Conquer the Chaos

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Paul Ramondo, who helps small business owners and entrepreneurs generate highly-qualified leads and sales using Facebook ads and digital marketing funnels. Ramondo divulges how to use the tools that are available both intra-Facebook and extra-Facebook to find your audience, refine them, build an audience avatar, build an ad set f...

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Mike Kim, an online educator of marketing who focuses on the personal brand and copywriting space. Kim's business operates on two arms: copywriting for personal brands–meaning a speaker, a coach, an expert, a trainer, a thought leader, an author, anyone who's paid for their thoughts, and being a marketing consultant for some of t...

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Mel Kettle of Mel Kettle and Associates, who is a Communication Specialist whose area of expertise is helping people connect.     "I work with clients so that they can get a clear understanding of how to connect with compassion, with conviction," said Kettle. "I help people communicate so they connect and engage with their people...

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Grace Abruzzo, the owner of Rooted Physical Therapy, who is a physical therapist specializing in the pelvis area, and discusses how her business aligns with her passions, her calling and how she uses it to provide a service. Abruzzo typically works with women, but also works with any gender, any transitioning transgender and any...

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Jasmine Star, a photographer and business strategist who empowers entrepreneurs to build a brand and market it on social media to grow their business. "Your net worth is your network and that network is really built on social these days and that has been a game changer for my business," said Star. The secret to a successful socia...

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Odeen Domingo, founder and owner of CO+HOOTS Coworking in Phoenix, Arizona, who discusses his experience being an entrepreneur, a husband and a father and how he balances it all.    "You're a team. A family is just not a family. You have to work together," said Domingo. "For me, I feel like you have to have the introspective what you...

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Susan Baier, the owner and founder of Audience Audit, who talks about attitudinal segmentation and identifying an audience that actually works for a small business. As a small business owner, your audience is not based on what it looks like. Your audience is based on the problems your small business is solving, and who has them,...

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Veronica Belmont, product manager and evangelist at Adobe Spark, who divulges how those two roles at her company align in an effort to expand her brand, make decisions around products and how small businesses can leverage brand evangelists to supercharge their companies on social media.     "We use Airtable within our own organizatio...

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by Lindsey Schwartz, the founder of Powerhouse Women and author of "Powerhouse Woman," who discusses how she benefited from attending mastermind programs where she got the chance to dive deep with a group of other people on the same journey that she was, which reaffirmed all of the overwhelming feelings she was experiencing about st...

In this very special edition of Small Biz Buzz, hosts Crystal Heuft and Scott Martineau are joined by Keap CEO Clate Mask, who talks about overcoming challenges small businesses are encountering right now during the coronavirus pandemic and the different opportunities, processes and systems entrepreneurs can leverage to adapt and keep their startups alive.   "While this is an unprecedented event,...

Small Biz Buzz hosts Crystal Heuft and Scott Martineau are joined by personal-brand strategist Isha Cogborn of the Epiphany Institute, which is her company. Per Cogborn when it comes to branding, it's about being able to share your expertise at a level where you can have the impact that you're really created to make. "There are a lot of people who are very bright and shiny, and they've got very sl...

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Tanya Moushi of Moushi & Co. to talk about solopreneurship executive coaching. Moushi discusses her experience as a solopreneur and starting her own coaching business and why this business model works for her personally. She divulges about the importance of being empathetic in business, common missteps and oversights, and what criter...

Small Biz Buzz hosts Crystal Heuft and Derek Harju are joined by Scott Martineau, co-founder of Keap, who talks about how lifecycle marketing evolved. He created a movement around an approach to marketing. It's his attempt to explain to small business owners common problems that they'll face as they're trying to acquire new customers. Keap helps small business owners hone in on how to use lifecycl...

Small Biz Buzz hosts Crystal Heuft and Jack Smithson are joined by Brendan Alan Barrett, founder of StartInPhx, who talks about how to overcome pushback when it comes to following up with B2B clients. It's a matter of talking to as many people in the same area on the same day to build content, collateral or touch points that you can refer back to. While prospecting into an account, there's always...

Small Biz Buzz hosts Crystal Heuft and Jack Smithson are joined by Pamela Slim, co-founder of the Main Street Learning Lab in Mesa, Arizona to discuss Tiny Marketing Actions (TMA). A TMA is a small, outbound marketing action you take each day to streamline your tasks, helping you establish direct connections, build your brand and provide value for your ideal clients and customers. Tune in to find...

Small Biz Buzz hosts Crystal Heuft and Rob Stevenson are joined by JT Benton, founder and CEO of WorkBook6, who divulged a powerful story on how he left his stable job as an executive to start a small business. After being very judicious with cash flows and investing some of his family's personal savings, it gave him the freedom to have an individual mindset and be in charge of his own organizatio...

Small Biz Buzz hosts Crystal Heuft and Rob Stevenson welcome guest Paige Clark to talk about how customers' online reviews set the precedent for your company's success. Consumer reviews hold more leverage and are more trusted than a simple business description. They also talk about how to maximize the power of positive reviews to drive revenue and relevance and how a company should handle negative...

In this episode of Small Biz Buzz, Crystal Heuft and Rob Stevenson talk about the growing trend of working remotely and what the insights and predictions are for 2020. How will this affect employee engagement? Does it depend on the industry or the job position? Will it catch on with more corporations? Tune in for more.

Crystal Heuft and Rob Stevenson talk about how keeping employees happy contributes to their success. They discuss competitive salaries, benefits, perks, and company culture. Companies that show an interest in their employees' success tend to make more of an effort to raise morale in many different ways. Some companies have even gone as far as to hire a Chief Happiness Officer. Tune in for more.

Crystal Heuft and Rob Stevenson define what personalizing the customer experience means, the steps it takes to make the customer feel welcome and catered to individually, and the psychology behind personalized customer experience. Tune in for more.

It's been a while, but we're back with all new content, new hosts, new producers (and a few familiar voices) and hopefully, new subscribers. Tune in every week to learn how to take your small business and yourself to the next level. 

Dusey and Daniel talk about building partnerships, and the ever present need to focus your attention on the most important things first.

Today, Dusey, Scott and Crystal, our Social Media Manager, give you ideas on how to make the most of your social media presence, such as being proactive, saving time with bots, dealing with negative interactions, and time saving tricks. Check out our guide to handling customer complaints at bit.ly/complaintbasics

What's the most important thing most small businesses should be doing, but aren't?  According to Dennis Yu and Logan Young from Blitzmetrics it's "Digital Plumbing"—making sure you have the technical foundation in place to make sure your traffic isn't being lost, but is getting the right message and experience at the right time.

Our resident SEO expert Rachel Meyers talks with Clate & Scott about how a business improve their SEO, even if they don't have a lot of free time to dedicate to it.  From hiring the right contractor, to avoiding the Google-slap. Check out our guide to SEO Basics for small businesses.