ConnectedPodcast

Whether it's the clothes you wear, the burrito you order, or the car you drive, everybody has different preferences. This week on Connected, Greg talks with Reynolds consultant Marc Ewens about the growing trend of vehicle customization and how dealers can present accessories to their customers!

It's a Connected clip show! Podcast producers Matt and Andrew take a look back at some of the best moments from 2021. Featuring clips from: Episode 56 with Jerrod Hoskins of Naked Lime Episode 65 with Steve Strickland from Hendrick Automotive Group Episode 69 with Brad Title from Gubagoo Episode 74 with Reynolds Customer Ambassador Dave Bates

How will the latest Google update affect your website? Are third-party cookies crumbling? What can you do to help your dealership rise to the top? On this week's Connected, we're talking with our guest Julie Rinehart from Naked Lime about changes Google has made this year and what they mean for your business.

As a result of the pandemic, many dealers rapidly adopted to new technology. On this week's Connected, Executive Vice President of Sales and Marketing Chris Walsh returns to discuss where dealers have been proactive in innovating and where there's still room for improvement.

Do you want to learn some best practices that will improve things in your accounting department? Then don't miss this week's Connected! Greg sits down with guest Dylan Schober to talk about how dealerships can benefit from updating their processes.

Inventory is tight for dealerships right now, but should you still be advertising? Yes! But you have to consider who you're marketing to, where to reach them, and what message will resonate. This week on Connected, we're talking about my generation (and all of them) with Jordan Eechaute-Lopez from Naked Lime Marketing.

What parts of the car buying process do customers find valuable? Reynolds and Reynolds recently released a new report that looks at consumer buying preferences and we're excited to welcome Kasi Edwards, senior vice president of marketing, back to the podcast to discuss it! Download the report and more at reyrey.com/study

It's a doubleheader on this week's Connected! We're talking about reconditioning and how dealers can get vehicles front-line ready faster with two special guests: Brad Schafer from ReconTRAC and Anthony Monteiro from DRAIVER. Dealers are facing several challenges when it comes to reconditioning and the pandemic has only made things worse. Find out what forward thinking dealerships are doing to ada...

How do you foster lifelong relationships in the automotive industry and build trust? Being old helps, according to this week's guest. Reynolds and Reynolds Chief Customer Ambassador Dave Bates returns to Connected to discuss his 38 years with the company and what he's been hearing from dealers while on the road.

It's nice to see your business mentioned on the news...unless it's for a data breach. They can cause a major financial loss and do irreparable damage to customer trust. On this episode of Connected, we're talking with Scott Frieszell, director of networking hardware and software support at Reynolds, about how dealers can protect customer data and themselves.

The first rule for getting customers to pay online is making them aware that you offer online payment options. This week on Connected, Jessica talks with Reynolds BDC Sales Manager Emily Weikert about how you can encourage customers to try a new way to pay for service!

What kind of impact does eContracting have on dealers, consumers, and lenders? We found just the person to ask. On this week's Connected, we're talking with Mike Urrutia, executive vice president at GM Financial, about the benefits of going paperless in F&I.

On this week's episode of Connected, we're sitting down with Jason Sideris, Vice President of Fixed Operations Product Management here at Reynolds and Reynolds, to talk about the changing landscape in service. He discusses: • The current state of service vs. what customers actually want. • What a digital hybrid experience is and why you should adopt it. • Practical ways to meet consumers' changing...

Last month, we welcomed Gubagoo to the Reynolds and Reynolds family. This week, Gubagoo CEO and founder Brad Title joins Jessica on Connected! They discuss the company's past, the current status of blended/hybrid buying experiences, and the future of online retailing.

"We've gotten our cycle time down to two days, which is just unheard of in the industry. And it's legitimate. It really is that efficient at this point." Watch this week's episode to find out how Voss Chevrolet is achieving such an amazing cycle time and don't forget to subscribe to Connected!

What do you get when you don't communicate with service customers the way they prefer? To quote this week's guest, "A lot of mad people." We sat down with Luke Jones, service manager at Mitchell Buick GMC, to discuss how a Retail Anywhere approach has completely transformed his CSI score.

“As a dealer, you don’t really impact what car a customer wants to buy, but you can certainly impact where they buy it based on your reputation.” This week on Connected, we sit down with Chris Ventura from Naked Lime Marketing to discuss why reputation management is so important for dealerships.

Hendrick Automotive Group had 26 stores named to the Automotive News Best Dealerships to Work For list in 2020. What does it take to earn such an honor? We sit down with Steve Strickland, executive general manager at Hendrick Lexus Charleston, and try to find out the secret on this week's episode of Connected!

It's a Connected reunion show! Our first host Greg Uland is back to reflect on the last 12 months, how the automotive industry responded to the pandemic, and what Reynolds is doing today to prepare your dealership for continued success.

Does your reconditioning process need to be fixed? Would you be able to tell if it did? This week, we're talking with Brad Schafer, director of ReconTRAC®, about why reconditioning is especially important for dealerships right now.

From the classroom to the showroom! On this week's episode of Connected, we're talking with Elgie Bright, associate professor and department chair of the Automotive Marketing and Management Program at Northwood University. Elgie chats with Jessica about the special relationship between Reynolds and Northwood and how the university prepares students to work in the automotive industry.

Are you there for your customers when it's most convenient for them or most convenient for you? Jessie O'Brien, sales director at GoMoto, argues that it's time for the golden rule to evolve. Businesses need to treat consumers the way they want to be treated.

On this week's episode of Connected, we're talkin' tech talent with co-founder and president of WrenchWay Jay Goninen. Why is there a shortage of service technicians and how can dealerships attract and retain talented employees in the service drive?

Are you marketing to customers that have shown interest in your dealership or unknowingly passing them to the competition like a hot potato? We're talking about remarketing in this week's episode of Connected. Don't let anyone else steal your lunch that you prepared.

If someone were asked to describe a successful salesperson, which five habits would they list first? On this week's Connected, area vice president of sales Peter Sidwell joins the podcast to discuss the traits and qualities needed to flourish in a dealership!