Confidently Unstoppable

Many coaches commonly experience Imposter syndrome, but it doesn't have to hold you back. First, it's essential to identify the root causes of your imposter syndrome. What are the thoughts and beliefs that are holding you back? Once you've identified these, you can start to challenge them. For example, you might believe you need to be qualified to be a coach because you lack experience. However, i...

To be a successful coach, you need to have the right mindset. This means believing in yourself, your abilities, and your ability to help others. It also means overcoming limiting beliefs about money, success, or your worth. Many coaches have limiting beliefs about money that hold them back from success. These beliefs might include "I'm not good enough to charge a lot of money" or "Money is hard to...

When starting your coaching business, it's essential to understand the importance of a growth mindset to overcome limiting beliefs and imposture syndrome. We explore the impact of a fixed mindset and how it influences decision-making, action-taking, and attracting clients.  In this episode, we delve into the power of mindset while building a successful coaching business. Marilyn West discusses how...

AI is a powerful tool, but it's crucial to be aware of the pros and cons of utilizing AI to soon in your coaching business. It's essential to be the director of your coaching business and effectively guide AI to achieve quality content with personalization. AI can be your brainstorming bestie, but knowing your brand messaging, values, and voice is essential before you dive in.  In this episode, we...

It’s time to discover strategies to boost self-assurance, overcome fears, and develop a growth mindset. As coaches, we often face risks, stagnation, and self-doubt. But fear not! Finding the most authentic way that aligns with you to interact comfortably with others is essential. In this episode, we discuss the four types of confidence that every coach needs: social confidence, emotional confidenc...

By understanding your ideal clients, you can easily create content including their needs and desires to build a deep connection in which they will perceive they can trust you and will be more likely to have conversations with you. In this episode, we dive into the idea that your client is everywhere and explore how you can leverage different platforms to build an audience of buyers. As a coach, it...

Learning to embrace the Optempo of starting a coaching business is imperative. As a coach, embracing sustainability and developing a business that can be maintained and scaled effectively is crucial.    In this episode, we discuss how to avoid burnout while starting your coaching business. Marilyn shares her expertise in building a coaching business that thrives through sustainability and simplici...

When starting as a coach, it is essential to build an audience of buyers by establishing yourself as a person of authority in your coaching industry. In the beginning, you have to share your knowledge, and don't be afraid to write blog posts and give talks. The more you share, people will see you as an expert.   In this episode, we discuss establishing yourself as a person of authority, even if yo...

In today's crowded coaching market, standing out from the competition is more important than ever. You need to articulate what makes you unique to attract more clients and grow your business. Your experience, expertise, personality, or approach to coaching can make you memorable as a coach.   In this podcast, we will discuss identifying what makes you unique and why you need to create a unique sel...

Many coaches struggle with messaging and connecting to their ideal clients when starting. That's why it's essential to understand the power of one as a new coach. Understanding your unique selling proposition allows you to develop a marketing strategy your target audience can relate to.    In this podcast, we will discuss why it is essential to reverse engineer your coaching business. The first st...

Procrastination is a common problem that can hold coaches back from achieving their goals. Many factors cause procrastination, including fear of failure, perfectionism, and a lack of motivation. However, there are several things that coaches can do to overcome procrastination and start taking action. In this podcast, we will discuss the common problem of procrastination and how to overcome stagnat...

Implementing consistency and discipline inside your coaching business will allow you to achieve your goals faster. There will be times when you don't feel like showing up. Identify why you started the coaching business and determine what consistency looks like for you.    In this podcast, we will discuss the importance of consistency and discipline. We will also share some tips on how to stay moti...

Starting your coaching business is a journey that is full of ups and downs, but it is also incredibly rewarding. There will be times when you feel like you are on top of the world, and there will be times when you feel like you are drowning. If you are willing to put in the effort, you can build a profitable and sustainable coaching business.   In this episode, we will discuss balancing and releas...

As a new coach, your visibility and consistency will be more critical than your certifications. People are more likely to hire someone they know and trust. You can build trust and credibility with potential clients by increasing your visibility and showing up online.   In this episode, we will discuss the importance of increasing your visibility and building a strong online presence. There are a n...

Being in a season of feeling overwhelmed and exhausted because of unrealistic expectations as a New Coach isn't the business you probably had in mind. You may feel pressure to succeed, please your clients, and stop bootstrapping your business. It's important to remember that taking things slow and asking for help when needed is okay. It's also essential to take care of yourself physically and ment...

The hardest thing you will have to do as a new coach is building awareness and the demand for your signature offer. How do you go from being the subject matter expert in your field to being a trustworthy coach now charging for your expertise? As a new coach, you must build the demand for your offer with marketing. Brand awareness and consistency link to building the know, like, and trust as a Coac...

Learning how to increase your visibility and brand awareness when starting your coaching business is essential. Marketing your coaching business is a task you will have to do forever, so finding a marketing channel that aligns with your personal and professional life is essential. It's time to learn how to leverage strategies that increase brand visibility and build authority as a Coach.   In this...

Bootstrapping your coaching business with your 9-5 income can be overwhelming and scary. As someone who leveraged their 9-5 income to build a coaching business, I understand what you're going through.  In this episode, we will discuss the importance of focusing on long-term strategies rather than short-term trends when building a successful coaching business while working a nine-to-five.  You'll h...

When starting your coaching business, you probably believe coaching clients would be easy to find and convert consistently. However, finding the right coaching clients interested in your services and willing to invest can be challenging.  This episode will discuss the benefits of strategically building a coaching business and why it is essential to focus on the foundation instead of creating the s...

Knowing your ideal client allows you to customize your marketing approach to deliver the right message in a way that creates an emotional connection through your content as a Coach.    Marketing to everyone leads to no one, so you must market to the audience you can serve very well. When creating content as a Coach, you want to ensure you add value to an audience best suited to your offer.   In th...

Creating problem-aware content for your ideal clients allows you to speak directly to their needs by giving them a solution to a problem they are trying to solve. A problem-aware client is actively searching for content online.    Learning to create compelling content for your ideal client as a coach will help you stand out from the competition when you understand their needs and desires.    When...

Learning how to gain clients without social media is imperative. We often overlook strategies and people that can help us with a successful long-term marketing strategy and default to social media because it is accessible. Quality content is essential in any marketing strategy; however, leveraging quality relationships can help build the know, like and trust even faster and change the trajectory o...

The overall objective for marketing is to increase brand awareness and maintain visibility to your ideal client as a new coach. Learning how to market your coaching business effectively will allow you to reach more people, build your brand awareness, and generate more leads and sales with sustainability as you scale. Marketing is a learned skill and you will get better over time.    In this episod...

Choosing the best marketing channel for your coaching business will empower you to sustain consistency when marketing your services and program. Learning how to leverage online marketing will increase your marketing efforts and brand visibility quickly and easily.    In this episode of Sustainable Coaching Podcast, we will discuss how to attract clients online as a new coach.   You'll hear me talk...

Not all marketing channels will be a good fit for your coaching business when starting. When you choose your marketing channel, please make sure it aligns with your strongest skillset and make sure it's where your ideal client research information to solve their problem. Save time and money building on a platform that you will enjoy building a community on.   In this episode of Sustainable Coachin...