Confessions of an SEO®

This week is a little bit of where to catch me this week on the SEO Video Show with Paul Andre - and then a little bit about the data from the latest google update - Product Reviews Update. Then I go into more of the challenges of what is now - at least quarter-time SEO Testing. It's not as glamorous as it sounds! https://www.youtube.com/watch?v=uqHSgJEkq2k For those who read these things - please...

I'm claiming my time back to work on my own goals and dreams. It feels good as you will no doubt get when you listen to this episode. After correcting my pictorial data log - I can see the timeframe where Google ran their Product Reviews Update. And then I have a list of things that I'm working on and frankly so excited about that I wonder how I had time to do anything else. For those who read the...

There's SEO and then there is SEO strategy and most times we only talk about SEO. In this episode I share a little about my thoughts on how often I find part of my struggle is that I'm thinking strategy when I hear tactics. Definitely helped this week knowing that and being aware of how my mind works. Then we dive into the continuing saga of how different sites that are designated as PRIMARY DESKT...

Finally we're back to the meat of SEO - theories! LOL! In this episode I share the things that I've been seeing and hearing in the past week and postulate some ideas that might equally explain what we're seeing as other than an "UPDATE". The sites that are designated as primary desktop crawler compiled data are uniquely curious and serve-resistant. Let me know what you think. For those who read th...

Februarys are tough in Texas. For the THIRD year in a row we've had multi-day below freezing snow or ice. This is not for the faint of heart apparently. But this last week my part of Austin lost power for FOUR days (4!) and it got me to thinking - if it weren't for electricity our very industry wouldn't exist. The problem solving skills though might get us on those rescue boats if we needed to sha...

SO this week wasn't a vent as much as a poetic sonnet to server logs, the only logical leg of SEO! I'm preparing for next week's training on server logs as part of the Forensic SEO Training and well, I got started and by the end of it I was feeling pretty good. Hope you enjoy the ride. Please take the 2nd Annual Confessions of an SEO survey - https://bit.ly/COAS-survey2 For those who read these th...

I did it again. This week's episode includes a confession. I did something in the indexation project. Plus I kind of went off on business owners who have no respect for the experience of professional SEOs.  I use the word fantasy in here AND a use of the Golden Rule. Let's play fair people. I don't try to run your business, don't try to do my job either. Please take the 2nd Annual Confessions...

Wow. Out of the gate I think I started at rant level! Never know which end of the stick I'll grab when it comes to what I think about SEO.  This episode came out of one of the responses from the survey from someone who said they wanted more tactical SEO tips because they used one that I shared and it changed their entire SEO experience. That's very flattering and while I will share more tacti...

Happy New Year - let's take on the world! LOL! OK I definitely went right up to that venting edge of the cliff and not to just stir things up I am working on a plan to at least put a small dent (a positive one) in the way of creating a body of work that connects the SEO with the businesses they wish to serve and the businesses who want to use SEO services of a company to know how to tell a good on...

Its that time again for the Confessions of an SEO New Year's Edition! In this episode we start with thanking the sponsers and supporters of this podcast along with the person who got me started on this path initially. It's all her fault! Then I share some of the items on my "What Do I Want To Do in 2023" in terms of testing and even gardening. What things are you wanting to do? And then I came up...

This episode is a tangent off the book called - Think Again - The Power of Knowing What You Don't Know by Adam Grant.  I liked the concept of how we as SEOs live in a world of curiosity and testers often have the courage to admit that things may have changed.  And for those non-SEOs, we need to remember that to them, if we change something it means we were doing it wrong. Maybe. But the...

This week Google announced that they have this status dashboard so we could all know if something is happening in the three systems that comprise the indexation process - crawling, indexing and serving. Maybe they just saw the Google Index Detector and thought, " hey, we need one of these too!" and they made their own. https://status.search.google.com/ Don't forget to take the 2nd Annual Confessio...

It's that time of year - the annual Confessions SURVEY! But don't worry, I go over the kind of ideas - etc. I'm working on the survey. Coming up in January 2023 -       Forensic SEO Training Course For those who read these things - please click below - it's a short link to the Confessions of An SEO Knowledge Panel - Thank you for your click! Confessions of An SEO <-----...

This episode's alternative title was "Google! What is Wrong With You Where Is The Update You Always Run on Thanksgiving???" SO I talk a little about how we're all quickly murmuring amongst ourselves trying to figure out when it's going to hit. And in the course of recording this - Google sent proof that they are back in the office. Don't worry, it's not an algo update, it's a search console page r...

Well, its a fresh episode where I talk about seo testing. The after-effect of going to SEO Rockstars in Dallas where not only I spoke but also to meet those I've been meeting on Zoom for 2 years but this time in person. And if you're wondering what PARROTS have to do with SEO - well, you'll find out right before the end. Ain't I a stinker?? Coming up in January 2023 -     &nbsp...

This is me after late nights and Segway tours of Fort Worth Texas while attending the SEO ROckstars SEO Event Founded by Dori Friend. The voice is rough. The joy is real. Confessions of An SEO <----------click here to help me with another test. Dental SEO - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your support! Interested in supporting this work and the seo testing? Becom...

Sometimes you can't just ignore when there is lipstick on a pig. That's how I feel about mass site building boons - all the promise all the glory and all the work that will ultimately lead to good old elbow grease when it comes to making those things actually rank if there is any local component to it. I don't have anything to sell on mass sites so I guess its Ok for me to share my honest opinion...

So, its the beginning of Q4 and what better way to celebrate it than share the latest results of the Google Indexation Project. And Google does not disappoint and when I say does not I mean that they do. BUT this time I have data - the kind of data that I did not have last year because Google wasn't having anything of it. This episode is a little more technical and a little but tactical at the end...

What if I could go back in time and talk to myself in the early days of my SEO career? What three things could I share that would support Carolyn in the past without disrupting the time space continuum? Find out the three things in this week's episode and let me know what you think.  Confessions of An SEO <----------click here to help me with my test. The Dental Marketing Guy - Justin Morg...

This week after all the marketing calls I RECEIVED, it made me look back and see what did I do to get clients in the early days. And how it evolved and I realized it wasn't as simple as preparing a website audit and sending it out. I share two of the strangest realities in attracting new clients.  The Dental Marketing Guy - Justin Morgan - A Sponsor of SEO Testing - Thank you Justin for your...

This week I got to thinking about all the things that have changed since SEO Testing became a thing in 2015. Seven years - and not only has SEO Testing changed - SEO Testers have too. Building on each step of the way to a greater body of work that yes, yields some great finds - but the most valuable thing is how its shaping the minds of SEOs themselves.  We have come far. And our ability to e...

What does it look like when you have an industry where the rules are set by the organization that you're trying to rank better in? Well, it looks a lot like what we have - and this week, I've kind of had it with all the "authoritative" sources pushing out useless - non-researched claims on how to do things in Google. What a shame (or sham, depending on how you look at it). My SEO Pet Peeves SEO Ro...

Well, we're at that time of the year when Q4 looms large and tensions begin to build. So why not run TWO updates at the same time. In this episode I talk about what Google does and ponder at least TWO possible methods for being able to run simultaneous updates and know how to correct if one or either goes too far. Let me know what you think. Interested in supporting this work and the seo testing?...

In this episode, I have two things to confess, I'm sorry, I wished some days I felt kinder towards people and then there are days when I want to just stop and get off. This week I had at least one of those days LOL!  Find out how bees and seo got swirled together - it's history and modern contemporary references but I swear you won't feel like it's too obscure a reference. The Dental Marketin...

Has anything ever happened to you and later on you realized it was the best thing ever??! Me too! In this episode I will share a little something that happened along my way to where I am and how it involved an UPDATE ! Speaking of which, I'm calling the Google Helpful Content update OVER. Find out why and what I saw and know that makes me statistically certain. The Dental Marketing Guy - Justin Mo...