Joe Pulizzi

Content Inc. - The Podcast

Business EN ↓ 538 episodes

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per epis...

Author

Joe Pulizzi

Episodes

Episode 138: Transitions And Decisions 06.06.2016 4:03

Episode 137: Stop Being So Productive 30.05.2016 4:23

Episode 136: The Absence of Strategy Is Natural 23.05.2016 4:04

Episode 135: Battle Buy-In With a Media Model 16.05.2016 4:07

Episode 134: To Give Is Human 09.05.2016 3:56

Episode 133: Does Your Content Stand For Something? 02.05.2016 3:49

Episode 132: Content Marketing As R&D 25.04.2016 4:06

Episode 131: An Inch Deep And A Mile Wide 18.04.2016 3:36

Episode 130: Preparing For A World Without Typed Search 11.04.2016 3:57

Episode 129: Finding Your White Space 04.04.2016 4:03

Episode 128: You Don't Have To Create Art 28.03.2016 4:11

Episode 127: The New Wave of Talent Sponsorship 21.03.2016 3:55

Episode 126: Looking Beyond Tomorrow 14.03.2016 3:42

Episode 125: Marketing Get Ready For Machine Learning 07.03.2016 4:04

Episode 124: Becoming Meaningful Specific 29.02.2016 4:20

Episode 123: There Are No New Stories 22.02.2016 4:32

Episode 122: What We Can Learn About Content Marketing From SportsCenter 15.02.2016 4:16

Episode 121: Confident Content 08.02.2016 4:20

Episode 120: The New Opportunities Might Not Be So New 01.02.2016 4:06

Episode 119: A Little Buy Versus Build Exercise 25.01.2016 4:07

Episode 118: Kickstart Your Content By Leveraging Native Advertising 18.01.2016 4:44

Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc., Joe Pulizzi shares how native advertising is the gateway drug for true content marketing and though it may have it's critics, is not necessarily a bad idea. He shares a few examples of how native advertising may be working but more importantly how taking the...

Episode 117: Falling For The Social Media Trap 11.01.2016 4:54

Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc., Joe Pulizzi discusses the recent decision by Basecamp to move their blog from their own site over to Medium. Joe shares his concerns of giving up control of your content entirely and provides an alternative solution if you may be considerin...

Episode 116: Your 6 Step Goal Setting Process 05.01.2016 6:35

In this episode of Content Inc., Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He breaks down the six areas he works on every year in his goal-setting process and reviews some of the key elements to successful implementation and achievement.

Episode 115: A Mission Bigger Than You In 2016 04.01.2016 3:30

Accomplishing a goal is not the hardest part of the goal-setting process. Setting the goal and then following through to accomplishment is where most people and businesses fail. In this episode of Content Inc., Joe Pulizzi challenges you to make your content marketing goal for 2016 bigger than your brand. Work towards putting full effort on serving your customers and go big in the process.

Episode 114: 3 Content Predictions For 2016 29.12.2015 6:43

As 2015 winds to a close and a New Year is set to start just around the corner, it's time to share some predictions for 2016. In this episode of Content Inc., Joe Pulizzi shares three of his big predictions for content marketing as an industry for 2016.