Superpath
Content, Briefly
"Content, Briefly" is your go-to podcast for content marketing strategy. Each week, host Jimmy Daly interviews SaaS content leaders to understand all the nuances of their content programs—things like content org structure, KPIs, workflows, meeting agendas, and much more. This podcast is presented by Superpath, the internet's best content marketing community.
Author
Superpath
Category
Podcast website
Latest episode
Jul 8, 2026
Where to listen?
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Episodes
Is There a Difference Between Distribution and Repurposing in Zero-Click World? 16.06.2025 23:26
In this episode of Content, Briefly, Jimmy Daly talks with Eric Doty about the evolving landscape of content distribution and repurposing. They explore how AI and platform changes are blurring these lines and reshaping content strategies. Eric shares h...
Tom Rudnai on How to Maximize and Measure Revenue Impact 09.06.2025 52:13
In this episode of Content, Briefly, Tom Rudnai from Demand-Genius joins Jimmy Daly to discuss the evolving landscape of B2B content strategy amid the rise of AI and shifting platform algorithms. They explore how marketers can move beyond keyword optim...
What is The Future of Content Marketing? 02.06.2025 31:22
In this episode of Content, Briefly, Jimmy and Eric discuss the future of content marketing as AI and changing SEO reshape the landscape. They highlight the importance of owning your audience through email and authentic storytelling over formulaic cont...
Deedi Brown on Which is Changing Faster: The Products We Market or The Way We Market Them? 26.05.2025 30:58
In this episode of Content, Briefly, Jimmy sits down with Deedi Brown, Head of Content and Education at Bubble, to explore the dynamic intersection of no-code development, AI, and content strategy. They dive into how Bubble is evolving as a leading no-...
How to Become More Senior/Strategic 19.05.2025 27:07
In this episode of Content, Briefly, Jimmy and Eric chat about what it really means to be “strategic” in content marketing and career growth. They unpack how strategy goes beyond tactics to impact business outcomes, and why shifting from a craft-focuse...
Tom Rudnai on Why Revenue Impact is More Important Than Ever 12.05.2025 29:43
In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement wit...
The Changing Content Skillset 05.05.2025 24:35
In this episode of Content, Briefly, Jimmy and Eric explore how the content marketing skillset is evolving in the age of AI. They discuss the shift from mastering writing alone to becoming multidisciplinary marketers who balance craft, business thinkin...
The Best Brand Primer I've Ever Heard with Kevan Lee and Shannon Deep 28.04.2025 42:51
In this special 100th episode of Content, Briefly, Jimmy welcomes Kevan Lee and Shannon Deep, co-founders of Bonfire, a brand advisory focused on B2B SaaS. Kevan and Shannon share their unconventional career paths from content and marketing roles at co...
Mariela Azcuy on PR, Content and Earned Media 22.04.2025 32:19
In this episode of Content, Briefly, Jimmy chats with Mariela Azcuy, VP of B2B Strategy and Executive Communications at Carve Communications. Mariela shares her career path from agency PR to in-house roles and back, and unpacks how Carve helps tech cli...
Carly Baker on Running Hubspot's Podcast and YouTube Network 14.04.2025 42:25
In this episode of Content, Briefly, Jimmy chats with Carly Baker from HubSpot, a legendary content marketing company. Carly shares her journey from being a professional musician to leading media partnerships at HubSpot. She discusses the evolution of ...
Dan Levy on Storytelling and Positioning 07.04.2025 29:08
In this episode of Content, Briefly, Jimmy chats with Dan Levy, founder of Storyline. Dan shares his journey from Spark Sheet to launching Storyline, a business focused on strategic storytelling for B2B tech companies. He discusses the importance of po...
Winona Rajamohan on Being a One-Person Content, Brand and PR Team 31.03.2025 28:56
In this episode of Content, Briefly, Jimmy chats with Winona Rajamohan, the one-person content team at Smartcar, discusses her role managing the Smartcar Blog and Newsletter. She shares her journey from Hire Easy to Smartcar, an API platform that helps...
Close: Chelsea Castle on Meeting Your Readers Where They Are 24.03.2025 32:58
In this episode of Content, Briefly, Jimmy chats with Chelsea Castle, Head of Content and Brand at Close. Chelsea discusses her transition from journalism to tech, her role at Close, and their content and brand strategies. They explore the evolving lan...
The Writing Company: Michaela Cavallaro on Great Client Relationships 17.03.2025 27:51
In this episode of Content Briefly, Jimmy chats with Michaela Cavallaro, Executive Editor and Partner at The Writing Company. Michaela shares her journey from journalism to becoming a partner at an editorial agency. They discuss the evolution of conten...
EditorNinja: John Doherty on the Business of Content 10.03.2025 34:09
In this episode of SuperPath, Jimmy interviews John Doherty, founder of Editor Ninja and Credo. They discuss John's extensive career in content and SEO, his experiences working for companies like Zillow and Distilled, and his journey into entrepreneurs...
Charlie Rhomberg on AI-native writing 03.03.2025 22:49
In this episode of SuperPath, Jimmy chats with Charlie Romberg, an AI-native freelance writer based in Boulder, Colorado. Charlie shares his journey from corporate finance to freelance writing, leveraging AI tools to enhance his content creation proces...
Flying Cat: Maeva Cifuentes on Localization and GEO 24.02.2025 29:46
In this episode of Content Briefly, host Jimmy interviews Maiva Cifuentes, founder and CEO of Flying Cat Marketing. They discuss Maiva’s role, Flying Cat Marketing’s operations, the intricacies of localization and internationalization, the emerging fie...
Atlassian: Ashley Faus on human-centered marketing in the age of AI 20.02.2025 30:37
In this episode of SuperPath, Jimmy interviews Ashley Faust, Head of Lifecycle Marketing Portfolio at Atlassian. They discuss Ashley’s role, her journey at Atlassian, the intricacies of lifecycle marketing, and the importance of content in various mark...
Jolly SEO: Greg Heilers on why links still matters 10.02.2025 26:46
In this episode of Content Briefly, host Jimmy interviews Greg Healers, co-founder of Jolly SEO. They discuss Greg’srole, Jolly SEO’s operations, the impact of AI on SEO and link building, and more. This episode is brought to you by our friends at Tens...
2025 content predictions (and thank YOU) 23.12.2024 13:21
In this ‘Year in Review’ episode of Content, Briefly, Jimmy Daly, Co-founder of Superpath shared his overview of the year, what to expect for 2025, and things to be mindful of in the next year. ************************ Timestamps: 00:00 Intro 01:23 Wha...
Microsoft: Heike Young on career growth and creative fulfillment 16.12.2024 32:59
In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more. Thi...
Klaviyo: Tracey Wallace on pre- vs. post-IPO content 10.12.2024 29:25
In this episode of Content Briefly, we interviewed Tracey Wallace, Director of Content Strategy at Klaviyo, and discussed her job responsibilities, Klaviyo’s content team operation, Tracey’s weekly newsletter, and more. This episode is brought to you b...
Dock: Eric Doty's 2025 content plans 02.12.2024 37:06
To get Superpath Pro's BFCM deal, go to superpath.co and use the code "blackfriday2024". In this episode of Content Briefly, we interviewed Eric Doty, Content Lead at Dock and Head of Community at Superpath, and discussed what he’s up to, his content p...
Equals: Matt Hodges on keeping content simple 25.11.2024 37:51
In this episode of Content Briefly, we interviewed Matt Hodges, Head of Product Marketing at Equals, and discussed Equals blog ‘Wrap Text’, the Substack component of it, their unique perspective, and more. This episode was brought to you by our friends...
Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy) 18.11.2024 28:25
In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more. This episode is brou...
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