Ian Anderson Gray
Confident Live Marketing Show
The Confident Live Marketing Podcast is aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content: Live Video FearLive Video GearLive Video Content & Marketing SphereThe show is focussed towards an audience are established entrepreneurs who have an online-based business - both men and women at all ages. However, the particular focus will be generation X-ers and older. But millennials and younger are obviously very welcome!
Where to listen?
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Episodes
Christmas Special 2020 24.12.2020 53:44
Although the podcast continues, I'm having a couple of weeks off the live show of the Confident Live Marketing Show. But since it's almost Christmas, it would be rude not to have a Christmas Special of the show! In today's episode, I'm joined by special guests (including Jeff Sieh, and Sam Chaplin) with fun, music, questionable jokes and live video tips.
Top Microphones to Sound Awesome with on Your Live Shows 18.12.2020 46:38
Do you want to sound fantastic on your live shows? Do you want to have that “radio” sound on your live broadcasts? In today’s show, I’m joined by the Creative Marketing Director for Heil Sound, Michelle Levitt. Register for my next Confident Live Show via Messenger → https://confident.live/subscribe For all my podcasts and live shows, I use my Heil PR-40 microphone (together with my DBX 286S). I l...
How to Create Awesome Live Video Graphics with Easil 11.12.2020 48:35
Do you want to level up the look and feel of your live shows with awesome graphics and overlays? Maybe you've struggled to create them because you don't have mega-professional design skills? Register for my next Confident Live Show via Messenger → https://confident.live/subscribe In today’s show, I am joined by the founder of Easil, Annette McDonald from Australia. Easil is an online g...
Promote, Sell & Repurpose with Kim Garst 04.12.2020 56:17
Live shows can be content power machines. They are amazing for brand awareness as well as community and audience growth. In today’s show, I am joined by the amazing Kim Garst. I’ve known Kim for over 5 years, and she’s a world-renowned marketing strategist. We’re talking promotion, selling and repurposing your live video shows. You’ll be able to promote your live shows to a wider audience, sell (w...
How to Use Interview Mode in Ecamm Live 27.11.2020 40:47
Ooh, this is exciting! Ecamm Live have released a new interview mode feature! I’m going to walk you through how to use it today! Register for my next Confident Live Show via Messenger → https://confident.live/subscribe Bringing in guests to your show used to be difficult. Back in 2016, you’d have to use Skype or Zoom and capture the screen and even use complicated audio routing software. Until rec...
How to Lean into your Flaws and be YOUniquely You™ 20.11.2020 1:03:57
Do you try and hide one aspect of yourself when you go live? Do you worry about how you look, your accent, your voice or something else? It’s so natural to want to try and cover up certain aspects about ourselves - especially our flaws. But what if those “flaws” were what made us unique and special? What if those bits attracted our perfect audience? I am so over the moon to be joined by Luria Petr...
How to use Filmmaker Storytelling Techniques to Captivate Your Audience 13.11.2020 59:14
Are you worried that your live videos are, well… boring?! Are you concerned that your audience is getting distracted and switching off? What if you could learn from filmmakers and documentary makers and tell stories that will actually captivate your audience? Well, in this episode I am being joined by a fabulously talented guy… Pascal Fintoni. He’s also the most lovely guy you could meet! He’s a p...
How to be a Celebrity CEO in Your Local Business Live Streams 06.11.2020 54:56
Do you run a local business? Have you ever thought how very small business owners and entrepreneurs can be celebrities in their local markets? In today’s show, I’m joined by my good friend, Ramon Ray. I simply can’t wait for this! Ramon Ray, founder of Smart Hustle Media, is an entrepreneur as well as an author and speaker. He told me that not everyone can be Beyonce. But we can all be a "Be...
How to Use Awesome Audio Branding for your Live Shows 30.10.2020 56:50
Have you thought about branding when it comes to your live video shows? How do you get the right look and feel? And how about “audio branding”? If you’ve ever watched my show or listened to the podcast, you’ll have noticed my cool intro and outro with music and voice-overs. In today’s show, I am joined by Izabela Russell, who is the Managing Director of Music Radio Creative. Over the past 10 years...
5 Easy Ways to Get More Viewers to your Livestreams 23.10.2020 59:54
Every one of your live viewers are special. They’ve taken the time to turn up to your live stream. And don’t forget your replay viewers. But, let’s face it… we all want to attract more viewers to our livestreams! How, though? In this episode, I'm joined by the awesome Rob Balasabas to talk about just that! Rob Balasabas is the Brand Evangelist at TubeBuddy.com, and speaks at various conferences, s...
How to Use Video on LinkedIn to Grow your Business 20.10.2020 53:30
How much do you use LinkedIn? Do you find it’s the last network you tend to pop into? Or are you a bit of a LinkedIn junkie. LinkedIn is an old social network, but it’s also the new cool place to be (move along TikTok!). But so many people aren’t using it effectively. And despite video and live video being the hottest content formats on LinkedIn, they’re being really under-utilised! I’m so excited...
How to Sell Effectively in your Live Videos 16.10.2020 54:19
So, you’re going live regularly… You’re showing up and being consistent. You’re looking professional! But… You’re not selling. Why? Maybe you’re scared? Scared of offending your audience and being too pushy? Maybe you just don’t know how to sell? Well, in today’s show, I am thrilled to be joined by none other than Mr Chris Ducker! I’ve known Chris for almost 5 years when I joined his community You...
Top Mindset Tips for Successful Livestreams 13.10.2020 51:08
We’ve talked about confidence a lot on this show. But what actually is it? And what is it NOT? Are we all born with it? Going live can be scary, but it’s also an amazing and rewarding adventure - both business-wise and personally. And that’s not just my view - that’s the view (and the words) of this episode’s amazing guest - Patrice McCauley who is a certified Transformational Life coach. We’ll be...
How to Use Influencer Marketing in Your Live Video Shows 09.10.2020 51:34
Have you ever considered influencer marketing when it comes to your live video shows? What role can influencers have in your live streams? I’m so looking forward to being joined by the fabulous Neal Schaffer on today’s show to talk about influencer marketing in your live video shows! Neal Schaffer is a globally recognized digital and social media marketing author, consultant, speaker, and universi...
How to Become a Leading Authority on LinkedIn with Live Video 02.10.2020 56:53
How active are you on LinkedIn? Do you use it regularly and effectively, or is it just another social network that you leave to the sidelines? I regularly broadcast to LinkedIn Live but I wouldn’t say I’m using LinkedIn to its full potential. So thank goodness Amy Woods is here to give me a gentle nudge – or a great big shove! – in the right direction. As the founder of Content10x , a niche creati...
How to use Facebook Ads in your Live Video Strategy 25.09.2020 45:53
Have you looked into using Facebook Ads with Facebook Live Videos? One big obstacle you may have faced is that Facebook doesn’t allow you to promote Facebook Lives in advance. So what do you do? I’m so looking forward to having the owner of the Social Squib Agency, Anne Popolizio to talk about how we can incorporate live video into your strategy, how to repurpose live videos for Facebook Ads, and...
How to Grow Your Community with Live Video 18.09.2020 52:45
So, you've started broadcasting your regular live video show, but you are frustrated because your audience numbers aren't going up. Where are your community and your audience? In this episode, I'm incredibly privileged to be joined by the fabulous Lou Mongello. Lou is a former attorney who left the practice to pursue his passion for Disney. He is the host of WDWRadio.com, an award-winning po...
How to Plan the Content for your Live Video Shows 11.09.2020 39:18
One of the biggest struggles my clients and audience face when planning their live shows, is knowing what to say. That's kind of odd because live stream video is just another kind of content - just like blog posts, podcasts and regular pre-recorded video. But, although live video shows are just another type of content format, it is also pretty unique, and they have their own challenges. So, how do...
Top Live Video Mindset Challenges to Break Through 04.09.2020 50:56
Broadcasting live video and getting in front of the camera can be a struggle - especially doing that consistently. And I am not talking about the tech. Mindset - and what happens in your brain before and during your live broadcast is so important. Over the past few years, I've had to deal with loads of issues. You might be surprised to hear this, but I'm actually a fairly shy person. And I am an i...
Does the Perfect Live Streaming Tool Actually Exist? 28.08.2020 46:16
Back in 2015, if you wanted to live stream, there wasn't that much choice. I started with OBS Studio which certainly had a learning curve. Since then, a plethora of different tools have come on the scene each with a variety of features. So, in 2020, does the perfect live video streaming tool exist? And if not, what comes close? Well, as you'd expect, there isn't a perfect tool, but there can be a...
Building Your Confident Live Video Studio 21.08.2020 34:12
So you've got started with broadcasting live. You've set up your microphone and camera. But what next? I've always been a great believer in bootstrapping your live video studio over time. Starting small and growing it over time. But what's next? In this episode, I'm sharing a few extra things I've added to my studio and what I am thinking about next. Show notes: iag.me/68 Please Subscribe! Don’t m...
What's New at Confident Live? 14.08.2020 46:16
I’m back from a week’s break. In today’s episode, I’ll be talking about an exciting new feature coming soon from Ecamm Live - the ability to bring in guests via the web. I’ll be doing an unboxing of the Samson Q2U microphone and comparing it with the Blue Yeti and Heil PR-40 microphones. And I’ll be sharing some news from other live video tools. Show notes: iag.me/67 Please Subscribe! Don’t miss a...
Top Live Multistreaming Tips with Jeff Sieh 07.08.2020 55:13
I'm joined by fellow live streaming producer and consultant, Jeff Sieh. Jeff has produced and hosted many multistreamed shows for clients including Social Media Examiner, Kim Garst and Tailwind. We'll be covering Jeff's top tips for multistreaming as well as potential pitfalls, checklists, workflows and more! Show notes: iag.me/66 Please Subscribe! Don’t miss an episode! You can subscribe on...
Why NOT to use Facebook Live Producer 31.07.2020 22:21
A few weeks back, I did a deep dive into using Facebook Live Producer. It allows you to do some cool things like create and manage streams to your page, groups and profile, set up cross-posted videos, create polls, questions and more. But what are some of the reasons why you shouldn’t use it? In this episode I discuss just that! Show notes: iag.me/65 Please Subscribe! Don’t miss an episode! You ca...
Get Started with Multistreaming - Go Live! with Restream 24.07.2020 35:08
Go Live! with Restream hosted by Ian Anderson Gray - Kick Off Episode Broadcasting Live to Facebook, LinkedIn, YouTube, Periscope, Twitch, and more… This is Go Live with Restream with Ian Anderson Gray... This show helps you to expand your audience and reach through the power of Multistreaming video. Show notes: iag.me/64 Please Subscribe! Don’t miss an episode! You can subscribe on Apple podcasts...
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