Content Inc. - The Podcast

Today I break down how I use two AI tools from OpenAI - ChatGPT and DALLE-2. How are you using these tools? I'd love to know. Please leave me a comment at ContentInc.io . This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand.  It's never been a better time for creators to publish. Lulu has been empowering creators to publish and prosper for the la...

This week we dive into a special preview of Epic Content Marketing...breaking down all the elements of a content channel plan and how it comes together, including: • The channel • The persona • The content goal • The primary content type • The structure • The tone • Channel integration • The desired action • The editorial plan This episode is sponsored by Lulu.com Writing a book is one of the best...

Content creators tend to complicate the model. But generally, a successful business model for a content creator is pretty simple. For audience building, we simplify...generally one controlled channel (email) and two social channels. For revenue, we diversify and develop as many money initiatives as possible. Done and done. This episode is sponsored by Lulu.com Writing a book is one of the best thi...

Here's the full story behind why we created $TILT coin, and how its demise was due to building on rented land. If you are interested in building on Web3, this is a great case study in what NOT to do with your Web3 token project. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand.  It's never been a better time for creators to publish. Lulu has...

Now is the absolute best time to lean into YOU. That's right. All your quirks. All your weirdness. The way you talk. The way you write. You need to take these things and embrace them to become the content entrepreneur you truly know you can be. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand.  It's never been a better time for creators to pu...

I'm taking a calculated play on LinkedIn in 2023. In this episode I go through the reasons why, and what I'm doing, step-by-step, to increase my audience and drive revenue leveraging LinkedIn over the next 12 months. This episode is sponsored by Lulu.com Writing a book is one of the best things you can do for your brand.  It's never been a better time for creators to publish. Lulu has been empower...

The best content creators on the planet have what Maven's Wes Kao calls a "Spiky Point of View." A spiky point of view can be the one thing that separates you from all the other content clutter out there. According to Wes: A spiky point of view can be debated. A spiky point of view isn't controversial for the sake of it. A spiky point of view teaches your audience something relevant they don't alr...

A special "live" episode of the 10k Creator show with Daren and Joe. In this episode, we run through the first season of 10k Creator and talk content and legal, getting started, major learnings, what to do and what not to do with your content creation business in 2023. ----- The 10k Creator is sponsored by three amazing companies. If you need to publish a book, go to Lulu . Go get your email on at...

Sponsorships and ads may be low-hanging fruit for content creators, but it's definitely not easy. Here are three tips to get you started, including time expectations, list creation and email deployment practices. This episode is sponsored by Ecamm. Ecamm Live is the number one choice for busy podcasters who want to easily create professional looking video podcasts. Video podcasts are more engaging...

The Content Inc. model only works if we are consistently helping other people. But who is your "other people"? Now is the time to evaluate the specific audience you are trying to help so that you can truly develop a successful content business. I think you'll love this story about my grandfather that makes the point. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Conte...

Joe is back for the final episode of The 10k Creator! In this episode Joe shares his biggest takeaways from the four guest episodes, and Daren gives an update on his business and how it's grown over the last two months. Specifically they discuss Twitter audience growth, website traffic growth, email subscriber growth, and revenue growth.  Did the advice and coaching that Daren received this season...

It seems every social platform is going through significant change...Twitter, TikTok, Facebook, Instagram and more. Content creators need to treat this moment like media professionals have for the last 20 years: a focus on email. Now more than ever, we need to focus on our owned audiences. Here's what you need to do right now. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See...

Brian Clark is the founder of Copyblogger as well as his two current projects Unemployable and Further. He's a pioneer in content marketing, having built up multiple businesses to six, seven, and even eight-figures in revenue. In this episode, Brian gives Daren clarity about the process of building a content business, and helps him frame his businesses in a new way. If you've listened to this whol...

Whether you are thinking about "ever" selling your content business, or you want to create the most valuable business asset possible, there are four critical things you need to start implementing now. Special thanks to Lexi Grant from They Got Acquired for her four tips on preparing to sell your content business. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content I...

Our third guest expert for the 10k Creator Podcast is Lexi Grant from They Got Acquired. Lexi has successfully grown and sold multiple content businesses and is here to teach Daren her approach to building those businesses. In the episode they discuss the three areas of business she recommends creators spend their time on - content, monetization, and distribution - and how to balance your time bet...

Speaking is critical for your success as a content entrepreneur. And there is a right way and a wrong way to go about getting more speaking gigs. Here are five things you need to do now to solidify yourself into the speaking hall-of-fame. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcast home . Get more on building your con...

In our second guest expert episode, we welcome Daphne Gomez to the show. Daphne runs Teacher Career Coach, a resource for teachers who may be looking to leave the classroom and use their skills to pursue other opportunities. In this episode, Daphne works with Daren on how his products can work together to generate more revenue, and outlines her approach to growing an audience of over 100k on socia...

An amazing reminder of how content, art and commerce come together into something beautiful...or not. Here are some lessons from Disney on building content brands, and a small dis against Seth Godin. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcast home . Get more on building your content creation business by subscribing t...

In this episode of The 10k Creator, we have our first guest expert, Jay Clouse, the founder of Creator Science and host of the popular Creative Elements podcast. Jay and Daren discuss the strategies that creators can use to grow their revenue at their pace, whether quicker or slower to allow for more freedom of time. They talk about ways to get customers onto your email list and how to grow revenu...

With US and Chinese tensions continuing to rise, does that mean TikTok could ultimately be banned in the United States? I believe the answer is yes. Content creators need to come up with a strategy now around how to move off this "rented land" into more controlled options like email, membership and Web3. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episod...

In this episode of The 10k Creator, we've caught up to the current phase of Daren's content business, Craftsman Creative. We get a unique look into the "state of the union", where he's at with his audience growth and his monthly revenue.  Joe talks about the importance of finding predictable sources for traffic that lead to audience growth, and lists a number of ways to diversify your income as a...

I have this friend who seems to be failing. Why? He's not limiting himself in two different ways...and he's making the two biggest mistakes that content entrepreneurs make. If you limit yourself, opportunities will open before your eyes. But YOU have to make the decision. ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcast ho...

In this episode of The 10k Creator, Joe & Daren discuss the power of projects, how they can give your growth a boost, give you easier access to collaborators, sponsors, and audience, and how often to create projects in your own business. On the audience growth side, they talk about finding and choosing keywords that are important for traffic to your site, how to promote your content to get people...

The majority of content creators fall into the average category. Not because they can't be great, but because their focus is holding them back. If you want to be the leading informational expert in your niche, you are going to have to stop doing many things. You need to take all the light, focus it in one direction, and became the laser you know you can be. ------- Like this episode? SUBSCRIBE on...

In this episode of The 10k creator, Joe & Daren discuss the next phase in the content entrepreneur journey - 500-1000 email subscribers and making your initial money. They talk about the importance of selecting a platform, why you need to create a consistent content publishing schedule, and how to craft offers for your audience to convert them into customers. Joe shares how he targets keyword phra...