Baylee Gunnell

Content Logistics

Business EN ↓ 77 episodes

Content Logistics is a show where we explore the foundational (and sometimes frustrating) elements of how solid content informs good marketing. If you’re on a small but mighty team this show is for you. We’re talking to the experts - learning all their tips and tricks then sharing them with you. We don’t gate-keep here. Get ready to learn from the best and be empowered to grow as a creative, a professional, and a BOSS marketer.

Author

Baylee Gunnell

Episodes

How to launch a B2B influencer campaign with Jay Desai 14.07.2021 45:02

What is influencer marketing all about? How can you build quality relationships with influencers? And is B2B influencer marketing the same as B2C? If you've asked yourself any of these questions before, prepare yourself to finally get some of those answers from Jay Desai. Jay is the Founder of Swpely, a tool for saving, curating, and sharing modern content on the internet. He decided to buil...

Understand when to create new content and refresh old content with Justin Simon 17.06.2021 1:00:56

"Everything's content," says Justin Simon, the Global SEO and Content Lead at TechSmith. Justin and host Camille Trent discuss the differences between creating content and repurposing older content. Justin explains how most content teams are under constant pressure with trying to "reinvent the wheel" and are directed towards new content initiatives. But the truth is, ther...