Content Inc. - The Podcast

An extended podcast covering six key ways you can take your content business to the next level. These include: Rethinking your exit strategy Taking your content tilt seriously Are you a creator or a media business? The focus on email Your base plus OPC Adding content pillar projects Plus a bonus idea you won't want to miss! Today's episode is brought to you by Memberful. Whether your passion is jo...

If you had just one year to live, how would you change your content creation business? This episode could change your life and career. I hope it does. Links: Tim Minchin's Commencement Speech ------- Like this episode? SUBSCRIBE on Apple , Spotify or Google . See all Content Inc episodes at the Content Inc. podcast home . Get my personal newsletter today and receive my free goal-setting guide toda...

A special episode of Content Inc.! I'm bringing in my content marketing colleague Robert Rose to discuss our content, marketing and media predictions for 2024. ------ This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content. Turning your content into a printed book with Lulu has never been easier. Create a free account today at L...

Let's make 2024 truly incredible (for you and for others) by doing these nine critical activities. 1. Decide On Your Goals I've talked many times on this podcast about  Warren Buffett's 25/5 goal-setting strategy . It works. It also gets your priorities straight and helps you FOCUS. 2. Review Your Goals Every Morning Part of my personal success formula is writing down and then reviewing what I wan...

Do you know why you are doing all the things you are doing? Most content entrepreneurs don't. Take a few minutes and do this quick exercise. It will change your stars. ------ This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content. Turning your content into a printed book with Lulu has never been easier. Create a free account to...

Are you in a content slump? If so, perhaps taking a hard look at these four questions will make the difference. What is your content's purpose? Who is your specific audience? Are you taking your headlines seriously? Is there money to support your content business? ------ This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content. T...

Here's everything you need to know about what happened at OpenAI in less than five minutes. ------ This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content. Turning your content into a printed book with Lulu has never been easier. Create a free account today at Lulu.com to get started. ------- Like this episode? SUBSCRIBE on Appl...

Sometimes we get into a rut as content entrepreneurs, using the same old ways to monetize content over and over again. Maybe there is a better way. In this episode I give a few examples of unique ways to fund your content business. ------ This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content. Turning your content into a printe...

The biggest problem right now with new content launches is differentiation (or lack of it). The majority of new (and ongoing) content projects simply aren't different enough to break through all the clutter. Today we talk about two things you can do to change that. ------ This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content....

Last week I listened to a best-selling author give a masterclass on writing and content productivity tips. In this episode I go through the ones that impacted me the most. Show links: 20Books Author Kevin J. Anderson This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content. Turning your content into a printed book with Lulu has n...

Sometimes, the name you chose for your content brand just doesn't work. Maybe it did at one point...but now you know the truth...it just doesn't fit. It's holding you back. It's time to make a change. Here's my story about making two big name changes. I think it will help. Also, here's my friend Jay Clouse's story of his name change (with some amazing results). Content Entrepreneur Expo - Registra...

I just refreshed my entire website and made five important changes. Here they are! One, make it personal. Have the copy come from you, not the third person. Two, lean in to what makes you, well, you. Your differences are a positive. Accentuate that. Three, you should have only one major CTA. The most important is that they start to receive regular communication from you. You can sell them things o...

John Mulaney and Louis CK (before all the trouble) have two very different models as content creators. In this episode, Joe breaks down the differences between them and how YOU (the content entrepreneur) need to choose which one you want in order to be truly successful. Show links: John Mulaney on Hot Ones Fereed Zakaria on Prof G This episode is sponsored by Lulu.com Books are among the top 3 mos...

Website traffic from social media sites has fallen off a click for most media, brand and creator sites. Can we even use social media to help our business anymore? The answer is a big-fat maybe...but only if we adhere to the "no-click" social media strategy. This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content. Turning your co...

Joe's fall travel has begun. The good news is that Joe is listening to the trends. In this podcast, JP breaks down four key trends, including the move to in-person events, the AI-spending freeze in consulting, an overall spending indicator (student loans) and more. This episode is sponsored by Lulu.com Books are among the top 3 most profitable and most utilized tactics to monetize content. Turning...

Here's everything you need to know to quit your current corporate position and start a content business. My wife and I (and an amazing group of people) started Content Marketing World in 2011. This is the first year the event is not in Cleveland. I'm a bit sad about this move, but I totally get it. It's so much easier to attract international travelers to a location like DC (direct flights in many...

If you are trying to build a content empire, either as an individual creator or as part of a content marketing team, this episode is for you. Here's Joe guesting on Louis Grenier's amazing podcast "Everyone Hates Marketers." In this episode, Joe and Louis break down what it takes to find your content topic, build a niche, how long it should take, how to drive revenue and stupid things marketers do...

The tide has turned over the past decade. Today, most creators do not control their own content distribution. We've lost direct access to the audience. So, no asset. No data. Creators need to change this, but they cannot do it by themselves. We need the fans to unite and buy direct. This episode is sponsored by Lulu.com If making money with your content seems like an uphill battle, I have good new...

I started my first business in 2007. I squandered about two years time because I didn't understand these concepts. Here are five distinct ways you can grow your content business (that I wish I knew then). This episode is sponsored by Lulu.com If making money with your content seems like an uphill battle, I have good news. The 2023 Content Entrepreneur Research is out: Books are among the top 3 mos...

This week, Joe answers a listener question about how to survive with your content creator business when your audience is still very, very small. Hint: There isn't just one way. Here are a number of survival tips that will help. This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a boo...

A special Content Inc. episode with content pioneer Brian Clark. Brian talks about the longevity economy and the special opportunity creators and marketers have by understanding the market changes around aging. For more information on the longevity economy, check out Brian's site LongevityGains.com . Listen to the previous episode with Brian about the creatory economy at Content Inc. episode 297 ....

There have been a slew of AI-generated books being published on Amazon and Goodreads in the names of legitimate authors. In today's podcast, Joe breaks down a horrific example from author Jane Friedman. Simply put, Amazon might have outlived its usefulness as a bookseller for independent authors. Today's link: I Would Rather See My Books Pirated by Jane Friedman This episode is sponsored by Lulu.c...

I know...another podcast about exit strategies. Don't worry. This one goes through a very easy three-step process that every entrepreneur should be employing. Make this one worth your time! This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing conten...

Big news this week as we have sold The Tilt and Creator Economy Expo to our partners at Lulu. My role is changing a bit, and I'm excited to announce a new book services business that's important for content creators. Listen in for the details! This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their conte...

I spent the week listening to AI experts and marketing professionals living in the world of artificial intelligence. I have some thoughts on what we need to do. Be warned! This episode is sponsored by Lulu.com 37% of creators surveyed by The Tilt this year said that one of the top 3 most profitable ways to monetize their content is with a book. Turning your best performing content into a printed b...