Confidently Unstoppable

In this episode of the Sustainable Coaching Podcast, Marilyn discusses the importance of leveraging podcasts for business growth, specifically tailored to coaches, consultants, and therapists. She emphasizes how podcasts can help manage time effectively, position expertise, and reach a global audience.  In this episode, you'll learn: How can marketing efforts be balanced with daily responsibilitie...

In this episode of the Sustainable Coaching Podcast, we dive into the critical role of SEO in starting and scaling your coaching business. Discover why SEO strategies are essential for attracting aligned leads and maximizing visibility on platforms like Google, YouTube, and social media.  Join us as we uncover the secrets behind SEO success and learn practical tips for positioning your expertise e...

In this episode of the Sustainable Coaching Podcast, Marilyn delves into the critical topic of building a profitable coaching business centered around your unique offer, emphasizing the importance of mastering messaging and marketing alignment.    Listeners will learn valuable insights on understanding their offer, creating a demand, and building a comprehensive strategy to attract their ideal cli...

In this episode of the Sustainable Coaching Podcast, host Marilyn West dives deep into effective lead-generation strategies for new coaches aiming to achieve a six-figure income without overthinking or overspending. Marilyn demystifies common myths surrounding successful coaching businesses and offers tangible advice on gaining clarity in your niche, understanding your target audience, and definin...

In this episode, Marilyn West discusses the significance of embracing change and prioritizing self-care on the entrepreneurial path. As someone who has weathered the challenges of entrepreneurship since 2012, Marilyn shares her insights on starting over and slowing down, emphasizing the importance of aligning vision with values and cultivating resilience.  Through candid anecdotes and practical ad...

In this episode, Marilyn West delves into the crucial concept of embracing the journey of personal and professional growth as a coach. She shares her own experiences and insights, emphasizing the importance of patience, resilience, and self-belief in navigating the challenges of building a coaching business.  Through candid anecdotes and practical advice, Marilyn encourages listeners to adopt a gr...

In this episode, Marilyn West delves into maintaining consistent sales within your coaching business, steering away from superficial marketing tactics and focusing on sustainable strategies. We explore the significance of positioning yourself as an expert, understanding the dynamics of marketing and sales funnels, and mastering SEO techniques to attract problem-aware leads.  In this episode, you'l...

In this episode, Marilyn dives into the world of video podcasting and its potential for content repurposing, particularly in the context of leveraging SEO on Instagram. She shares her recent viral success story on Instagram, reaching a million in reach by implementing savvy SEO strategies and reintroducing her digital product, Savvy SEO, to help coaches attract aligned leads.  Through a series of...

In the Sustainable Coaching Podcast, host Marilyn West delves into the crucial intersection of content marketing strategy and the customer journey for coaches in 2024. She emphasizes the importance of a well-defined approach to increase brand visibility, generate leads, and drive sales.  Marilyn provides actionable insights on assessing whether you need to focus on visibility, leads, or sales and...

In the Sustainable Coaching Podcast, host Marilyn West delves into crucial aspects of entrepreneurial success in 2024. She kicks off the new year with a focus on self-mastery, particularly addressing the significant impact of mindset on building a thriving coaching business.  Marilyn explores three key challenges faced by entrepreneurs: fear of failure, imposter syndrome, and resistance to change,...

In the Sustainable Coaching Podcast, host Marilyn West delves into the dynamic world of Instagram growth in 2024, unveiling the crucial role of SEO strategies in boosting visibility and business visibility.  Marilyn passionately guides listeners through actionable tips to leverage SEO on Instagram, emphasizing the importance of profile optimization, keyword-rich captions, and engaging content crea...

In the Sustainable Coaching Podcast, host Marilyn West shares her marketing predictions for 2024. She talks about AI, the importance of the customer journey, and how these are crucial to future marketing strategies. She also discussed the significance of mindset development and the power of self-mastery in building a successful business. She gives tips on using AI effectively, the impact of SEO an...

In the Sustainable Coaching Podcast, host Marilyn West delves into strategic methods for aspiring coaches looking to grow their business while managing a 9-to-5 job. She emphasizes the importance of building authority and trust in your niche and provides insights on hosting engaging webinars and workshops as effective organic marketing techniques. Marilyn also highlights the significance of develo...

In the Sustainable Coaching Podcast, host Marilyn West takes us on a journey through her transformative 2023 and shares her exciting plans for 2024. She discusses her experience with a traumatic brain injury, the shift from Clubhouse to Instagram, and the success of leveraging SEO for virality.  Marilyn emphasizes the importance of aligning your marketing channel with your strongest skillset and u...

In the Sustainable Coaching Podcast, host Marilyn West provides tips on how to grow a coaching business organically by focusing on creating compelling content, leveraging social media, utilizing testimonials, and focusing on collaboration and referrals. Marilyn emphasizes the importance of the buyer's journey in creating content and the value of consistently engaging with your audiences.  The epis...

In the Sustainable Coaching Podcast, host Marilyn West dives into the transformative power of 90 days of focus in your coaching business can make a difference. You'll discover the psychology behind why a 90-day timeframe can lead to significant progress because of our minds. You will also learn how to tailor your marketing strategies to maintain consistent visibility to your ideal client.  We also...

In the Sustainable Coaching Podcast, host Marilyn West talks about how the buyer's journey is changing, impacting how coaches need to market their services for long-term success. You'll discover the reasons behind the extended buyer's journey and learn strategies to adapt, including the importance of SEO and email marketing, nurturing your audience, and building trust through content and collabora...

In the Sustainable Coaching Podcast, host Marilyn West discusses the importance of defining and focusing on your niche for effective client attraction. This episode explores the strategies and tactics to attract the right clients to your coaching practice.  Listen to discover the "secret sauce" of starting and scaling your coaching business with the power of targeting your ideal clients through co...

In the Sustainable Coaching Podcast, host Marilyn West discusses why it is essential to Nail Your Niche" in your coaching business. Are you struggling to attract the right clients and feeling overwhelmed by your marketing efforts? In this enlightening discussion, we explore the challenges of not having a clear niche, the benefits of niching down, and practical steps to help you identify your coach...

In the Sustainable Coaching Podcast, host Marilyn West addresses feeling overwhelmed by not achieving your goals, particularly in your coaching business. She shares insights and strategies on how to shift from feeling overwhelmed to taking effective action. Marilyn emphasizes the need for action, measurable progress, and a clear vision for your coaching business to create momentum and success. She...

In the Sustainable Coaching Podcast, host Marilyn West dives into the critical role of brand positioning for coaches and how it directly impacts attracting the right clients. Discover the secrets to effective brand positioning and understand how it's more than just a logo or a website. It's about creating a strong, irresistible brand identity that resonates with your target audience.  Listen in to...

In the Sustainable Coaching Podcast episode, host Marilyn West delves into cultivating an entrepreneurial mindset for success. Listeners will discover how to embrace innovation, take calculated risks, and develop resiliency in the ever-changing coaching world.  Marilyn also discusses the importance of self-mastery and the value of clear goal-setting and action-planning. Listen to practical tips on...

In the Sustainable Coaching Podcast episode, host Marilyn West discusses the essential steps and considerations when transitioning from a traditional 9-to-5 job to a full-time coaching practice. She shares personal experiences and expert insights to guide you through this significant career shift, emphasizing the importance of thorough financial planning, skill development, and emotional preparedn...

In the Sustainable Coaching Podcast episode, host Marilyn West dives deep into the coaching world. She discusses a critical aspect of your coaching journey: building trust and credibility as a new coach. Have you ever wondered how to make potential clients believe in your expertise? Are certifications and credentials enough?  Marilyn discusses the importance of aligning your marketing strategy wit...

In the Sustainable Coaching Podcast episode, host Marilyn West discusses the essential strategies to prepare your coaching business for success in 2024. Discover how to adapt and thrive in the evolving coaching landscape while remaining profitable and client-focused.  Throughout the episode, we explore key areas, including updating your services and offers, enhancing your online presence, staying...