Content Lessons with Justin

In this podcast episode, Justin Vajko explores the intricacies of content marketing with guest Carl Stabe. They discuss the importance of feedback loops in marketing, the necessity of documenting and analyzing content performance, and the challenges of narrowing down a niche. The conversation emphasizes the role of ego in content creation, the value of interviewing customers for insights, and the...

In this episode, Justin and Conrad Zolman delve into the intricacies of content marketing, particularly focusing on cold emailing as a powerful tool for engagement. They discuss the evolution of email strategies, the importance of crafting engaging content, and the innovative 'hands-up shoulder shrug' approach to connect with audiences. The conversation emphasizes the significance of humil...

In this podcast episode, Justin Vajko and Caitlin Ryon-Duffy discuss the evolving landscape of content marketing, emphasizing the importance of storytelling, authenticity, and adapting strategies to meet client needs. To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro Here are several topics we cover in this episode: - Content marketing re...

In this podcast episode, Justin Vajko interviews Matthew Proctor, a seasoned content marketer with over 15 years of experience. Here are several topics we cover: - Content marketing requires a long-term commitment. - High-stakes industries value quality content. - AI can assist but lacks the ability to build trust. - Webinars should focus on education, not sales. - Video content is essential for m...

In this episode, Justin Vajko interviews Sarah Oyungu, a fractional CMO, to explore the intricacies of content marketing. They discuss the importance of understanding the 'why' behind content creation, the balance between structured and emotional content, and the significance of human insights in marketing strategies. Sarah shares her experiences and strategies for helping clients articulate their...

In this conversation, Justin Vajko and his guest, Joeri, discuss effective content marketing strategies, particularly focusing on organic marketing on LinkedIn. They explore the importance of building a personal brand, the time investment required for success, and how to navigate LinkedIn's changing algorithm. The discussion also highlights client success stories, emphasizing the effectiveness of...

In this episode of Content Lessons, Justin Vajko interviews Julie Nichols, a content marketing expert, who shares her insights on the importance of branding, storytelling, and understanding client needs in content marketing. Julie discusses her journey from theater to content marketing, the significance of creating engaging content for professional services, and how to measure the success of conte...

In this conversation, Justin Vajko interviews Jonathan Cor, a social media copywriter specializing in the construction industry. They discuss the intricacies of content marketing, the importance of social media in building a brand, and the challenges of engaging with an audience. Jonathan shares his journey from being an in-house marketer to running his own agency, emphasizing the significance of...

In this episode of 'Content Lessons with Justin', Justin Vajko interviews Ben Wise, founder of Storyd, a ghostwriting studio that specializes in creating compelling LinkedIn content for seven-figure founders in the B2B space. They discuss various strategies for attracting clients, the importance of storytelling in content marketing, and how to differentiate services in a crowded market. Ben shares...

Sandra Macele is a LinkedIn carousel goddess. But it wasn't always that way. Listen in as she shares her journey of transitioning from video production to mastering entertaining LinkedIn carousels that get her thousands of likes and comments and plenty of leads every month. Find Sandra at https://www.linkedin.com/in/sandra-macele/ Find Justin at https://www.linkedin.com/in/justinvajko/ or www....