Confessions of an SEO®

In this week's show I briefly review this summer's episode's so far. And then I hit the ground running on what I'm calling The SEO Struggle Bus. There's a reason it is a struggle. Helpful Content should be called UnHelpful Content to Google and then it would make more sense. Check out my HCS guide Ep 22 - What's Canonical Got To Do With It Ep 24 - Fast Food SEO Ep 25 - An E...

Welcome to Season 4 Episode 28 of Confessions of an SEO Episode 7 of Confessions of an SEO Mountain Edition 2024 . In this week's show, I talk about what might be an inflection point for many agencies and seos. Its time to get curious, it's time to learn from the serps and stop telling Google it's all their fault. If you're trying to follow the puck, you're already late. NEW SE...

Welcome to Season 4 Episode 27 of Confessions of an SEO Episode 6 of Confessions of an SEO Mountain Edition 2024 . This week’s topic is Schadenfreude SEO - yes that is German and I’ll connect it together. My passion is forensic seo. SEO is always problem solving but in my case I get to work on sites because it’s a bad problem. I call this twisted joy 'Forensic SEO aka Schadenfreude SEO' -...

Welcome to Season 4 Episode 26 of Confessions of an SEO Episode 4 of Confessions of an SEO Mountain Edition 2024 . In this episode I share an interesting PRE-SALE interaction that illustrates further than buying is not as easy as it looks! NEW SERVICE: $349 for Helpful Content Diagnosis and path to correction. Deliverable is a video about your site and access to my notes during the evaluation. ema...

Welcome to Season 4 Episode 25 of Confessions of an SEO Episode 3 of Confessions of an SEO Mountain Edition 2024 . This episode is subtle, well, it is ABOUT something subtle. Human behavior and how hard it is to take in new information when we know what we know. How challenging it came be and yet, its kind of easy eventually - something comes in hot and totally new eventually becomes accepted as i...

Welcome to Season 4 Episode 24 of Confessions of an SEO Episode 2 of Confessions of an SEO Mountain Edition 2024 . This week brought my voice back and the jet lag induced exhaustion seems to be behind me. While I was sleeping it off seems like the world kind of got a little interested in my theory that sites that were hit by the 2023 September HCU after seeing impressions increase like crazy in th...

Welcome to Season 4 Episode 23 of Confessions of an SEO Inaugural episode of Confessions of an SEO Mountain Edition 2024. To celebrate, I lost most of my voice. Not sure if it was only my voice, I'm figuring out how to record in the tiny house. In today's show after a brief quasi-rant, I rundown what happened in Kelowna BC last week. It was the reason there was no show last week - the summ...

Welcome to Season 4 Episode 22 of Confessions of an SEO Let's cut to the chase - you want to read my write up on what I observed in various sites that were decimated by the Sept HCU. http://fixthedamncanonical.com Its set to NAME YOUR OWN PRICE on Gumroad - so if you can't afford it, you can get it for $0. It took 80 hours to compile data, analysis and reassess to get to the write up and c...

Welcome to Season 4 Episode 21 of Confessions of an SEO - and today is going to be short but sweet. I’m a little under the weather this week - literally and figuratively - what I’m dealing with involves a lot of inflammation which when you combine that with a Texas 110 heat index - it can make one feel really puny. So there is a big announcement that I expect will be coming out this week - from me...

This past week I attended the SaaStock Event here in Austin. One of the presentations I went to inspired this week's episode. It's based on Amanda Natividad's radical idea that No Click Customers could be the next big thing. It gave me ideas. To get your copy of Decoding Google's Helpful Content System - ⁠⁠⁠https://bit.ly/helpfulcontentsystem⁠⁠⁠ This is the conference I'll be s...

This past week there was blood in the water after Google started to issue manual penalties. In this episode we unpack my morbid curiosity to see what actually happens in a wholesale de-indexing of content, what used to be called parasite SEO and this update ain't targeting what has historically been parasite SEO AND I engaged a little tin foil hate I mean HAT! To download the Google anti-trust...

I seem to have entered into my philosophical stage in terms of our industry - where is the line between curiosity and doubt when it comes to our understanding of what is happened in Google in the age of the Helpful Content System. Its not the only tool in their tool chest but it sure seems to be a big one for some sites. In this episode I talk about what serves us as an industry and to ourselves b...

This one is about philosophy and the Helpful Content System at least to my data-driven way of looking at it and the bias in the SERPs towards it. What's the philosophy? Schopenhauer's 3 stages of truth - Ridicule, Oppostion and Acceptance How does this relate to the HCS? Find out! To get your copy of Decoding Google's Helpful Content System - https://bit.ly/helpfulcontentsystem This is...

Today's topic comes from a question asked on Facebook and I must say, everyone is getting more and more accurate with describing their frustration with Google and AI generated content. Here's the key to understanding from a practical method, what the Helpful Content System targets in content. ⁠https://bit.ly/helpfulcontentsystem⁠ This is the conference I'll be spilling all the beans on...

Not how I planned it but it worked out in the end. I'm releasing the data on my research on the Helpful Content System. You can buy it fresh off the PDF press. https://bit.ly/helpfulcontentsystem In this episode the curtain is pulled back and I tell you the story. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank...

This episode I'm taking just a teensy break from discussing Google's Helpful Content System. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada ⁠⁠https://www.entityelevation.com/seo-summit-2...

Are you getting tired of Helpful Content? Too bad. Its here to stay! LOL! In this episode I take a further walk down the Helpful Content Plank - closer to the edge than ever. There's a lot of meat on this bone - if you can stand another metaphor. This is the conference I'll be spilling all the beans on the Helpful Content Data and answering as many questions. Its the Rank Elevation SEO Sum...

In this week's episode I found that on the menu was more things like an SEO Conference that I'll be speaking at this summer about...THE HELPFUL CONTENT SYSTEM and what it targets sharing actual data. Not regurgitating Google developer docs and double-speak. Its the Rank Elevation SEO Summit Happening June 10-11, 2024 At the Delta Grand Okanagan Resort In Kelowna, British Columbia - Canada...

In this episode I go over some interesting items from this week during the March 2024 Core update, things that I'm working on right now - what's going on with the indexation research project and a new phase of testing that I'm embarking on which will be publicly shared (mostly). Then I pop back into the HouseFresh discussion. Link to the article that started it all. ⁠⁠⁠https://housefre...

Its been a while since I really ranted so this was kind of fun. Maybe too much fun. Guess time will tell. This is for the big kids. Enough said. Link to the article. ⁠⁠https://housefresh.com/david-vs-digital-goliaths/⁠⁠ This week's sponsor of Confessions of an SEO Magic Mind - ⁠⁠https://magicmind.com/confessions⁠⁠ Coupon code: Confessions20 For the latest from the Indexation Research check out...

It wasn't until this was recorded that I could tell how many birds were out today and it sounds like spring has sprung. In this sister episode to last week's story, I explore the possibility that House Fresh is killing their own site and maybe a little tease to the 2nd video in the Response Series about this viral confession. Link to the article. ⁠https://housefresh.com/david-vs-digital-go...

THIS is the article that ate my entire weekend! https://housefresh.com/david-vs-digital-goliaths/ In this episode I explore my thoughts on what this article was saying or hinting very loudly about. Magic Mind - https://magicmind.com/confessions Coupon code: Confessions20 Youtube channels - h ttps://www.youtube.com/@forensicseo (mine) https://www.youtube.com/@SEOAlgoSecrets (Marie Ysais) https://bi...

Have our expectations led us to do (or not do) things? This episode demonstrates what I think encapsulates one of the greatest changes in the indexation since 2015 to today. It ain't pretty but it is what it is - our options are shrinking. Here's a test - please click on this link American Way Media, INC - SEO Consultant If you have two (2). minutes and can lend me a hand - here's a li...

This week I hit upon another useful tool I started using and I had to share it with you. https://bit.ly/confessionsrankweek If you have two (2). minutes and can lend me a hand - here's a link to the 3rd annual Confessions Survey ⁠⁠https://bit.ly/COAS-survey3⁠⁠ Confessions of an SEO - On Semrush's Top 10 SEO Podcasts ⁠⁠⁠⁠https://www.semrush.com/blog/seo-podcasts/⁠⁠⁠⁠ Suggest podcast topics...

This week episode topic was born out of an article describing a twitter conversation between a site owner that had a page that popped in and out of the serps and Google's SearchLiason Danny Sullivan. https://www.searchenginejournal.com/google-searchliason-4-reasons-why-a-webpage-couldnt-rank/506707/ Who wouldn't want to get a hot take on what recommendations someone from the Search side of...