses strategy and execution for successful brand film distribution and activation and how he’s helped brands like Yeti and Patagonia with their film programs.

Recorded at Brand Storytelling at Sundance, Managing Director of Brand Storytelling & Innovation at Charles Schwab, Kirstin Falk, talks about storytelling’s vital role in humanizing the brand to generate audience evangelism. Kirstin also discusses how radical vulnerability and the power of executive support can transform your content program.

Recorded at Brand Storytelling at Sundance, Actor Dennis Quaid and audio storytelling mastermind Jared Gutstadt discuss their breakout podcast Bear and a Banjo and share what the future may hold for audio storytelling and how brands can get involved to find their share of ears.

Recorded at Brand Storytelling at Sundance, Dell Technologies Director of Global Advertising and Content, Rachael Henke, reveals how pivotal storytelling has been in defining and building a B2B brand from scratch after a family of brands were merged under a single name. Rachael discusses how telling customer stories has helped the brand to lead technology conversations in the marketplace and how i...

Recorded at Sundance Brand Storytelling, Hilton’s Director of Editorial Content, Lou Dubois shares how his team approaches brand storytelling for the brand. He discusses how story mining has become so critical to their process and how their Platform of Purpose and People guides so much of what they create. He also takes a deeper dive into their recent film series, Room 702.

Content creator and broadcast + digital producer Cat Stuart discusses best practices for brands looking to partner with publishers and broadcasters to create sponsored content and native advertising. Cat’s experience at NBC, Discovery and Thrive Global offer actionable advice for a successful collaboration.

Shelley Nelson and Kelsey Dodson Smith of Cambria share how Cambria approaches storytelling and discuss the epic period film, The Legend of Cambria, which was created as branded entertainment that they describe as Braveheart meets Game of Thrones and is voiced by actor Colin Farrell.

Chief Marketing Officer of Land O'Lakes, Tim Scott discusses how the co-op connects emotionally with their consumer through storytelling and why stories have 22 times more staying power than facts. View the centerpiece music video of the She-I-O campaign at https://www.youtube.com/watch?v=PzFctkAH4Jk and the Find Your Friend film and project at https://www.landolakesinc.com/Blog/December-2018/find...

Morgan Stanley’s Bill Horn discusses how his background in journalism at the New York Times informs how he approaches content creation for a Fortune 100 brand. View Bill and the content team’s work at morganstanley.com/ideas and the Andrew Hawkins film at https://www.youtube.com/watch?v=eCIqqx2FqSg

What happens when you smash the boundaries between Corporate Social Responsibility Programs and Profit and Loss Statements? Former content lead at 3M and United Nations sustainabilty program juror Carlos Abler discusses how 3M approaches content creation and also goes deep on some case studies in health care and other industries that prove how content programs can have a profound impact on societa...

REI Co-Op’s Director of Content and Media Paolo Mottola talks about REI’s robust, journalism-based content program, what makes for a great story and how being truly purpose-driven, has also driven revenue for the co-op. Experience his team’s beautiful content at rei.com/blog

Deluxe’s Chief Brand and Communications Officer Amanda Brinkman discusses the creation and impact of their original Hulu series Small Business Revolution, as well as her purpose-driven philosophy of “doing well by doing good.” Stream the show at deluxe.com/small-business-revolution

HP’s Head of Brand Journalism Angela Matusik discusses their original docu-series The History of Memory and is joined by her filmmaking team Tom Mason and Sarah Klein. See the films at https://garage.ext.hp.com/us/en.html