Consulting Success Podcast

Are you a solo entrepreneur who wishes to build your own team? Kay Formanek ’s perspective on spending your time fruitfully, especially when it comes to your work, is exceptional. Kay is a global speaker on Diversity and Inclusion, visiting lecturer at leading business schools, and the Founder of Kay Diversity & Performance , a company committed to unleashing the power of Diversity Performance...

The consulting business is a people business. Partnerships and relationships are vital to the growth of consulting firms. In today's episode, Michael Zipursky interviews  Almira Bardai , Senior PR, Thought Leadership & Communications Consultant, about her experiences in the space and what she learned about creating lasting consulting partnerships and relationships. She shares some of the best...

If everything's been done and everybody's doing everything right, how can you stand out and build a superstar consulting brand? Michael Zipursky welcomes Damon Holowchak , the CEO of Super Collider Consulting Inc.  The key is to identify what you stand for. Why do you do what you do? Then, you need to apply that to your brand on a functional, operational level. If you’re not taking control of your...

Do you want to scale your consulting business? Michael Zipursky welcomes Sarah McVanel , the President and founder of Greatness Magnified . Sarah shares that before you scale, you first need to discover if doing so will bring you joy. If you figure it will start by growing your team. Hire the best talent suited to your business, and never begrudge them a penny. Invest in your assistants to encoura...

When you start your consulting business, you want to have clear-cut offerings for potential clients. This eliminates a lot of guesswork and makes things clear on both sides, making for a better business relationship. In this episode, Michael Zipursky talks about custom consultancy and clarity in your offerings with Jack Milroy . A veteran of the political and advocacy scene, Jack shifted to consul...

What’s an important factor when growing from independent consultant to founder? Michael Zipursky welcomes Babita Devi , the Managing Director at bStrategic . Babita shares that building strong relationships is key. She never had to market her business because word of mouth was enough. But at the end of the day, it depends on your strength. The founder is the starting point of the business. If you’...

CEOs have the greatest impact on the business than anybody. This is why they need to be coached and consulted so that they can grow into something bigger. These CEOs need to build leaders within their companies for a brighter future. Stop being selfish, and start being selfless. Learn how executive consulting works with Michael Zipursky and his guest Jeff Mask . Jeff is the founder and CEO of MASK...

How do you get your first client when pivoting from agency to consultancy? Michael Zipursky welcomes Conner Galway , the President at Junction Consulting . Conner shares how he and his friends started blogging about the Olympic Hockey coming to their town. That’s when they gained traction, and the exposure led them to become a digital marketing agency for the bridal industry. When pivoting to cons...

Data analysis and models are very important to understand your business better. When you have a clear mastery and vision of it, you will be better in marketing, resulting in more customers and bigger revenue. In today’s episode, Stephane Hamel  discusses how you can leverage data into growing your business. Stephane is a digital marketing and analytics consultant, innovator, keynote speaker, pre-s...

Diversity and inclusion are two things that are becoming important in today's business world. Reaching these goals often means changing things for the better. Michael Zipursky talks to  Michael Bach , the head of CCDI Consulting, to find out more. Michael dives into the waters of consulting services in the areas of inclusion, diversity, equity, and accessibility and gives his insights on how you c...

Shannon Susko 's book, Metronomics , explains what systems your company needs to grow. Balancing strategy, execution, cash, cultural, cohesive, human, and leadership is very important. Learn how to unite these systems into one regimen that works for you and your team. Join Michael Zipursky as he talks to Shannon Susko about growing and selling your business with systems. Shannon is a team leadersh...

Anxiety can strike any time someone goes on stage to speak to a crowd. How does one move past these and how can you overcome your fear of public speaking? Michael Zipursky teams up with speaking and communications expert Lauren Sergy to explore breaking down the fear of public speaking and presenting. Lauren discusses her own struggles with public speaking and shares methods of working past that f...

Making the transition from a 7-figure consulting business to software CEO seems like a difficult pivot. This is one pivot that Stuart Leo  has made with great success. In this episode, Michael Zipursky and Stuart, the CEO of Waymaker.io , discuss business pivots and evolution. Stuart looks back at the roots of his consulting business, what he learned from it, and how these lessons help his current...

Consulting services are a dime a dozen in the business world. What does it take to stand out from the crowd? Michael Zipursky and Fullfunnel.io  CEO Andrei Zinkevich  take a look at what you can do to 10x the demand for your consulting business. From data to market research, building relationships and making use of communities, Andrei shares his valuable insights. Tune in and learn more from top b...

How do you grow your consulting business using web analytics and digital marketing? Michael Zipursky welcomes Jim Sterne , the Founder of the Marketing Analytics Summit . He has over 25 years of experience in sales and marketing to share with us today. To maximize web analytics, narrow your focus on your target market. But data will be insufficient if there isn't enough traffic volume. So go out t...

How do you build a 7-figure consulting firm? Michael Zipursky presents Georges Chakar , the founder and CEO of LINK Advisory Group . The company implements strategies to foster commercial sustainability by transforming people and customers. Georges believes that rapid growth is not about strategy. Instead, it’s about the transformation that focuses on people. You need to have bold, honest, and dee...

No one knows what the future brings. If uncertainty is a fact of life and business, then you should be ready to futureproof your business. Michael Zipursky discusses getting ready for the future with the CEO and founder of Potential Squared, Colin Hunter. Colin shares insights on the role of leadership and the importance of coaching and mentoring. We also hear why leaders need to learn fast and no...

For complex projects that require subcontracting, a Request for Proposal is a great way to winnow out what companies to partner up with. An RFP, however, isn’t just a simple document that you send off and forget about. It requires a lot of groundwork, foresight, and mindset before you even start working. So how can a consultant ensure that they win more of these? Michael Zipursky looks into the nu...

How do you create a purpose-driven consulting business? By identifying your purpose and values. Michael Zipursky welcomes Jenn Lim , the CEO & Co-Founder of Delivering Happiness . Jenn talks with Michael that your long-term relationships grow when you stay true to who you are and are passionate about what you do. Creating an open dialogue environment is also vital because it creates healthier,...

Great things in business are never done by one person; they’re done by a team of people. To shed light on the premise of strength in numbers in forming powerful consulting peer groups, Michael Zipursky welcomes founder and managing partner at Peernovation , Leo Bottary . As a keynote speaker and workshop facilitator, Leo focuses on peer advantage in building high performing teams. Leo unpacks the...

How do you make better business decisions? By taking a look at the best information. Michael Zipursky’s guest in this episode is Eric Johnson , the director of the Center for Decision Sciences at Columbia Business School. Eric talks with Michael about how we often choose a decision and we don’t revisit it. For example, if the GPS tells us to go a certain route, we lock ourselves into that choice....

If there is one thing the corporate world can learn from politics, it is data-driven marketing. By looking at actual audience behavior and relationship-building tactics, effective strategies that yield tangible results can be developed. Michael Zipursky sits down with Phillip Stutts , Founder/CEO of Win Big Media , to share how he came up with his undefeated systematic approach by utilizing his po...

2021 has been a tough and challenging year. But despite it all, we have to give it to ourselves for making it here—almost greeting the new year ahead. It is time to learn from the past and look forward to a new and better future. Let us win the new year as host Michael Zipursky discusses the five growth levers we need to reach our goals as entrepreneurial consultants this coming 2022. Do you want...

Many people take their marketing strategies for granted, and thus continue using old, ineffective techniques. Setting aside tactics that do not work in favor of unconventional PR strategies is always recommended. However, most businesses are afraid to get out of their comfort zones. Michael Zipursky is joined by Darian Kovacs , who shares the incredible story of starting Jelly Digital Marketing &a...

How do you build a sustainable consulting business? One effective way is to keep your carbon footprint low. Michael Zipursky’s guest in this episode is  Kate Gaertner , the Founder and CEO of  TripleWin Advisory . Kate talks with Michael about how the pandemic changed how the consulting business works. If before, business travels and face-to-face meetings were required, that’s no longer the case t...