ContenderCast
ContenderCast with Justin Honaman
Welcome to the ContenderCast with Justin Honaman, a leadership and Consumer Industries entrepreneurship conversation centered on shining a light on bright ideas. The ContenderCast is the top global Consumer Industries entrepreneurship podcast. Justin is a digital commerce leader, author, communicator, and Consumer Products / Retail industry thought-leader based in Atlanta, Georgia. For additional information and guest access, visit contendercast.com. Every winner started as a contender!
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ContenderCast
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Latest episode
Jun 22, 2026
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Episodes
ROUTIFIC :: NAVIGATING ROUTE OPTIMIZATION 14.12.2020 25:48
Routific is a leading route optimization platform that saves last-mile delivery businesses time and fuel. Routific's strength is in its proprietary algorithm and excellent user experience. Co-founder Suzanne Ma joins Justin to discuss launching and growing the business.
BIO BIDET :: WATER DOES IT BETTER! (PART 2) 11.12.2020 14:29
Bio Bidet manufactures modern solutions for "primitive" bathroom challenges and has become America's most popular wholesaler and retailer of bidets. Founded on the principle that "water does it better," Bio Bidet has achieved 400% year-over-year revenue growth from 2019 to 2020. CMO and bidet industry expert James Amburgey joins Justin for part 2 of their discussion on the industry and Bio Bidet p...
AGRICYCLE :: TRANSFORMING WASTE INTO OPPORTUNITY 10.12.2020 19:40
Agricycle's mission is to transform waste into opportunity. Agricycle works with a network of 35,000 smallholder farmers around the world to source upcycled products. Agricycle upcycles food that would otherwise go to waste to create ethically-sourced, upcycled brands. One brand, Jali Fruit Co, sources its naturally dried fruit from excess fruit farmers cannot sell at local markets. Claire Friona,...
ZENNI OPTICAL :: EYEWEAR FOR EVERY YOU 07.12.2020 30:43
Doesn't everyone deserve to look good while wearing an affordable pair of glasses? Thus, Zenni was born in the San Francisco Bay Area - a natural fit in the home of forward-thinking, tech-savvy companies. The mission was clear: Give people glasses they can actually afford but still make them look like a million bucks. It started small, a little company with big ideas, but it quickly grew into a ph...
HOWGOOD :: SUSTAINABLE FOOD 03.12.2020 26:27
HowGood is a mission-driven, independent research company with the largest database on food and personal care product sustainability in the industry. With 1,000,000+ products rated, HowGood helps leading retailers and brands improve their environmental and social impact. Typically, brands spend years in R&D figuring out the right mix of ingredients and now, they can get immediate access to a range...
SKUMA :: PURE PERSONALIZED WATER 30.11.2020 25:25
Sküma is a UK-based consumer products company that plans on disrupting and transforming the bottled water industry. Their innovative new device promotes the use of tap water rather than buying bottled water by purifying it and adding a specific amount of trace minerals. Co-Founder Alex Mahe joins Justin to discuss launching this new brand in the water category.
SPRECHER BREWING COMPANY :: MILWAUKEE'S ORIGINAL CRAFT BREWERY 27.11.2020 17:44
Sprecher is a craft beverage manufacturer, focusing on handcrafting soft drinks with rich, creamy flavors since 1985. Sprecher manufactures a broad set of beverage brands from Root Beer to Cream Soda and Valencia Orange water. Come thirsty to this episode as Sprecher's CEO Sharad Chadha joins Justin to discuss growing this beverage brand.
UNBOUND MERINO :: SEE MORE OF THE WORLD WITHOUT THE BURDEN OF BULKY LUGGAGE 25.11.2020 32:49
Unbound Merino was created by three lifelong friends who were drawn to the incredible natural benefits of Merino wool. The fabric was perfectly suited for travel, but it was typically designed as high performance outdoor activewear, with flashy logos and unnecessary embellishments. They wanted something that did that and also looked great at a restaurant, in a museum, at a rock concert and out on...
POSH PUPPY BOUTIQUE :: FOR THE DISTINGUISHED DOGGIE 23.11.2020 15:28
Begun as an on-line eBay store, the Posh Puppy Boutique went from just selling dog clothing to now carrying a broad range of products and earning the #1 dog boutique ranking on Google. Founder and CEO Jennifer Kirk joins Justin to discuss launching and growing this ecommerce star!
INTELLIBED :: GEL MATRIX TECHNOLOGY 19.11.2020 28:37
Intellibed is the biggest disruption to the mattress industry in over two decades. The Intellibed is the only mattress in the world that is both firm and soft at the same time. How is that even possible...through it's patented Gel Matrix technology. CEO Colin House joins Justin to discuss the brand, company growth, and his path as a leader and entrepreneur.
MAXIMUM MOMENTUM :: HOW TO GET IT, HOW TO KEEP IT 16.11.2020 33:30
Mike Berland is the founder & CEO of research, data, and analytics firm Decode M and is an expert on how people think and behave as consumers, voters, and decision-makers. His new book Maximum Momentum: How to Get It, How to Keep It looks at the drivers of momentum, how to master them, and how to gain and keep it in order to turn crisis into opportunity. Mike joins Justin to discuss how campaigns...
charity : water :: the spring 12.11.2020 26:28
charity: water is a non-profit organization bringing clean and safe drinking water to people in developing countries. The organization's impact can be observed globally as they have funded 56k+ water projects for over 11 million people around the world. MZ Goodman joins Justin to discuss "The Spring" (which is the community of monthly donors bringing clean water to people in need) and their new Li...
BIO BIDET :: WATER DOES IT BETTER! 09.11.2020 22:45
Bio Bidet manufactures modern solutions for "primitive" bathroom challenges and has become America's most popular wholesaler and retailer of bidets. Founded on the principle that "water does it better," Bio Bidet has achieved 400% year-over-year revenue growth from 2019 to 2020. CMO and bidet industry expert James Amburgey joins Justin to discuss the industry and Bio Bidet products!
FUN WINE :: WE DON'T SELL WINE. WE SELL FUN! 05.11.2020 27:00
Inspired by the culture and vibe of Miami, Fun Wine builds their brand influenced by art, fashion, and music. Because Fun Wine believes wine should be FUN and not complicated. With that in mind, and to break through the traditional wine mentality, Fun Wine decided to rethink wine by focusing on three main pillars: Flavor, Packaging & Price. CEO and Founder Joe Peleg joins Justin to discuss launchi...
SYNCTUITION :: THE ULTIMATE PROGRAM FOR DEEP RELAXATION! 02.11.2020 26:07
Synctuition is a top-three mindfulness app in the US and the home of its founders, Estonia. Following in the footsteps of a large roster of tech businesses to flourish globally from Estonia, the app is also the fastest-growing in the UK and is providing a more advanced alternative to market leaders Calm & Headspace. COO and Co-Founder Mike Burich joins Justin to discuss the app, growing the busine...
HUNT A KILLER :: DETECTIVES NEEDED 29.10.2020 18:53
Named by Fast Company as one of the World's Most Innovative Companies in 2019, Hunt A Killer is an immersive murder mystery game that challenges players to catch a killer through interactive monthly membership boxes and premium one-time experiences—allowing thrill-seeking minds to solve a series of ongoing fictional murder mysteries. Co-founder and CEO, Ryan Hogan joins Justin to discuss building...
PASTA LIFE :: STOP SUCKING, START SLURPING! 26.10.2020 19:14
Pasta Life provides thirsty consumers around the world with an eco-friendly drinking straw solution they can love. Pasta Life straws last 40+ minutes in cold beverages and are available in 8 colors made from plants and veggies and 3 sizes to accommodate any drinking occasion. Co-founders Anthony Barresi and Dave Sedacca join Justin to discuss launching the business!
GLASS HOUSE GROUP :: FOR THE "CANNA-CURIOUS!" 22.10.2020 29:20
Graham Farrar is the president of Glass House Group, a vertically integrated supplier and branding company for cannabis products, based in California. Glass House Group owns and operates Glass House Farms 500,000 sq feet growing operations. Graham joins Justin to discuss the cannabis industry and growing a business in this space.
HELLO MY NAME IS AWESOME! HOW TO CREATE BRAND NAMES THAT STICK 19.10.2020 36:31
Chief Executive Boss Lady of Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Alexandra first got hooked on naming in 2003 when Gap hired her to create names for their first line of body care products. Soon after, with her fresh, unconventional naming style, Alexandra became a go-to resource for leading branding and naming firms around the country. Alexandra joi...
JUST ENOUGH WINES :: QUALITY WINE MEETS CONVENIENCE 15.10.2020 21:19
Have you ever wanted a glass of wine but didn't want to open an entire bottle?! Or ever wish you had just had a glass instead of the entire bottle?! Just Enough Wines is solving this problem by creating premium, great-tasting wine in the convenience of a can. CEO and co-founder Jessica Hershfield joins Justin to discuss launching this new brand!
TOLAGO HARD SELTZER :: JOURNEY THROUGH LIFE, OASIS BOUND 12.10.2020 29:20
The hard seltzer beverage category is on fire! And Tolago Hard Seltzer is taking a unique approach to consumer engagement, brand-building, and beverage profile. CEO Nick Greeninger joins Justin to discuss launching the business and keys to growth!
FORGING AN IRONCLAD BRAND :: A LEADER'S GUIDE – PART 2 08.10.2020 30:07
Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Lindsay Pedersen joins Justin to break down the nine criteria for an ironclad brand strategy!
FORGING AN IRONCLAD BRAND :: A LEADER'S GUIDE - PART 1 05.10.2020 35:59
Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders in this episode of the ContenderCast.
ALTWELL :: CBD INFUSED PRODUCTS – PART 2 01.10.2020 27:31
CBD is a different experience for everyone. And ALTWELL is putting the consumer needs at the center of everything they do. ALTWELL is driven by helping consumers live each day with comfort and calm. It's their purpose. Their expertise in crafting unique flavors has proven to be paramount in their mission to make CBD infused products taste great. CEO, Amy McDonald joins Justin for Part 2 to discuss...
ALTWELL :: CBD INFUSED PRODUCTS – PART 1 28.09.2020 25:00
CBD is a different experience for everyone. And ALTWELL is putting the consumer needs at the center of everything they do. ALTWELL is driven by helping consumers live each day with comfort and calm. It's their purpose. Their expertise in crafting unique flavors has proven to be paramount in their mission to make CBD infused products taste great. CEO, Amy McDonald joins Justin to discuss the CBD ma...
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