Michele Duwe | Content Marketing Coach, Content Management & Organization

Content Systems for Growth - Project Management Software, Efficient, Consistency, Content Calendar, Blog Workflow, Planning, Systems

Business EN ↓ 170 episodes

Save time with systemized content marketing strategies and productivity tips. Do you feel you’re running after a squirrel when it comes to consistently creating, organizing, and managing your content creation? Get ready to save time with systemized content marketing strategies and productivity tips for online entrepreneurs. Go refill that coffee mug, Friend, and let’s grow. Do you feel you’re running after a squirrel when it comes to consistently creating, organizing, and managing your content creation? Do you find yourself thinking, seriously, how do you even organize content? Without always...

Author

Michele Duwe | Content Marketing Coach, Content Management & Organization

Category

Business

Latest episode

Jul 8, 2026

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Episodes

093 | Diversify Your Marketing: Don't Put All Your Eggs in the Social Media Basket 23.10.2024

Hey Friend! Are you feeling the pressure to be active on every social media platform to grow your coaching business? In today’s episode, we break down why relying solely on social media for lead generation can actually hinder your growth. I share practical steps to diversify your marketing strategies, use your content more effectively, and avoid the social media trap so you can build a sustainable...

092 | The Essential Content Creation Process for Health and Wellness Coaches: Maximizing Your Podcast for Lead Generation 16.10.2024

Maximize Your Podcast: The Power of Content Repurposing In today's episode, we’re diving into the importance of content creation processes and why repurposing your podcast content can make all the difference for health and wellness coaches. We’ll cover how repurposing your podcast into blogs, social media posts, and more can help you reach a wider audience, boost your visibility with SEO, and save...

091 | Email Marketing Essentials: How Flodesk Can Elevate Your Wellness Practice 09.10.2024

Enhance Your Wellness Coaching with Flodesk Email Marketing In this episode, we dive into the importance of email marketing for health and wellness coaches, why it should be a priority in your marketing strategy, and how Flodesk can be the perfect tool to elevate your email game. We’ll explore five key reasons email marketing is essential for coaches, the common hurdles you may face, and how Flode...

090 | Grow Your Wellness Coaching Business with These Proven Marketing Funnel Strategies 02.10.2024

Mastering Marketing Funnels for Wellness Coaches In this episode, we dive into how wellness coaches can create and use effective marketing funnels to attract and convert potential clients. We break down the AIDA model—Awareness, Interest, Desire, Action—and show you how to apply it to your wellness business. We’ll walk you through real-world examples like webinars, quizzes, and tripwire offers, pr...

089 | Streamlining Your Creativity: Setting Up an Idea Content Library 25.09.2024

Streamlining Your Creativity: Setting Up an Idea Content Library Ever find yourself wondering where you last jotted down that brilliant idea? Whether it was in your planner, on your phone, or lost among a sea of sticky notes, it’s incredibly frustrating when your creativity vanishes just when you need it most. But don’t worry, because today we’re setting up an Idea Content Library to ensure your f...

088 | Creating Systems in Your Business: A 5-Step Guide for Holistic Wellness Coaches 18.09.2024

5 Transformative Steps to Enhance Your Content Creation System Today, we're tackling the chaos that often accompanies content creation. We dive into five transformative steps to establish a content system in your online business that not only saves you time but enhances your service quality. From identifying your current inefficiencies to setting up a workflow that works for you, this episode is p...

087 Mastering Content Creation Four Steps to Success for Online Wellness Coaches 11.09.2024

Mastering Content Creation: Four Steps to Success for Online Wellness Coaches In today's episode, we’re diving into the essential steps to get your content creation organized, helping you stay consistent and avoid the overwhelm. I’ll walk you through four critical steps: establishing a content creation process, brainstorming ideas, developing high-quality content, and publishing consistently. You'...

086 | Why Organic Content is Essential for Your Wellness Coaching Business 04.09.2024

Why Organic Content is Essential for Your Wellness Coaching Business In today’s episode, we dive into the importance of having a solid content system and a value ladder in your wellness business. I share insights on how a value ladder isn't just a sales funnel, but a strategic roadmap that guides your clients on a transformative journey. We'll explore how your content fits into the customer journe...

085 | Unlocking Success With a Clear Content Strategy and Value Ladder 28.08.2024

Hey Friend! Today's episode is all about creating a clear path to profit by building your value ladder. If you've been feeling lost in your wellness business, spreading content everywhere without a clear direction, this episode is for you! Why should you care? Because without a value ladder, you're on a journey without a destination in your wellness business. You might have a lifetime's worth of c...

084 | Building Your Content Hub: Efficiently Organize and Repurpose Your Wellness Coaching Content 21.08.2024

Building Your Content Hub: Efficiently Organize and Repurpose Your Wellness Coaching Content In this episode, we dive into the concept of a content hub for wellness coaches. I'll guide you through the overwhelming world of digital content management and show you how to effectively organize your vast array of created content. From blogs and podcasts to social media posts and email newsletters, disc...

083 | Unlock Subscriber Growth: Mastering List Building Projects in Asana with Proven Freebie Examples and Funnel Techniques 14.08.2024

Mastering List Building: Effective Freebie Funnels in Asana Welcome back to the Content Systems for Growth podcast with me, Michele Duwe! In today’s episode, I'm diving deep into list building—a crucial aspect for anyone looking to expand their online presence and business. I'll be guiding you through setting up your list building project in Asana, complete with actionable freebie examples to enha...

082 | Avoid Last-Minute Scramble: Effective Year-End Planning and Boosting Revenue for Wellness Coaches 07.08.2024

Avoid Last-Minute Scramble: Effective Year-End Planning and Boosting Revenue for Wellness Coaches In this episode of the Content Systems for Growth podcast, Michele digs into essential planning and promotional strategies for wellness coaches as they prepare for the fourth quarter. With kids heading back to school and the final stretch of the year upon us, it's the perfect time to focus on building...

081 | Struggling to create a long-form content calendar that aligns with business goals and drives revenue? 31.07.2024

Creating a Revenue-Boosting Content Calendar for Wellness Coaches In this episode, Michele provides strategies for health coaches to create a long-form content calendar that aligns with their business goals and drives revenue. She defines long-form content and explains the importance of consistency in content creation. Michele discusses setting up content pillars that align with promotional strate...

080 _ Effortlessly Plan with Mind Mapping_ A Simple Guide For Your Next Wellness Project 24.07.2024

Transforming Project Planning with Mind Mapping for Wellness Coaches Hey Friend! In this episode, learn how mind mapping can help wellness coaches effectively plan their next big project, whether it's launching a new course, starting a podcast, or designing coaching sessions. Michele walks through the steps of creating a mind map, from brainstorming major tasks to detailing actionable steps. Tips...

079 | Streamline Your Wellness Podcast Process in Four Steps 17.07.2024

Streamlining Your Wellness Podcast: Essential Steps for Effective Content Creation Michele here! In today’s episode, I'm excited to share personalized strategies that will transform how you create and organize content for your wellness podcast. If you're looking to enhance your podcast's reach and impact, you're in the right place! Together, we'll explore four essential steps: developing a streaml...

078 | Help! I’m always losing my images/files/content ideas- 3 steps to fix it 10.07.2024

3 Practical Steps to Never Lose Your Digital Content Again Hello Friend, Michele here, in this episode of the Content Systems for Growth podcast, I tackle the common frustration of losing digital images, files, and content ideas. In this episode, I share three practical steps to solve this problem: creating a centralized storage system, implementing a regular backup routine, and developing a consi...

077 | Manage the Busy: Thriving as a Coach and a Mom 03.07.2024

Embracing Calm and Ease: Managing Busy-ness as a Wellness Coach and Mom Hello Friend, Michele here. In this episode, I dive deep into a challenge that many of you face as health and wellness coaches: balancing the demands of family life while running your coaching business from home. I know how it feels to be caught in a cycle of constant busyness, and today, I'm here to share effective strategies...

076 | Midyear Review: Simplify Your Business and Marketing Plan for Your Online Coaching Business 26.06.2024

Mid-Year Check-In Time: Enhancing Your Online Business Strategy Are you ready to take your online health and wellness coaching business to the next level? Join me, Michele, in this empowering episode as I guide you through a mid-year review designed especially for you. Discover the transformative benefits of pausing to reflect on your year so far. By taking the time to assess your progress, you'll...

075 | Turning 'Off' Days On: Master Your Most Unproductive Days with Simple Shifts as an Online Coach 19.06.2024

Welcome to today’s episode where we dive into a topic that hits close to home for many of us: those days when you work non-stop but somehow feel you've accomplished nothing. It’s Michele here, and I understand how frustrating this can be. Even the most organized among us can find ourselves feeling stuck in a rut. So, today, I'm here to remind you that it's okay to have off days and the importance...

074 | Finding Work-Life Balance: Tips for Mom Entrepreneurs 12.06.2024

Achieving Work-Life Balance as a Work-from-Home Entrepreneur and Mom In this episode, Michele discusses her journey to finding a balance between her online business and family life after years in a corporate hustle culture. She explores two types of entrepreneurs: those who overwork and those who struggle with time management. Michele shares strategies for establishing routines, setting personal b...

073 | Creating Your Blueprint for Success: The Dream Week Strategy 05.06.2024

Creating Your Dream Week for Business Clarity and Success In this episode, Michele discusses the importance of clarity in your online business by envisioning your 'dream week.' She shares personal experiences and stresses the significance of journaling in discovering what truly fulfills you. By aligning your business activities with your core values, you can achieve freedom and flexibility. Practi...

072 | Efficient Work Strategies: The Power of Time Blocking 29.05.2024

Mastering Time-Blocking for Enhanced Productivity This script introduces time-blocking as a powerful tool for online entrepreneurs feeling overwhelmed by their daily tasks. It emphasizes the inefficiency of jumping from one project to another and advocates for a structured approach to daily schedules. The script details how to identify and utilize 'power hours,' suggests time-blocking for both hou...

071 | 5 Tips for Dealing With Creative Burnout and Staying Motivated As An Online Entrepreneur 22.05.2024

Overcoming Creative Burnout: Strategies for Content Creators In this episode of the Content Systems for Growth podcast, host Michele addresses the common issue of creative burnout among online entrepreneurs, sharing her personal experience of taking a year off from creating content due to burnout. She highlights the importance of recognizing the signs of creative burnout and provides five actionab...

070 | The Hidden Side Effects of Giving Away Your Services for Free | Prevent Free Coaching 15.05.2024

Mindset Shifts for Valuing Your Coaching Services Welcome to this eye-opening episode where Michele discusses the often overlooked consequences of offering your coaching services for free. Michele explores the unseen consequences of giving away services for free due to self-doubt and the fear of not enough experience as a newish wellness coach. Michele shares personal experiences and insights on t...

069 | Email Marketing Funnel Process to Grow Your Email List 08.05.2024

Maximizing Your Email Marketing Funnel This episode gets into how to diversify your organic content marketing strategy to grow your coaching business's email list. It begins by revisiting episode 64 on planning your opt-in freebie before moving on to actionable steps for creating a repeatable email marketing funnel process. The discussion highlights the importance of understanding the goal of orga...

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