Content and Conversation: Organic Growth Insights from Siege Media

Show Notes: 00:30: When does prioritizing immediate links make sense? 2:46: Content formats that get results in a short time frame 3:56: Risks involved with short term link building content 5:46: Link outcomes and expectations in a 6 month strategy 9:00: What businesses can focus on a longer, 1+ year timeline? 10:30: Content formats better suited for a long term strategy 12:15: Link outcomes and e...

Show Notes: 00:40: How has SEO influenced media relations for you? 8:16: What are pet peeves you have when SEOs try pitching? 11:03: Why you shouldn’t stress over blog links vs. money page links 14:27: Relationship building tips for marketers starting at zero 19:20: Personalizing pitches with scale 25:21: How to foster relationships outside your specific pitch needs 26:51: Determining a good send...

Show Notes: 00:41: How to build bottom funnel links through outreach 4:12: Moving links from your homepage to a relevant product page 4:55: Adding citable elements to your bottom funnel pages 6:24: Ideas for blending long form content with landing pages 9:15: How to use internal linking in content to your benefit 10:42: Can visuals, such as infographics, fit on product pages to encourage links? Sh...

Show Notes: 00:22: What ESG stands for and addresses 1:42: How “Reimagining Capitalism in a World on Fire” by Rebecca Henderson influenced Siege Media 2:36: Using ESG to analyze potential clients 3:33: Types of businesses that may not qualify 3:57: Why darker industries rely more on agencies 6:19: Working for causes = better internal fulfillment 6:47: Breaking down the client-agency relationship 7...

Show Notes: 00:21: Julia McCoy’s background, the origin of Express Writers 2:37: How to interview new writers 5:39: The best process when vetting portfolios 8:02: The ideal writing staff split and why industry-specific writers are necessary 9:37: What is a typical tempo of your editorial team? 10:36: In-house vs. outsourced team structure 14:04: How clients split copywriting duties in-house 16:02:...

Show Notes: 00:34: Welcome back, Vince! Siege Media’s Director of Digital PR 00:40: GameStop stocks and how to manipulate the stock market 1:20: What is digital PR? 2:57: Why is “digital PR” trending? 4:37: The differences between digital PR, SEO and link building 6:01: Viral content vs. brand identity 6:28: What are the biggest digital PR mistakes? 7:40: What “going viral” means in different indu...

Show Notes: 00:27: Jenn’s background and how she landed at GitHub 1:06: GitHub’s technical foundation pre-SEO 2:00: How Jenn prioritized SEO with developers, engineers and CTOs in mind 3:14: Beginner vs. advanced keyword topics 5:15: Understanding enterprise intent for a technical audience 6:10: How SEO is defined at GitHub i.e. marketing 7:28: The collaboration between SEO and content creators 8:...

Show Notes: 1:04: Cyrus Shepard, Founder of Zyppy | How Core Web Vitals, passage indexing and engagement will impact both ranking signals and click-through rates 2:20: Mike King, Managing Director & Founder of iPullRank | Is Core Web Vitals all hype? What to focus on instead 7:46: Aleyda Solis, International Mobile SEO Consultant, Founder of Remoters.net | The importance of visual search 11:16: Ho...

Show Notes: 00:28: How “rating” tools like Yoast, Clearscope, Lighthouse and more shouldn’t be the main focus 3:09: How SERP features negatively impact you and your competitors 4:52: Asking for “word count” as a baseline indicator of quality content 7:00: Our thoughts on technical text analysis like TFIDF, LSI and more 8:11: Thoughts on linking root domain authority vs. relevancy 10:00: Balancing...

Show Notes: 00:30: Alli’s start and how she landed at Motley Fool 1:45: How Motley Fool structures content and editorial 3:05: Balancing focus between evergreen content vs. news 4:45: How breaking news can inform traffic to evergreen topics 5:50: Collaborating with the news team 6:33: Deciding what content gets top navigation, homepage and similar high priority real estate 10:12: How to explain co...

Show Notes: 1:40: How to think about pitching titles at different media types 2:30: Is there a typical “newsroom” make up? 3:00: What editors, managing editors, staff editors and more do 6:15: Pitching print vs. digital and different titles you’ll run in to 7:45: Considering national vs. regional vs. local media 9:20: Byline attribution in media 11:00: Emailing “tips@” when you have no other optio...

Show Notes: 1:23: How we approached content creation without link building and the results of that 2:00: Is it possible for an agency to outrank a SaaS brand? 3:04: Keyword strategy after evaluating new and old content 5:35: Thinking through B2B content marketing for niche industries (like us!) 6:48: How we evaluate our domain authority to the competition 8:45: Balancing content creation for diffe...

Show Notes: 00:21: Summary of findings and methodology 2:01: What we found across open rate, click rate and reply rate 3:26: Our theories on why open rate sharply declines during the week 6:22: What we’re changing with our outreach after this analysis 9:33: Why send day and time isn’t the only thing you should be focusing on Show Links: The Best Time and Day to Send Emails (2020 Data) by Drew Page...

Show Notes: 00:38: How to evaluate keywords (and find them) when just starting out 4:07: Finding lower competition terms 5:13: Why passive link building is even more important for lower authority sites 7:06: When buyer personas ≠ linkable audience 8:03: Understanding authority and credibility when link building 10:00: Building out a “hero asset” to carry your content strategy 11:51: How to balance...

Show Notes: 00:25: Why you should look at search clicks, not search volume for ideas 3:30: Tips for capturing the featured snippet 6:22: Anticipating organic traffic drops even if you capture the featured snippet 7:50: Refreshing and testing title tags to attract clicks on SERP 11:26: Do rich snippets improve rankings? 14:26: How to capture People Also Ask boxes Show Links: Christmas songs SERP Ch...

Show Notes: 00:53: Debunking common E-A-T myths 2:10: How does E-A-T relate to the Medic Update? 4:25: What should you focus on for E-A-T if you’re in YMYL? 7:12: Realistic timelines to see outcomes from E-A-T related changes 9:50: Getting buy-in for E-A-T changes 10:45: Does domain authority and brand recognition matter more with E-A-T? 15:57: Is it realistic to expect to outrank .gov sites now?...

Show Notes: 3:24: Are links and content really all that’s needed for SEO? 8:11: The danger in relying on SEO hacks and loopholes 10:15: Copywriting vs. content marketing 13:15: Our outreach process including open rate and placement rates 20:54: How to do content marketing at scale and still ensure quality 24:39: Our preferred SEO and content marketing tools 31:03: Refreshing content vs. killing a...