Content Inc. - The Podcast

I first started in content marketing back in 2000 at a business-to-business publishing company. At that time, we were selling clients, for the most part, custom magazines. The goals of the magazine were to build more loyal audiences with repeat purchases or for lead generation programs for prospects. I worked on projects with Autodesk and Agilent that were mind blowing (and effective). But not all...

I've been struggling about where to put community tokens (creator coins or social tokens) in the content creator business model. I think I found the answer. They actually aren't a separate category. I believe you duplicate the fiat model with a secondary token business model. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter.

The ability for content entrepreneurs to create their own digital property through NFTs is a game changer. Now is the time to start learning, experimenting and looking differently at how you create content and how you can package that experience for the future. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new v...

NFTs could be the greatest opt-in subscription for content creators since the dawn of email. NFTs could function more like NETs in the future, or Never Ending Tickets. Are we at the dawn of a new business model for content creators or is this fool's gold? ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version...

For decades we've had "their" models and "mine" models for content creator business models. Today, because of the blockchain, we can have "our" models. It's all about community and social tokens and there is a big opportunity here for content creators and content entrepreneurs. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter...

Apparently we are all doing our "to-do" lists the wrong way. Instead of making a list and crossing off your items, your job is to select only one thing from that list and complete it. Everything else is noise. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content In...

An overview of my keynote from Content Marketing World 2021, where I review 10 amazing opportunities/strategies where content entrepreneurs are out maneuvering content marketers. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Busin...

Most companies look at content competition in the wrong way. In the content world, competition is more like partnership. In the new world, the rising tide lifts all boats. Time to change our approach to competitors. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Cont...

Right now, we have to be what's called "risk on." It's too easy to fall into the trap of being comfortable. Want to grow? To succeed? We need to stretch out our arms to push out the sameness. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Conten...

Is a new business model for content entrepreneurs upon us? Well...maybe. It may be that new community-first models are superior to Web2 models of the past. Enter...Web 2.5. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, B...

In Web 3.0, is it possible to not only generate revenue for yourself through content creation, but for your audience as well? I think this is actually a thing, and maybe we need to begin planning for it. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: St...

All content entrepreneurs need to start with an MVA, a minimum viable audience, before they launch products or diversify. Here's how to get started. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience...

Content creators at big corporations and those creating content for their own businesses need to figure out how to get started with NFTs...and do it quickly. Here's a guide. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business,...

We cap off our Content Inc. book tour interview series with John Lee Dumas from EOF. How did he build it? What was his content tilt? What's the production cycle? How does he build an audience through guest interviews. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Co...

John Rockefeller celebrated one day every year over all others, and teaches us why content entrepreneurs need to celebrate this date as well. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and Bec...

Trish breaks down the secret to her success on YouTube and how she generates multiple lines of revenue from building an audience through video. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and B...

In our just-released content entrepreneur benchmark study, there are two very concerning statistics that need to change if we are going to move this profession forward. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build...

I sit down with Brian Clark, one of the OGs of content marketing and content entrepreneurship, on how he started and grew his content creation business into millions. In the interview, Brian discusses: - his start in blogging. - the focus on email newsletters and email lists. - revenue strategies including courses, paid content and affiliate programs. ------- See all Content Inc episodes at the Co...

So many companies either forget or don't have a why to their content before they choose all the whats. This may be the biggest mistake in content marketing now. Doing an analysis now will save you in the long run. H/T to comedian Michael Jr. for the insight. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new vers...

A fascinating interview with Chad Ostrowski, Rae Hughart, and Jeff Gargas of Teach Better, one of the content entrepreneur case studies from Content Inc. Includes the origin story, audience-building techniques, revenue strategies and strategic planning. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version o...

Building a loyal audience over time is challenging at best. A much "easier" way is to create your own content category. If you can make this happen, it will be the best marketing initiative you'll ever create in your lifetime. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book t...

An in-depth interview with comedian Michael Jr. about his content-driven business, his mission statement, how he focuses on serving an audience, and his keys to content creation success. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-Fir...

So much of what we do as content creators, content entrepreneurs and marketers is based on what people have done in the past. This is not the correct way to think or act. You have an opportunity to start with a tabula rasa, or clean slate, and focus on building value every day instead of interruption. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing t...

An in-depth interview with Kristen Bor who created one of the leading "van life" destinations. Find out how she started and grew a blog into a content empire. Kristen discusses how she leverages Pinterest and Instagram, how she drives affiliate revenues, and what SEO really means to bloggers. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt...

In this episode, Joe talks about what we can learn from the podcast, Smartless, and their big sale to Amazon. It's all about taking back control. ------- See all Content Inc episodes at the Content Inc. podcast home . Get more by subscribing to TheTilt.com newsletter. Order the new version of Joe's best-selling book today - Content Inc.: Start a Content-First Business, Build a Massive Audience and...