Nicole Michaelis

Content Rookie

Arts EN ↓ 77 episodes

A podcast for people who want to learn Content Marketing, Content Strategy and Copywriting. Join Nicole Michaelis and guests to discuss the practice (and art) of all things content.

Author

Nicole Michaelis

Episodes

Getting to know your audience 25.03.2020 23:55

Episode 2: Getting to know your audience Learn how to use the Persona framework to get to know your audience. Who are they, what do they consume and how does that impact the content you create?  Knowing your audience (their goals, fears, values, interests) is the foundation for creating relevant content. How would you be able to provide valuable content otherwise? I'll be talking about the Pe...

What is content marketing? 20.03.2020 23:52

Episode 1: What is content marketing? An introduction to what content marketing is and its purpose. A look at current trends, challenges and best-practice (B2C, B2B). Content marketing means a lot of different things to a lot of people. But really, it's about delivering value your audience cares about. Like in any good relationship. Let's dive in and see how this can look like for different compan...