Mike Gelb
Consumer VC
Consumer VC takes a look into early-stage consumer investing and venture capital. If you are interested in learning about consumer trends, have a b2c business and interested in learning about the fundraising process at the early stage, you have come to the right place. Mike interviews some of the top venture capitalists in the world that focus on B2C and consumer type companies or have a deep track record investing in these categories such as marketplaces, SaaS, social, CPG and non-tech subscription. Mike also interviews founders that are building some of the most disruptive consumer facing co...
Author
Mike Gelb
Category
Podcast website
Latest episode
Jun 24, 2026
Where to listen?
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Episodes
Brandon Schwartz and Lawrence Cisneros (DRNXMYTH) - Creating World Class Cocktails, Partnering with Bartenders, and Creating a Marketplace Out of a Bottle 11.03.2021 29:51
Thank you Carlton Fowler for the introduction to today's guests Brandon Schwartz and Lawrence Cisneros, co-founders of DRNXMYTH . DRNXMYTH Makes The Best Cocktails Ever Bottled. I have to say, these are amazing. I tried the product a few weeks ago and think what they are building with DRNXMYTH is very innovative and I hope you'll see that as well. We discuss their origin story of how they...
Kelsey Moreira (Doughp) - Leaving Tech to Start a Cookie Dough Company, Growth of Ecommerce During COVID, and Her Appearance on Shark Tank 09.03.2021 33:01
Thank you Sumeet Shah for introducing me to our guest today Kelsey Moreira , founder and Co-CEO of Doughp . Doughp makes 100% raw cookie dough. As you probably can guess, we talk all things cookie dough as well as why Kelsey moved from Oakland to set up shop in Las Vegas, effects of COVID in her store and ecommerce, her mission and her experience on Shark Tank. And there you have it. It was wonder...
Mercedes Bent (Lightspeed) - The State of Series A, Future of EdTech, and Evolution of Investment Products 04.03.2021 40:13
My guest today is Mercedes Bent , who is a Partner at Lightspeed Venture Partners and is on their consumer investing team. Lightspeed Venture Partners's mission is to serve the world’s most extraordinary people who are building tomorrow’s companies today. Some of her portfolio includes Forage, Stori Card, Outschool and Flockjay among other amazing companies. Mercedes is primarily focused on in...
Hugh Thomas (Ugly) - The Opportunity He Saw With Sparkling Water, Why He Started OmniChannel, and Approach to Overseas Expansion 02.03.2021 41:07
Our guest today is Hugh Thomas , founder of Ugly . Ugly is the refreshingly honest sparkling water in a can. No sugar, no calories, no sodium, no sweetners. We discuss his background and how working at Vita Coco impacted him to found Ugly, why he went retail on day one, and his expansion strategy and why being in two markets is like running two different companies. You can follow Hugh at @uglyhugh...
Tyler Morgan (BFG Partners): How His Passion for Health & Wellness Led Him Into CPG, Changes During COVID, and The Evolution of BFG 18.02.2021 32:45
My guest today is Tyler Morgan , Vice President at BFG Partners . BFG Partners invests in entrepreneurs that build exceptional businesses in the better-for-you food, beverage, and consumer products space. Some of their investments include Olipop, Quinn Snacks, and Bear Naked. I really enjoyed my time with Tyler where we discuss his due diligence process, effects of COVID within CPG and the evoluti...
Deborah Benton (Willow Growth Partners) - The Need to Focus on Profitability from Day One, Why Raising Lots of Money Doesn't Mean Success, and Her Investment Philosophy at Willow Growth 16.02.2021 42:57
Thank you Sunny Dhillon for the introduction to today's guest, Deborah Benton . Deb is the founder and general partner of Willow Growth Partners . Willow provides early growth capital to entrepreneurs building the next generation of transformative consumer brands and the disruptive technologies that power them. Prior to launching her fund, Deborah held many senior operational positions in comp...
Brendan Rogers (Wag! and 2 a.m.) - Founding Wag!, Scaling by Doing Unscalable Things, and Investment Opportunities in India 11.02.2021 36:46
My guest today is Brendan Rogers , one of the co-founders of Wag! and 2 a.m . Wag! is #1 app for pet parents and the leading on-demand dog walking platform. 2 a.m is a venture fund, investing in the next generation of entrepreneurs in India. We discuss the insight that led to the founding of Wag!, how they approached scale, and the opportunity he saw in India as an investor. The Consumer VC Summit...
Amanda Groves (PLUS Capital) - The Power of Celebrity, The Most Unlikely Partnership, and Managing an Advisory Practice with a VC Fund 09.02.2021 35:10
Thank you Sita for the intro to our guest today, Amanda Groves , one of the partners at PLUS Capital . PLUS Capital is an advisement and venture fund trusted by elite artists and athletes to invest in and build transformative companies. We talk about how to think about analyzing true value from celebrities to brands, what a successful partnership could like it and the most surprising partnership o...
Beatriz Acevedo (SUMA) - Why Personal Finance, How Content Can Build Community and Educate, and Creating Products Serving the Latinx Community 04.02.2021 58:37
Thank you Samara Hernandez to our guest today, Beatriz Acevedo , CEO and co-founder of SUMA Wealth. SUMA is a revolutionary financial wellness company with the mission to engage, educate, and empower the Latinx community via a holistic approach of Digital Media, Experiences, and FinTech. Previously, Beatriz founded mitu, a digital media company that elevates and celebrates the voices of our multid...
Rick Desai (Listen) - What Makes a Compelling Brand, Why He Loves Patagonia, and His Approach to Investing in Consumer Products 02.02.2021 45:03
Thank you Samara Hernandez for introducing me to our guest today, Rick Desai , one of the Partners at Listen . Listen is a consumer venture capital fund that backs and builds the brand of tomorrow. Some of their investments include Calm, Factor and Public Goods. Rick is also the founder of Dashfire, which invests in early stage entrepreneurs and provides near-term technical extension and long-term...
Steven Wolfe Pereira (Encantos) - Teaching Kids 21st Century Skills, Building a Direct to Learner EdTech Company, and Overlooked Opportunities That Make Real Impact 28.01.2021 37:12
Thank you Samara Hernandez for introducing me to today's guest, Steven Wolfe Pereira , co-founder and CEO of Encantos , an award-winning edtech company that believes kids learn best through play while teaching kids 21st century life skills. We discuss some of the learnings of working at technology companies and communication companies, the inspiration and insight behind Encantos and how he int...
Jeff Housenbold (Softbank) - Approach to Risk with $100B AUM, Identifying Markets That Are Ripe for Disruption, and Assessing Value Chains 26.01.2021 55:55
My guest today is Jeff Housenbold , Managing Partner of Softbank's Vision Fund , the world's largest technology-focused venture capital fund, with over $100 billion in capital. Some of Jeff's investments are DoorDash, Compass, OpenDoor, and Whoop. Previously, Jeff was the CEO of Shutterfly. We discuss how he approaches investment themes, how he identifies opportunities on the value cha...
Michael Nogen (Overton VC) - Founding Theality Maternity Wear, Learnings Working at Gap and How He Thinks about Innovation 21.01.2021 29:16
Thank you Joe Tonnos for the introduction to today's guest, Michael Nogen , one of the founding partners of Overton VC . Overton Venture Capital invests in early stage companies (Pre Series A) who demonstrate early success through revenue and market validation. Some of their portfolio includes Perch, Stantt and Joy Lux. Previously, he founded Theality, which became a national maternity apparel...
Andrew Goletka & Franklin Isacson (Coefficient Capital) - Behaviors that changed forever in 2020, Investing in CPG at the Series A, and when to go into retail 19.01.2021 36:40
My guests today are Franklin Isacson & Andrew Goletka , Founders and Managing Partners of Coefficient Capital . Coefficient partners with entrepreneurs to build brands, tell stories and engage consumers across the digital and physical worlds, typically at the series A. Some of their investments include Magic Spoon, Hawthorne, Haus and Hydrant. We discuss how they think about omnichannel, insig...
Lucy Deland (Inspired Capital) - Founding Paperless Post, How Design Became Critical To Software, and Why She's A Generalist Investor 14.01.2021 37:30
My guest today is Lucy Deland , Partner at Inspired Capital , who back early-stage founders with transformative ideas, brilliant teams, and relentless determination. Some of her investments include Geneva, Habi and Dandy. A couple of books that inspired Lucy: Amazing Grace by Jonathan Kozol Why We Sleep by Matthew Walker. Here's some questions I ask Lucy: Since you went from investor to founde...
Brian Requarth (Latitud + Viva Real) - Building an Online Real Estate Marketplace in Latin America, Raising Money Without a Network, and Solving Supply vs. Demand 12.01.2021 43:07
Thank you Sasha Astafiva for the introduction to my guest today, Brian Requarth , co-founder and former CEO of Viva Real . Viva Real is the online real estate marketplace in Latin America. He is also the founder of Latitud , helping build the next generation of iconic tech startups in Latin America. You can follow Brian on Twitter @brianrequarth . You can also follow your host @mikegelb . A few bo...
Sapna Shah (Red Giraffe) - Future of Retail, Drop Shipping, and Small World, Long Life 07.01.2021 45:19
Thank you Joseph Sartre for the introduction to today's guest Sapna Shah , founder of Red Giraffe . Red Giraffe makes pre-seed investments in start-ups in the retail industry, including retail tech, marketplaces, brands and consumer sectors. Select current investments include: The Wing, FINDMINE, Robyn, and Swoonery. She's also the founder of Retail X Series, an ecosystem for retail startu...
Holiday Highlights: Ezra Galston, Founding Partner of Starting Line 05.01.2021 21:30
This episode are highlights from my conversation with Ezra Galston. Ezra Galston, is the founding partner of Starting Line. a seed stage, consumer tech focused fund based in Chicago. Previously he was a Principal at Chicago Ventures. Some of his investments include Cameo, Flyhomes, and Spothero. Links: Click here to listen to my full conversation with Ezra Click here on Mobile to join our Communit...
Holiday Highlights: Natalie Dillon, Principal at Maveron 04.01.2021 20:53
This episode are highlights from my conversation with Natalie Dillon. I'm excited to share highlights from my conversation with Natalie Dillon, Principal at Maveron. Maveron is a premier consumer focused fund that invests in seed and Series A companies that empower consumers to live on their terms. Some of their investments include eBay, Everlane, and Allbirds. Without further ado, here's...
Holiday Highlights: Anna Whiteman, Vice President at Coefficient Capital 03.01.2021 27:49
This episode are highlights from my conversation with Anna Whiteman. I'm excited to share highlights from my conversation with Anna Whiteman, Vice President at Coefficient Capital. Coefficient Capital is a new venture capital fund that leads early growth investments in fast-moving consumer goods, typically investing in Series A and B rounds. So far they've invested in Just Spices, NomNom,...
Holiday Highlights: Charles Hudson, Founding Partner Precursor Ventures 02.01.2021 23:09
This episode are highlights from my conversation with Charles Hudson. Charles Hudson is the Managing Partner and Founder of Precursor Ventures. Precursor Ventures is an early-stage venture capital firm focused on investing in the first institutional round of investment for the most promising software and hardware companies. Some of their investments include The Athletic, Goodr and Co-Star. Links:...
Holiday Highlights: Sarah Kunst, Managing Director of Cleo Capital 01.01.2021 23:11
This episode are highlights from my conversation with Sarah Kunst. Thank you Soraya Darabi for the intro to today's guest Sarah Kunst , managing director of Cleo Capital . Cleo Capital is an an early stage VC fund focused on the preseed & seed stages. Some of their investments include 42 Birds, Athena and Lovewellness. She's also a contributing editor at Marie Claire Magazine and previ...
Holiday Highlights: Sasha Astafyeva, Partner at Atomico 31.12.2020 19:51
This episode are highlights from my conversation with Sasha Astafyeva. Sasha Astafyeva , Partner at Atomico . Atomico invests in Europe’s most ambitious tech founders at Series A and beyond. Some of their investments include Farmdrop, Habito, and teatime games. Sasha leads new investments in consumer. Previously, she was a Principal at Felix Capital and VP of Finance and Business Intelligence at V...
Holiday Highlights: Michael Duda, Founding Partner of Bullish 30.12.2020 28:51
This episode are highlights from my conversation with Michael Duda. Michael Duda, Founder and one of the Managing Partners at Bullish. Bullish is a pre-seed fund and creative agency, investing in early stage consumer companies. Some of their investments include Warby Parker, Peloton, Casper and Birchbox. Click here to listen to my full conversation with Michael Click here on Mobile to join our Com...
Holiday Highlights: Kanyi Maqubela, Managing Partner Kindred Ventures 29.12.2020 31:47
This episode are highlights from my conversation with Kanyi Maqubela. Kanyi Maqubela, is the Managing Partner at Kindred Ventures. Kindred Ventures is a seed-stage venture capital fund, whose mission is to back visionary and dedicated founders who want to solve the most important problems and vastly improve people’s lives around the world. Some of their investments include Uber, Poshmark, Otis and...
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